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When families pick a circus, they choose Ringling Brothers and Barnum & Bailey because the name is familiar. That feeling of safety when you recognize something is familiarity bias at work.
When families pick a circus, they choose Ringling Brothers and Barnum & Bailey because the name is familiar. That feeling of safety when you recognize something is familiarity bias at work.
If you come to visit our city and you come into town and you're with your family and you decide we should go to the circus, you will see advertisements for both. Statistically, you will go to Ringling Brothers and Barnaby Circus. Why? Because you recognize the name? It's a safe bet it's the familiar in this case.
And it's safe.
