I ditched 66% of my platforms #substack #shorts

13 Apr 2026 · 1 min

Watch on YouTube

1:14

In this video, Veronica LLorca‑Smith explains why she eliminated 66% of the platforms she was using to build a sustainable multi‑platform business. She describes the common confusion creators face when different audiences (authors, creators, corporate professionals) each recommend a different platform—Facebook, Instagram, YouTube, TikTok, LinkedIn—leading to overwhelming, contradictory advice. She argues that while each recommendation has merit, only the creator truly knows their own values, business goals, and desired impact. By silencing external noise and focusing on personal alignment, creators can identify the platforms that genuinely support their vision and prune the rest, enabling sustainable growth.

Chapters

So what are we talking about this week? If you read my latest post, I talked about how I ditched 66% of my platforms to grow a multi-platform business. And so that's exactly what we're going to be talking about today. If you want to grow a sustainable business, what are the right platforms for you to be in, what you should consider, and also how you make sure that whatever you are building makes sense for you, for your business, for your values. And so, I wanted to share a little story. When I started writing, and it's a bit over 3 years ago, I had an issue, which is everyone had a different opinion. So, if I talked to authors, they would tell me that the platforms to be were Facebook or Instagram. If I talked to creators, they would say that I had absolutely to be on YouTube. People told me that I had to be on TikTok. And then, the corporate people say, you absolutely must be on LinkedIn. I don't know if this sounds familiar. But you hear so many opinions and the thing is everybody's right, but also everybody's wrong because you are the only one who knows yourself, your business, your values, what you really want to create. And so I think it's important to cancel a little bit the noise and find out what makes sense for you, which is what I want to try to help to do today.