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Serializing your newsletter takes readers on a journey from point A to point B, deepening comments and conversation. The speaker started experimenting with this three years ago and found it builds trust faster, which opens up monetization.

Serializing your newsletter takes readers on a journey from point A to point B, deepening comments and conversation. The speaker started experimenting with this three years ago and found it builds trust faster, which opens up monetization.
It also means that you can create a journey for your readers and take them from A to B rather than just sending newsletters and content that live in isolation. So it helps you have a much more cohesive way of creating content. But there's more. When you take people on a journey, you also build trust faster. You will see that the comments are deeper. You start to have better conversations. Your readers are more engaged. And so ultimately you build trust and where there's trust, there's also a potential to monetize. So I'm a big fan of serialization. I actually started the journey of serialization 3 years ago.

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