Charlie Garcia built a Substack bestseller with over 1,000 paid subscribers by leveraging his existing LinkedIn audience, not by relying on Substack's discovery. His finance and geopolitics newsletter grew because he funneled his established authority from one platform to another.
Chapters
And to, to add on that as well, the other question is, where are your readers, your ideal customers, readers, subscribers? Because they might be on Substack or they might not. And then the question is, where are they? For example, one of my members who is called Charlie Garcia, who is my biggest success story in my community, just became a Substack bestseller with over 1,000 paid subscribers. He talks about finance and geopolitics. And his growth engine was actually from LinkedIn because he already had a big presence there. He had big authority, but really disconnected. And so we talked about how we make that bridge from LinkedIn to Substack, and now that's his number one funnel.