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LinkedIn suppresses links to competing platforms like Substack to keep users and ad dollars on its own site. Posts with outside links get lower visibility because LinkedIn's system treats them as revenue loss.
LinkedIn suppresses links to competing platforms like Substack to keep users and ad dollars on its own site. Posts with outside links get lower visibility because LinkedIn's system treats them as revenue loss.
They want to get lots of eyes in front of the companies that pay ads for them. And so when you put a link, especially if it's a link to a third party that is a competitor like Substack, it just triggers the alarm. And so they're like, oh, this person is trying to get our viewers, is trying to get our ad dollar money away from us straight into the hands of the competitor.
How Much Speakers Charge And Where To Find Paid Gigs [Public Speaking Bootcamp]
