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Identical content sells for wildly different prices depending on how you package it. An ebook might fetch $20, but the same material as a course commands $100-$400. Speaker A ditched ebooks entirely and now sells only courses.
Identical content sells for wildly different prices depending on how you package it. An ebook might fetch $20, but the same material as a course commands $100-$400. Speaker A ditched ebooks entirely and now sells only courses.
If I tell you right now that I have an ebook on public speaking, automatically your mind sets a value of what you think that's worth based on what I tell you, my context, and so on. If now I tell you that I have a digital course about the same topic and it's going to have the same content, but it's a course, naturally we have this bias that a course is going to have a higher value than a digital product. In fact, than a digital book, for example. In fact, if you think about an ebook, I don't think I've ever seen an ebook for $88 or $99. A course, you can have a course for $100, $200, $400 depending on the content. So I think that the perception is huge. And of course a course is usually going to have more meat, but after seeing that experience, I'm not doing ebooks anymore. I'm only doing courses.
Yeah, that's such a good point, Veronica, because It could be the exact same information, but packaged in a different format, like a course.
How Much Speakers Charge And Where To Find Paid Gigs [Public Speaking Bootcamp]
