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Zappos hit a billion-dollar valuation with loyal customers while Footlocker collapsed, partly because it never built a real online business. The difference: Zappos under-promised and over-delivered. Footlocker didn't.
Zappos hit a billion-dollar valuation with loyal customers while Footlocker collapsed, partly because it never built a real online business. The difference: Zappos under-promised and over-delivered. Footlocker didn't.
Zappos grew to a billion dollars and has loyal customers. Footlocker collapsed and doesn't have an online business anymore. I mean, who bought from Footlockers online recently? That's what I thought. Nobody under promise over deliver.
