Diversify Your Solopreneur Portfolio and Boost Earnings

Hi everyone, this is Veronica, and today we're going to talk about how to diversify your creator portfolio. Whether you're a solopreneur, writer, creator, this session is for you, and we're going to talk about how to make a bigger impact, how to reach more people, and how to monetize at scale without necessarily working harder but working smarter. So what's the challenge here? Very often we start with products and services that have a very low value. In my case, for example, it was self-published books on Amazon, downloadable PDFs, $5 subscriptions, and that makes it extremely difficult to scale because we need to reach hundreds, if not thousands of people to be able to make a living from this, and it's quite hard. So when I started my creator business 3 years ago, I started publishing books. I have books with publishers. I have self-published books, but I realized that it was very important to start diversifying the offer so that we don't only offer very cheap or low-value tickets, but we start to have different brackets to be able to serve different audiences. So the first strategy that I want to share with you is how to diversify your offer and how to have a broader selection, not only low-value items, but also mid-value as well as high-value. Let me give you some examples. Mid-value tickets. So instead of going for the products and services under $10, try to target more towards the $100 and $200. Some examples that work extremely well: you have courses, for example. In my case, only in 2025, I published 4 courses. They were mini courses, they were very fast-paced, very actionable. The whole idea was for the students to be able to digest the entire content and apply it in one go. So that works extremely well. In my case, I price them at $88, but many courses are higher depending on the content, depending on how many videos, how much material there is. So courses is a great way to start elevating your offer. What else? You can think about webinars. Webinars also have a higher perceived value. Because you're accessible, you have the live element, there's the community element. And so if you start hosting webinars for your community or even mastermind, that can really help you elevate your offer and have a higher price. And so instead of having to need 100 people, you only need to have 5 to 10 participants in those sessions. So courses, webinars, masterclasses, those work extremely well. They have a bit of a higher price point and you don't need to reach the masses. And then from mid-ticket, we want to talk about high-value ticket. And this is where it gets really interesting because we're not talking anymore about $100 or $200 offers. We're talking perhaps about something like $1,000, $2,000, $5,000. And so that means that it's not about scale, it's really about depth and finding a couple of customers that will be willing to pay for that service. In my case, for example, I offer webinars and masterclasses as well as workshops for organizations that have big teams across the world, and therefore they are willing to pay a higher fee. So these type of sessions work extremely well. So this is about diversifying your offer, and the first challenge that I have for you is look at your current offer, what you already have, and how can you repackage it, give it a different touch. Perhaps you elevate it with videos, you can curate it, you can add exercises, and you can perhaps turn it into a course. Likewise, if you already have coaching for individuals, for example, could you repurpose that and turn it into coaching for executives so that it has a premium, it has a high value, or it can even be a group coaching such as a cohort that could last, for example, 90 days. And again, you will have a higher perceived value and therefore you can charge a premium as well. So diversifying your offer is number one strategy. The second is about diversifying your channels and your format. If you are only writing, you're actually missing out on a big chunk of users, consumers who prefer other formats. It could be podcasts, for example. So many people like to multitask and they might be running while listening to a podcast, or it might be video. Video works extremely well as well. And so it's not about being spread out across a bunch of different channels. It's really about being intentional and being present where your stakeholders, where your ideal stakeholders are. In my case, for example, I'm present on Substack. That's where I do all my creative work as a writer, as a creator. That's where I'm talking to other solopreneurs. And so that's one of my channels, my B2C channel. However, as a speaker, it's very unlikely that my Substack community is going to hire me to speak at a corporate event. My corporate stakeholders are on LinkedIn, and so that's where I post all almost every day, pretty much 5 times a week, to make sure that I'm reaching out to the right people who might be, in my case, heads of HR, chief of people, chief of staff, and so on. So diversifying your channel is another way to branch out. How you can do this is by already leveraging the content that you have and repurposing into another platform. For example, my videos, they actually come from live sessions that I do on Substack. Once I finish them, I do some editing. I use Descript, by the way, which is an amazing platform. I'll put the link so that you can enjoy a promotion as well. And that really helps me to reach more people with the same material. So again, if you're writing, is there another platform that you can use to reach more people with the same content? If you are already using videos, is there an opportunity for you to go across other channels to be able to have a broader reach? I only launched my YouTube channel a week ago, and so this is very new to me. I'm also taking the challenge and trying to put myself out there. So different channels is the second strategy. And the third one, and I've already spoken about it, but I want to go a little bit more in depth is how to address different audiences. Typically creators, we tend to talk to other individuals at the B2C level, and so that means that we are missing out on a big population, which is what I was talking about, the corporate. So challenge for you is audit what you currently have. It might be courses, It might be coaching, it might be any type of service that you're already giving, and the challenge is how can you repurpose that for the corporate world? And here, let me give you some examples. The Anti-Procrastinator. So this is a book that I wrote for individuals. It might be moms who are struggling with a lot of different activities, it might be writers who are having writer's block, it might be people who want to exercise, So that's one audience. But what I realized is that there is also an opportunity to tackle procrastination in the corporate world, how to make employees more effective, how to improve their time management skills, how they can manage their energy better. And so what I did is turn my book into a keynote and workshops that I sell to corporates. And now we speak because instead of selling a $5 ebook, you're talking about a $5,000, $7,000 webinar or workshop for corporates. So this is my last message for you: how to find different audiences. Same product, but you want to tweak it, you want to repackage it, you want to speak the different language so that you can reach more stakeholders. If you are coaching on confidence, for example, how can you coach executives on confidence? If you currently have a course on storytelling, how you can turn it into a webinar for storytelling to boost sales in the corporate world? And so this is what I mean by working smarter and not necessarily harder, is looking at the work that you already have, auditing, assessing what you have already created, and being innovative and ask yourself How can I give this content longer legs? How can I reach more people? Is there an opportunity to tackle another channel? And with this, you start to see that you can make a much bigger impact. So the key from today is really to diversify, diversify your offer, go from low ticket to mid ticket, high value ticket, diversify your channels and see where it makes sense for you to be, and be intentional about it, and diversify your audience. It's not only about B2C. You have an amazing opportunity in the corporate world. I hope this is useful. Thank you.