Grow organically on Substack with Notes, Recommendations and Lives

we're talking about how to grow and specifically how to grow organically, maximizing the tools from within. Next week, we're going to talk about collaboration and community, my favorite topic. And the 4th and last session will be about monetizing your publication and how to gain paid subscribers. Feel free to ask questions. I don't know if I'll be able to read and talk at the same time, but I'll definitely try my best. I always love starting everything that I do with the why. And the reason why I decided to launch this initiative is because so many people ask me questions about Substack and it feels very ad hoc. It feels that I'm very often on a firefighting mode. And I wanted to give you something that is much more structured, that is much more strategic so that you can really think about your publication from a 360 standpoint and not just questions here and there. Who is this for? Honestly, it's for everyone. Yes, it's for beginners. It's for people who are starting. But it's also for people who are stuck. It's also for people who just want to get a different perspective on how we do things. I always find new ways to learn from other people. So I hope that there is something today for everyone. A little bit about my journey and why I'm sharing what I'm sharing, which is 100% from my own learnings, experience, and mistakes. I started Substack, The Elementary Mindset, in February 2020. 2023. So it's going to be 3 years old soon. And the reality is that the first year was super slow to the point where after 6 months I was like, should I just throw the towel, do something else? This is really not moving. I'm not getting traction here. But then something happened after 1 year. I changed my strategy. I changed my mindset. And I realized that I really had to put myself out there more. I really had to reach out to the community and I had to have an abundance mindset because if you want people to give you, you actually have to give first. And so the mindset for me was a huge change. And so after that year, I started to do a lot of things in a different way, from notes to really focusing on community, launching my chat, which is super active. Feel free to join. It's super fun. Yesterday, everyone was talking about hobbies. So really, really fun. And so these changes, they really started to turn my publication from just a commodity into a real community. The beautiful thing is that exactly a year ago, I decided to launch the Spanish version, which is called El Limonero. And my growth there, even though it's a much smaller publication and a much smaller market, I meant, was much faster because I already knew the levers. I already knew how to grow from within, which is what I want to talk about today. And one final thing, I'm going to talk about how to grow organically because that's the way that I have grown. That's what I know. To be very honest with you, my experience on X was a disaster. Medium, rest in peace. I don't think there's much hope there. I'm very active on LinkedIn, but my strategy is very siloed for LinkedIn. It's much more for my work as a public speaker, whereas for Substack, it's really for my work as an author, as a writer, and as a creator. So can you grow by bringing subscribers from outside? Absolutely. And if you have other communities, other networks, by all means, feel free to bring them. But my experience is really from within. So that's what I want to focus on today. And so how do we grow organically? So there are 3 main things that I want to talk about. First is the power of notes. Second is about recommendation and how it's a beautiful way to grow really hand in hand with other creators. And last but not least, I want to talk about live sessions. Most of what I will talk about is notes because that's really the biggest engine. I mean, if you are on notes, please Be there because it's really what's going to help you grow. So let's get started there with Notes. And I'm always very honest. I'm always very transparent. And I'm gonna say this, no one has any clue of what works on Notes. So let's start there. It's ruled by an algorithm, right? So we know that. And even the algorithm is constantly changing. So there are a lot of things that we don't know about Notes, and that means that it can be very frustrating. I don't know if it's your experience, definitely mine. That you might spend 30 minutes or 1 hour crafting a perfect note. You think it's super smart, it's going to add a lot of value to people, and then you get 2 likes and 1 is yours. And then on the other hand, you're at the supermarket, you have like this idea that comes up, you just write it, post it on the go, and then that's the one that really starts to get a lot of likes and goes viral. So it's very frustrating, but that's really the reality of notes. One more thing that I think is really important is thinking long-term. The more you're present, the more the community is going to see you and the more you're going to create trust. So if you're just getting started and you only get 2 likes, don't worry. I've been here for 3 years and sometimes I get 2 likes too, and one is mine. It doesn't matter. I think we don't have to take ourselves too seriously, but we have to take our work seriously. And so if you want to have traction there, it's important that you're consistent and it's important that you look at it with the long-term lenses, just like an investment. Today I see so many names. Hi, Triptych. I see that you just joined in because I've been doing what I'm doing for a long time. And so please don't compare yourself with someone who is already on page 100 when you're just starting your page number 1 today. So very important, don't compare yourself to others because we are on a different journey. Another thing that happens also about notes is that it can be very random. You can see a note from someone who's just saying, Hey, I'm Veronica. I just started on Substack and all of a sudden that goes viral and we don't really understand the rationale behind. So I think it's important to say that. And if there's any guru who's telling you, I know exactly how it works, it's not true. So it's good that we are all on the same page here. So what do we know then? Knowing that we can't control the algorithm, there are things that we can control. So we can control being consistent. That's number one. And I have here some questions that some of you have asked me previously. And many people ask me, how often should I post? How many notes should I post? And while I don't have the perfect answer, I'm going to share a couple of things that work for me. I'm based in Hong Kong, as I'd say at the beginning. And so right now there's 13 hours difference with New York and the East Coast of the US, for example. So Taking into consideration your time zone and where your audience is, is definitely something that's strategic and that is going to help you just naturally reach more people because unfortunately my audience in Europe, except for Jolt who joined from Hungary at 2:00 AM, is sleeping. So try to be strategic about where you are. I'm in Hong Kong where my audience is. They're mostly in the US, North America, also in Europe. And so that means that Most of the time I try to post my morning here so that I catch the US North America audience and also my evening here so that I can catch Europe. So that's something that can be very helpful. Another thing that people ask me is how many notes should I post? Some people tell you just one. Some people say a bunch. This is what I recommend and being consistent. If you can do one a day, great. If you can do 2 a day, for me, that works definitely well because that means that I can reach more regions and more continents. But there is one thing that we all tend to do, and I'm very guilty. You can put your hand up if that's you as well. What to avoid. Very often we might post a note and then we start checking, and if we don't get traction and if we don't get engagement, we feel that that's not doing well. And then maybe 30 minutes later or an hour later, we're going to post something else. And so now what happens is that you're not giving time For your note to marinate. Please give people time. Many of my notes, and that's the beauty of Substack, unlike LinkedIn or X that are super transactional and within this first 60 minutes, you know if it's going to do well or not. Some Substack notes, they take 2 days to actually get traction. They take hours, if not days. So I always say, give it time to marinate, give it time to breathe like a good wine. When you open it, you're not going to drink it straight away. So that's something that helps. Also, what happens from a marketing standpoint, if you just send a note now and 30 minutes you send another one, there's a phenomenon called cannibalization, which basically means that now you're giving the algorithm 2 jobs and you're telling the algorithm, hey, I have these 2 notes, distribute them. And so obviously that means that some people will get to see one, some people will get to see the other one, and a small fraction might see both. So give it a bit of time. It does happen that sometimes a note that I'm about to delete, I never delete them, but I want to, they end up doing well. And also, what do we mean by well? That's something else that's really important. It's not about the amount of people that are going to like something. I have had notes where I didn't have a lot of engagement, but the people who engaged actually meant it, and we ended up having a conversation and they became subscribers or even paid subscribers. So the way that we measure success is not just about volume. It's also about depth and it's about connection and it's about engagement. So it's not only about how many hearts you have, but which hearts are you able to conquer, right? So I think that that's important. Another thing. So what else do we know? And this is not just about Substack or Notes, but is in general social media. And how we are connecting with people. Very often we just post and we expect people to connect with us. My experience is that the more we give, the more we get. And if you really want to start growing in a genuine way, support people in your community. If you see that someone has posted something and no one is supporting them, maybe be the first person to comment. They will remember. So When you think about notes, don't just think about yourself and your productivity and your output. Think as a gateway for building a community. This is so important. So please spend time not only posting, but doing 2 things that I think are super important. One is supporting others. So spend whatever time you can, maybe it's 20 minutes, it doesn't have to be long, supporting other people, especially names that you know are Often supporting you. That's why I'm trying to see the names here. Scott, Ryan, Marshall, Shayla. So try to really give back to people who are supporting you. That's number one. Number 2, and I see so many writers do this, and I think it's really, really a shame. You post something and you might get comments, and then your answer to those comments is just, thank you, kind of almost brushing it off and tick the box. So I said, thank you. Especially if you're starting, especially if you don't have a lot of engagement yet, Take those as opportunities to go a little bit deeper. I very often do this, like a couple of days ago, I posted something about serialization and some people asked me questions or they said, oh yeah, that's a great idea to serialize your content on Substack. Next thing I tell them, hey, I actually have a post if you want to go deeper into that. And it's not about selling, it's about using that note and that initial connection as a gateway for something deeper. So again, it's not always about going broader, but it's about really focusing on the people that you have in front of you. And that's really a great way to build community and be able to use those notes to potentially convert those people into subscribers. So let's keep moving. Another question that I get very often is what types of notes work well? And as I said before, I don't have the answer. I'm not the algorithm. I'm Veronica. But there are 2 filters, let's say, that I find very helpful when you're creating notes. And it's really about the intention. What are you trying to achieve with those notes? And to me, it boils down to 2 main things, really. One is building connection, and the other one is building credibility. So when you're putting a note there, ideally you want to achieve one of those things. Ideally, even better, both things at the same time. So how do you achieve connection is really getting people to know more about you, who you are as a person. And if you're in my community, you know that I very often talk about my hobbies. I'm a triathlete. I'm actually going on a race this weekend. I'm a mom as well. I often say that I'm a chief executive mom. I have these on my bio. I talk about my dog. I talk about how I like to work. I talk about Where I get my inspiration. So all these types of notes, even though they're not about your, what you're offering or your value, your value proposition, they are still about the person and they help humanize our content. Because if we're not sharing anything about ourselves, then we just become sterile, a sterile publication that has no face, that has no soul. So I think it's important. And honestly, I love also seeing when people in the community They share their story. One of my subscribers and friends who's actually here, Nira, she does this really well. Like she very often shares her story with a picture. I love doing that too. I started writing at 40. I was unemployed at the time. At 41, I started launching my publication. Then I published my first, third, and fourth book. So I often share my story to also let people know it's okay to start later in life. It's okay to have an accent. It's okay to stumble with words when you go on a live session. And all these things, they make you so much more relatable. It's not about being perfect or it's not about being an expert. It's about that first intention of connecting. So what are you doing to connect with your community? But I do think that the connection, while it's super, super important, is not enough. It has to be merged with something else because you want people to follow you for a reason, not just be pals because they like you. So what is the value that you're offering? And that's where you can think about what type of content can help you build credibility. And that's where you can show more of your expertise. You can show more of the behind the scenes. You can show more about your way of working, testimonials and things like these. So what type of content helps you build credibility? And I'm just going to give real examples from myself. Something that shocks people is that credibility is not just about sharing how great you are, but it's also about sharing your flops and be very authentic in your journey. Like this book that you see here, 10 days ago, I went to Singapore. I did a book launch there and it was a disaster. And I share this openly. You have no idea how many people resonated with that. I had emails, I had people comment, I had messages because credibility is just showing that you're actually building something authentically. And this is my backstage. This is what I'm doing. And yes, some things are going to work great and some things aren't. And I think that's really what gives you credibility, not just showing the trophies, but showing all the messiness and the chaos and all these other things that most people like to hide. That's actually something to your advantage. So it's not about being the most expert, but really sharing the whole journey. So that can really help you being very open about your journey. If you're not an expert yet, a lot of people ask me this. They might say, oh, but I'm just starting my journey. Build in public. That gives you a lot of credibility because the moment that you're on day 2, there's someone who's going to be on day 1 who is going to potentially be looking up to you. So don't be afraid of just share the build in public, what you're learning, what you're trying, what's working, what isn't working. I only did my first live session here in January, and now I'm talking to other people about how you can do live sessions, what works, what doesn't work for me. So you can really be open and share the behind the scenes and your building public. And a few of the things that help you with credibility, and again, I want to give examples that are real so that I can really speak from a place of experience. I have a lot of founding members. One of them is actually here today, a few actually, Katya, Charlie. And very often what I like doing is after I have the founding member sessions, which is a one-to-one strategy session, I love taking a picture of the two of us. We, I do a screenshot and then I post it as a note and I do, I do a little introduction. This is Charlie. He talks about geopolitics. This is his topic. This is what we talked about. And it's a fantastic way to build community, to create connection, to build that credibility. And it's a very fun and light way of saying, hey, this is what I do. If you're interested in having a strategy session, you know, reach out to me. So it doesn't have to be complicated. It's really opening the doors, right? And sharing what you're doing. So to summarize this part, what notes work well? Personally, I find that is a bit the combination, being personal, that connection part, but also showing your expertise, no matter how small it is, you're building up, right? So that combination, connection and credibility. Now, what else? Moving on with Notes. Something that I find that works really well, and this is awesome because even if you don't get any traction on any likes, it still works, is using notes as a digital lab. And what I mean by this is that instead of just blindly going and writing a post about whatever topic, try it first, do a prototype. You can use your notes as a prototype. Let me give you an example. Back to what I said before about my note on serialization. Couple of days ago, it's probably still there. I talked about how you can use your content in a more strategic way, repurpose it. Instead of having 10 isolated posts, you can have 10 that are kind of part of a series, and then you share them in a connected way, much more cohesive. At the end of it, you can turn it into an ebook. You can turn it into a digital course and sell it on Gumroad, for example. It had a lot of interest, not necessarily super viral, but a lot of people had a lot of questions. What that's signaling is that this is potentially a really good post because people are interested in going deeper. If no one likes your note, chances are no one is going to like a post because it's the same stuff, but even deeper. So you can use them just to test, test different topics. Maybe you're interested in exploring something new. That's how I started writing about public speaking. For example, I started writing notes about my work as a public speaker. And people were interested. So next thing, I started to turn those notes into much more in-depth posts and articles and even live sessions, excuse me, for my community. So think about this idea of the digital lab. You don't have to go all in into the post. You can actually do this mini story first and see what the response is from the community. Now, this is my favorite part, what to avoid, and this is all based on mistakes that I've made in the past. So things to avoid or to be cautious. If you're going to post a note and you're going to have a link, especially if it's a link to something external, it could be a book, it could be your LinkedIn profile, it could be your website. Chances are it's not gonna do very well. And this is honestly pretty much platform agnostic. No platform wants their users to be taken somewhere else. So it's kind of a no-brainer that You want to minimize the links. There's a little trick that I started to do recently, and now I'm going to share my secrets and spill the beans. If you have a note that does well without a link, what you can do is after, after it starts to have some traction, you can actually add the link because it's already being pushed by the algorithm. And so that is something that can work really well. So that's one of my secrets. What else? We talked already about overwhelming the audience with too many notes. Just let it breathe. Make sure that you're not bombarding too many notes because otherwise you're just going to spread too thin. So try not to overwhelm. Something else, and I wrote about this yesterday, the bragging or the humble bragging. No one really likes this. And so I wrote something that resonated with a lot of people, which is the following. If you are sharing what you did, that's bragging. If you're sharing how you did it, that's serving. So I think it's totally cool to do celebrations. Uh, you reach your 1,000 subscribers or you publish your book or whatever it is. That's great. Always try to put yourself in the shoes of the person on the other side and what's in it for them. What is maybe one tip that you can share? How can you turn that celebration into something that can be useful for your community? So that's another tip there. Another mistake, and I know that I used to do this coming from LinkedIn originally, is write on Substack like it's Instagram or like it's TikTok or like it's LinkedIn. And I'm not gonna go into too many details, but if you're in other platforms, you know that the vibe is different. The words are different. Even the formatting is gonna be a little bit different. So we kind of have to change a little bit our mindset when we are into Substack. Is originally a writer's platform, right? So I always keep that in mind. And even if you're going to repurpose, which is fantastic, try to think on how the audience is different, how the style and the tone might resonate differently so that you have better results. What else do we want to avoid? Too salesy. I don't know if I— we're all excited that we publish a book and we want to sell and we want to do all these things. But no one really likes to go into any platform and feel like it's a fish market. Also, to be very honest, I don't think it works very well. Most of the time, Notes is more like a first connection platform where people get to see a little bit of your work. Once they're in your community, once they're in your newsletter, that's where you can really start talking more in depth about what you do, what your book is about, how you can help people, and things like these. What else? What things to avoid? Another tip that helps me a lot, and I hope it helps you too, is about the title. Very often I see these notes that are great, but the title is a killer. And very often, and I see this in posts as well, even in books, the title becomes an afterthought. And the most important thing of anything that we're going to do is actually the title. People say that you don't judge a book by the COVID but you actually do, right? And it's going to be the same with your notes, it's going to be the same with your post. So what is my tip here? First is, uh, take some distance, zoom out a little bit so that you can really be more critical and assess your title. And this is what, uh, the tip is. Very often what I find, and I'd love for you to experiment and let me know if it works for you or not, the best sentence in your note is actually the last one. Because very often that's when we have like a killer line or we have like this one idea or we have like the get-home, like really strong line. So try it, look at one of your lines and very often I've done this, I've taken the last one, put it as a title and it's been much more successful. So that's one tip that you can try. So I've talked already about a lot of things that We can do a lot of things to avoid. One final one that I see very often, and I used to struggle with this, is very often you see notes that are super, super long. And sometimes they can, they can work. I see notes that are very long, but it's a little bit about the mindset. When you are on Notes, the users who are on Notes, they're on a different mindset than the ones who are already receiving your newsletter. Even if it's the same person, the Veronica who is receiving an email from Kathy Small, hi, and I'm already reading her post. I'm in the mindset of a reader. When people are on Notes, they're browsing. They don't even know. I don't even know what I'm looking for when I'm browsing. I'm just wanting to be entertained. Maybe there's something that catches my attention. And so being aware of this consumer mindset and how different it is so that you can Shift accordingly. And when you're on notes, it's much more about getting the attraction, getting people's attention. When you're on post already, when you're sending your newsletter, that's when you can go deeper. So it can be long, but remember that you really have to hook people from the beginning. You really want to get their attention because otherwise they're going to keep scrolling. So I think that's important. So conclusion about notes, because I've shared already 101 tips here. Post consistently, even if sometimes we talk to the wall. I still talk to the wall sometimes and it's totally okay. Second is remember this combination of building connection and also building credibility. If we only build connection, you become paused. If we only focus on the credibility and the expertise, we become super boring, super sterile. So I think that combination is really the sweet spot. Do assess your own notes. Maybe go back to the ones that were very successful? Did they have something in common? Do you see some patterns? In my case, I noticed that people love mini stories, mini stories where you're sharing a little bit of your journey, where you're sharing a little bit about your origin story, story, and also those mini stories, they really help you with the craft of storytelling, which is so important for us writers, authors, creators, and so on. And one last thing is don't take yourself too seriously. We are talking about social media, right? It's okay if no one likes this. It's totally okay if we are talking to the wall. That's totally fine too. Don't take yourself seriously, but take your work and take your vision seriously. I think for me, that's really what keeps me going, that way of thinking. So that's it about notes. And this is the first lever and the most important one I would say that I wanted to talk about, because really is the one that we can act on the most, and we can do that every single day, multiple times a day. So this is about notes. Second that I wanted to talk about is recommendations. Recommendations from other publications are huge. In the case of my English publication, The Elementary Mindset, over 75% of my 11,000 subscribers actually come from recommendations. And so it's a huge engine. To bring you subscribers. And the first thing to mention here, because a lot of people ask me, how do I get recommendations? Honestly, nothing beats time. It's a little bit this idea that time in the market beats timing in the market. I've been here for 3 years. So obviously the more people I know, the more people know me, it creates like these, what's the word that I'm looking for? It creates just this incremental incremental subscribers through recommendations, but there are things that we can do to proactively try to get more publications. And for me, the key of getting recommended is being genuine instead of just trying to have recommendations for recommendations is really make the effort in building those connections. The best recommendations are the ones that come from genuine connections. So take the time to go a little bit deeper with people in your community, especially with people who are in similar topics to yours, or perhaps is a complementary topic. And one thing that I find works really, really well, and I said this before, I'll say it again, is give before you take. When someone contacts me and says, oh, Veronica, would you like to do a recommendation swap? To be super honest with you, I feel really awkward because I feel that the authenticity is not there. However, very often I have people who might tell me, hey Veronica, I love your work. I love your lemons. I've recommended you. This is what I write about. It can be whatever topic. Please take a look. It'll mean the world to me if you could recommend me. To me, that feels much more genuine of approaching these recommendations than a follow for follow or recommend for recommend or subscribe for subscribe. I don't really think it's really sustainable. So that's a great way that you can approach it. Another one, and that's why I won't talk too much about this topic today because it's the topic for next week, is through collaboration. I can tell you that every single time I collaborate with someone in my community, and by collaboration I mean maybe it's a guest post, maybe we're doing a live session, maybe it's people that I see in my chat that are active in my chat, I love recommending them and that recommendation It kind of is born in a very organic way. It's almost like you don't even have to say anything. People are naturally going to recommend you if you're supporting them, if you show up, if you participate in the live sessions like some of you today. So try to approach recommendations with, with this mindset of abundance. I'm going to give more. I'm going to be active. You can absolutely contact people and let them know that you're recommending their work. Let them know why. I think that that's also a great, a great way to go about it. And there's a little tip that is going to help you stand out from the rest. When you're recommending someone, you can do it in 2 ways. You can just recommend, you're going to recommend the Lemon Tree Mindset, or you can recommend and add a little sentence of why you recommend it. Now, the person in this case, me, would receive that and it is going to help you stand out because most people don't do that. So there I have someone who is genuinely recommending my lemonade because they get whatever value out of it. So recommendations, again, be very genuine. You can be proactive, give first, and be patient. I've been here for 3 years. That's why I'm able to have so many recommendations from so many creators. It really is a journey. So that's on recommendations. So we've talked about notes. We've talked about recommendations and I wanted to spend a little bit of time talking about live sessions. And the reason why I wanted to talk about live sessions as a lever for growing is because it has really helped me. And I only talk about the things that work or don't work for me. This is based on personal experience. In January 2025, I started doing live sessions on Substack and I was terrified, but now I say, no, I'm not nervous. I'm excited. I think it's important to reframe. And one of the great things about live sessions is that it's going to help you reach new audiences, new people, cater to people who have a different way of learning, a different way of connecting. I think the same, for example, of books. And I always give this example. I love reading books on paper. That's the only format that I ever use, but some people love to have the audiobook. Some people love to have the ebook. If you're not giving people options, then you're closing the door for a fraction of your audience. So that's one of the interesting things about live sessions is that you really cater to more people. Another thing that helps a lot with live sessions, and I've heard, I've had a lot of backlash myself of people saying, oh, we don't want live sessions. It's not authentic. We wanted a writer's platform and I get it. I didn't make the decision. Here I am. And when people say that live sessions are not authentic, I kind of smile because I think it's the most authentic format you can possibly have. This is me. This is actual life. There's no edit. Sometimes the words don't come up. You can hear my accent. You can see the mistakes that I'm making. So I do think that is a really, really authentic way to connect with your community. And many people afterwards, they come to me and they tell me, oh, Veronica, I have the feeling that I already know you because I see you in your live sessions. I see the videos afterwards. So it's a really great way to connect in different formats with people, not only who are in your community, but also outsiders, people who have never seen you. They might see a little notification on their phone. Oh, let's see what these lemons are about. So you can actually reach new people. And a few more notes on live sessions. Every time I go live, 3 things happen. The first is I always have new subscribers afterwards, always, because there's always people who are going to see it afterwards. You're reaching out to people outside your community. So that's great. Even if it's just one, that's great. The second thing that happens is that it helps me create a deeper connection with the people who join. So right now we have 54 people. And if you had never seen me before, then you get a new, get to see a new side of me. If you had already been in my sessions, great. It means that We're able to go a little bit deeper. So it helps not only attract people from outside, but really go deeper with people from within your community. And the third thing, and I think this is really the most important, is that no matter what, even if no one shows up, even if you don't have a new subscriber, even if you're here solo in front of the screen, you're going to build confidence. And honestly, there's no price for that because Confidence in life. I'm not just talking about Substack or business. Confidence in life is going to have a huge ripple effect because I tell you what, if you're able to go live in front of a bunch of strangers and stumble and still keep going and smiling at the screen, chances are you're going to build resilience for doing other things. It might be your first cohort. It might be launching a mastermind. It might be going for another live session and saying, hey, next time, I will be better. Even if it's only for that, the benefits that you're going to get as a writer, as a creative entrepreneur, as a speaker is going to be incredible. So if you think that live sessions are not for you, I would like to challenge you, really challenge you to go deeper and understand why, because I used to think that it was not for me either. I'm an introvert. I had never done public speaking before. English is my second language, so I had a lot of things that were really holding me back. And now for me, it's so incredible to be able to be live here in my home in Hong Kong. 56 people, many new names, many people that I already know. So it's definitely going to help you one way or the other. Not everything is about having new subscribers and vanity metrics. Sometimes growth really comes from within. And so that's what I wanted to say about live sessions. So with this, if you know me, you know that I'm very concise. I like to be straight to the point. I promised that these sessions were going to be around 30 minutes. So we're about to wrap up what we did today. So we went into session 2, which was about growing organically, leveraging the internal tools of Substack. I talked about notes, what we don't know, but also what we know, what is the mindset that we can have. And I gave tons of tips. On what to do, what not to do based on my experience. We then talked about recommendations, and the key thing about recommendation is being genuine and making sure that it's authentic and having a long-term mindset. And then we talked about live sessions and how even if you think that it might not be for you, it's still going to add a lot of value to yourself, to your personal development, to your professional development, and you might even have new people Join your community. So this was session number 2. I will send the recording to my paid subscribers. The chat, the VIP chat is also open if you have questions, if you want to comment anything, and I will see you next week for session 3, which is my favorite topic. It's about collaboration and it's about community so that you can go from grow to scale. Thank you so much and have a great evening, a great day. I'll see you next week. Bye.