We Audit Watch Trading Academy's Course Funnel (let's make it better)

Stats, Mike from our campaign. 1677 clicks. 1213 leads. 72.33% conversion rate. Still crushing. I like those numbers. Awesome, man. So today we got the target. I do. Who we got watch Trading Academy. Okay. Okay. I've actually seen these ads. Decided to go through this one. All right, so let's see. Can do. Let's get it. Make it happen. Let's go.

Ready? Hey, what's going on? Vint Reed here, founder of eboov.com and I'm here with Mike.

What's up, everybody?

Head of production here at eboove. And over the last few weeks, we have been doing these funnel audits. It's been amazing. We've been using eboov, our software, to get 72% conversions, and it's been amazing. And what we've been doing is just looking at different funnels to see if they're doing anything similar. And if not, they're basically show you how we would convert their funnel to be similar to ours so they could get the results that we're getting. All right, so Mike has the target. He spends a lot of his time finding some really cool ads and funnels that we can kind of audit. And today we have the target Watch Trading Academy. Watch Training Academy. I've seen these ads. I'm actually been. It's been one of these ads that I've been wanting to like, look at deeper, to like see if I would even buy this product because it seems really interesting. So I'm very excited to audit this funnel. So real quick, before we get into the ad, might go ahead and click on the ad. You can kind of pause it before we watch it. But it's important for you guys to understand what we are doing and how we're getting 72% conversions. And you know why? Eboov is really what I believe the best software out there for people doing webinar and VSL funnels, specifically if you're running ads. So I can see Mike's screen there, and he's pulled up our funnel so you guys can kind of see what we're doing. So what we did essentially was eliminate brick wall pages. And Mike, tell them why we're not big fans of brick wall pages.

Yeah.

So essentially, brick wall page, you drive traffic. It's a page where individual opts in placing their name and email before they get to see what's on the other side, which is usually your webinar or VSO. And the problem with this, it blocks on average 80% of people who never opt in to get to the other side.

Yeah. So essentially, for every 100 clicks that you drive to a brick wall page, 80 of them never get to the next step. And what we have proven is that a lot of the 80% that never going to opt into your brick wall page would have likely purchased your product or service. So what we've done is eliminated the brick wall. So if you can see our Funnel, we drive 100% of our clicks to this page, they get to just get right into the webinar. So they're excited. And what happens is we're able to essentially get them hooked into the webinar and then we're able to lock the webinar with what we call in video conversion technology. And essentially it's like a lead pop that extends from the video. It's mobile friendly. They opt in and then essentially once they do, the webinar continues to play without the user ever leaving the page. We found that the lead quality is much better because the leads are now opting in out of necessity versus curiosity. But what sets up EBOO Move to be what I believe one of the most powerful softwares in the world is our off platform video retargeting technology. So we're able to essentially, you know, build an invisible list, a retargeting audience of individuals essentially when they press play on the webinar, when they get to 25%, 50%, 75%, 95% of the webinar. Okay. We're able to build custom audiences and then run ads retargeting those individuals based on their intent or how long they watch the video or whatnot. So there's some other things we'll talk about in terms of how we're able to optimize for different conversion events. For example, the press play. We could run an ad and say, hey, go out there and find me people who are going to just press play or go out there and find me people who are going to watch 50% of the webinar. So it gives us some more advantages when it comes to running ads, which is why if you're running ads to webinars, you want to watch this entire thing. All right, so let's look at the ad. Okay. I'm excited to see these ads. I've seen a lot of them. But let's take a look at the ad first, then we'll dive into the funnel. Cool.

You know, someone asked me, what would I do today if I wanted to make money fast. Well, the beauty of this is I don't even have to Tell you, I can show you, you what one of my students did, using my exact strategies, literally to make $2,000 in four days. Now, that is very powerful and that is the powerful method of trading watches. Look, $2,000 in just four days. But the best part about it, on his very first month, 5150 in profits. Now, how would that change your life? That is the power of trading watches. With just $2,000, you, he was able to double his money in just four days. Now, if this interests you, or having an ultimate side hustle like this with needing very little down and being able to create incredible results like this, entice you, I want to show you step by step during a free 60 minute training why watch trading is ultimately the best side hustle out there. All I need you to do is click the link below and literally you'll go through my 60 minute training where I'm going to break down for you how, how this was possible and so much more and show you why you need to get started trading watches today, even if you have no knowledge of the industry and even if you have very little money. He started with $2,000, but the majority of our students start with $1,500. Access to a post office, access to a computer, and boom, they're doing this. So click the link now and I'll see you inside the training.

All right, so pretty clear, Very, very clear ad. And you know, as you pause out there, you know, we always talk about it, make money offers. You know, making money is universal. People that have a lot of money, they want to make more money. People that don't have any money, they want to make more money. So these typically do well. And it's very clear, you know, he's going to teach you how to essentially, I'm assuming, buy and sell watches. So let's see the moment of truth. Go ahead and click on the learn more button. Let's see what the funnel is doing here.

All right, so Mike. Yep. Like clockwork. Another one. What we got here?

Brick wall page.

A brick wall page. All right, so free training reveals Discover the new watch flipping arbitrage opportunity in 2024 to make money from home. All right, so as clear and as direct as this copy is, you know, to the ad, just rule of thumb, you always want to capture what's going on inside of your prospect's mind. So his ad was clearly talking about exactly what the headline here is talking about. So it is matching. However, it's a brick wall page. Right? And on average, 20 to 30% are going to opt in, most likely under 20. So let's just say 20. That means 80 people are never going to get to the next step. Right. So the people that were interested. Right. Who get here, and they're the type of person that's not going to opt in. They're never going to see the webinar VSL. All right, so he loses 80 people out of 100. And, you know, with clicks being two to three dollars a click, it can get very cost effective. Cost. What's the right word am I looking for? It's not going to be cost effective. It's not cost effective. All right, so go ahead and opt in. Let's see the next step.

So it said it's going to take us to a training.

All right, so it looks like they're using the auto webinar process. Right. So they, they, they opted in. And now I have to, you know, obviously click to watch. All right, so let's go ahead and press play, everybody, and welcome. All right, so he, he's doing it a little bit different than I've seen people who use automated webinar software. You can't pause it. Right. Because he's using audit. So what he did was you're registering. It's going right to the webinar. The only issue I have here. So go ahead, Mike. Go back real quick. I just want to see something. Sure.

Like go back to the.

Yeah, to the Brick wall page. Yep.

Okay. On this training, you will learn.

Okay. So I'm not expecting it to be like an auto webinar type of vibe or feel based on the copy. What I see here, not a big deal. I just wanted to see if there was something I missed because I'm always going. I always want to, like, try to put myself in the position of the person opting in. Like, what am I going to say? I'm expecting like a quick video that I can kind of pause and go through.

Okay.

Yeah. But anyways, go ahead and let's go to the next step again. Let's opt in. Just go forward here. All right, so we press play. And now we're in kind of like the automated webinar process. And, you know, we have to watch it. Let's see, what do you recover? He has all the steps on the right. I'm assuming if it was mobile, we're looking at it here on a desktop. That would be right under the video. So he's telling me what I'm going to watch, and then obviously I can get right into it. How to flip your first watch profit within 30 days and scale to six figures a year. Okay, cool. Pretty clear. All right, now, you know, looking at this, pretty straightforward. A lot of people are going to be interested in this. You know, he had the, he had the people's testimonial in the beginning. Pretty clear that I'm gonna learn how to do this, which is great. Unfortunately, the math probably isn't mathing the way it could because you're losing the 80%. So what I wanna do real quick is let's go back to the brick wall and I wanna go to pull up our page real first, actually. All right, so when we're driving traffic to our page, right, essentially what this individual would have to do would be simply get rid of the brick wall. And, and then when people would essentially click, they would land right on the webinar. Right, right. So ultimately, like, if we were to show a visual side by side, like the three step funnel, right, you're driving 100 people, 20 are opting in. You know, you've got, you know, a really small percentage, 20 people watching the webinar.

Yeah, just get the.

Whereas with ours, right, when we drive traffic, 100% of every click sees the webinar. And, you know, when we lock the video, as we saw we showed in the stats earlier, 72% for this particular funnel are opting in to continue watching. Yeah, right. So that's great. We're getting more leads. But the real key is the fact that we're building these custom audiences, which is why I want to kind of go to the Pixel Helper. So before we do, why don't you go to their Brick Wall page and I want to show the audience something here. And this, what we're about to show you is really the key factor to why we're getting the results that we're getting and how I think if this funnel made the flip, it would improve really quickly. All right, so what we did was we went back to the brick wall page of the funnel and we clicked on the Facebook Pixel Helper. And you can see that it fired the page view conversion action. Right? So basically it's telling Facebook that, hey, someone landed on this page, right? Now, I'm not gonna go too deep because we talked about not doing this, but it's important to understand that a lot of the browsers are blocking third party cookies, right? So if you were to set a cookie and let's say you landed on in Facebook's browser or Instagram's browser, or even Safari, retargeting, this page becomes difficult. Eboo's build technology to get past that and not get our cookie block, which allows our retargeting to be better. We won't go into too much detail, but I do want to point out that if you send 100 clicks to this, so everybody watching this, just think about this, right? What this page is basically trying to do is to get a conversion. It wants the name and email, right? 80 people are not going to opt in on average. Right? So what it's doing in that case is basically saying 80 times for every 100 clicks that you're not putting the ad in front of the right person when they get a click, that's a loss. That is what the Pixel is telling the ad platform. It's saying, that's a loss. We didn't get a lead. That's a loss. We didn't get a lead 80 times, right? So let's go ahead and, let's opt in and get to the next step. All right, so we opt in and we get to the webinar and go ahead and press Play. All right, so go ahead and go to the Facebook Pixel Helper. We can see the events that have passed. So now you can see it fired the lead conversion. And then it looks like some other type of conversion is probably built into the software. But the one thing I want you to take note of is that it's not passing any video conversion. Now the video is playing. We have the sound down right now, but the webinar is going on. It's not passing any video conversion data. So with that said, let's go ahead and go back to our webinar, our page real quick here.

And you refresh this page and I want you to go ahead and press Play and then we'll go to the Facebook.

We still have the.

So we land on the page, you can see the page view. But check out what happens when we press play on the webinar.

And go to the Pixel Helper. All right, so you can see it's passing the page view conversion, the press play conversion, and the video star conversion as well. That's another. I don't even got to sharing that with you. But that actually is showing conversion events that are passing to not only Facebook, but also these conversions passed to Google as well. And this will continue to happen as we get to 25%, 50%, 75% and 95% of the video. Now, side note, for those of you who are looking at his screen, you're like, okay, why is the video Black Ibube also has additional technology called Digital Rights Management drm. Same technology of a Hulu or Netflix, which basically eliminates the ability for people to screen record or. Or illegally download the video. So because Mike's recording his screen on his laptop and obviously projecting it on the big screen here, the screen is.

Black because we'll show you what it'll actually look like.

But we'll show you, you know, what it looks like actually, you know, if he wasn't recording a screen. So anyhow, we're passing more conversion events, right? So again, people get it right into our webinar, and when they press play, it passes a conversion event back to the app platform, saying, hey, someone press play when the lead pop drops, when they opt in to keep watching. When they get to 25%, 50%, 75%, it's passing all of those conversion events, therefore providing the getting, making the pixel smarter, giving the app platforms more information it needs, which allows the platform to put our ads in front of the right person. You see, if you go back to the Brick Wall page here, and I know it's a thing, well, okay, we're looking at the funnel. It's important to look at what's happening within the funnel, right? Because you can have a funnel. And, you know, I tell Mike all the time, it's not what you do, it's how you do it. Like, if these little things that seem simple aren't happening, meaning, you know, pixels getting blocked on multiple platforms, it's only passing a page view and not any other conversion event. For every one, every 100 clicks, only 20 are getting the next step. This is why people are saying my ads aren't working right. The ad cost is going up because of all these things that are happening within the funnel. So here's how I would adjust this funnel. So if you go back to our page, what I would do is I think this is great. I mean, the ads are perfect. It's clear. And honestly, he could keep the same copy that's on the Brick Wall page that he has here. So go back to his ad or his Brick Wall page. So discover the new Watch slipping arbitrage opportunity in 2024.

So if you go back to our page, he could put the exact same thing on the top, but this time what I would do is just literally upload his video to eboof. And now we're driving traffic right to the webinar. The very second they press play, it's passed in the press play conversion event. Now he can go back and Retarget. So if you go back to his ads library, right, Go to the ads library. This guy has a lot of great ads. I've seen many of them. So now what he can do is the second they press play on his webinar, he can then retarget all these additional ads, pushing them back to the webinar, and then when they opt in to continue watching those leads that he would capture. Right. He could then have additional ads, maybe showing more testimonials and targeting just his leads. But however, he'd be able to build audiences on all those different actions directly from his webinar and get more people in front of it. That's the whole point of the funnel. Make more offers, right? So if you go back to the Brick Wall page, his Brick Wall page, you know, if I were to sit down with him and I'd say, hey, what's the point of this funnel? He'd say, obviously, at first. Well, I'm gonna guess he'd likely say it's to get leads. But in reality, the goal is to sell his product. That's what you want. That's why you make a funnel. You use a brick wall page because you want to capture leads, right? But the way we thought about it is we let math be on our side. We say, hey, what the people actually want, the viewer, is they want to see the training. They want to know how they can do that. So you eliminate the brick wall and open up 80% more traffic, right? Exactly. And the second they press play, you still continue to build your list, regardless if they opt in to continue watching or not. And then he runs precision ads and stays in front of all of the people that press play or watch certain percentages, pushing them back to the webinar. And then obviously, at that point, depending on if he's getting them to buy right away or getting the book a call, all that would say exactly the same, Right? Anything that I left out on this.

Mike, I think it's always good to, you know, just clarify in terms of, you know, building those custom audiences. For example, some people ask, is that done on the EBOO platform? No, that's just done on the ad platforms, right?

Yeah. So what you do is when you log in to you booth and you integrate retargeting, you add your Pixel ID and all that good stuff inside those audiences are built inside the ad platform the same way you'd build a custom audience already. But now what I believe allows you to do is build a custom audience on those ad platforms for press plays. Or 25% or 50%. And then what you do is when you go set up your new ad, when it goes to targeting, you just select that audience. So now, as your video is getting all of this additional traffic, all these way more people now are seeing your webinar. These audiences are building a lot faster. And now your other ads are getting pushed right back in front of those people, which, again, is why we see our lead costs going down, because we're allowing math to work for us. Yeah, yeah. So those audiences get built again. We could do it on Facebook. Facebook, which is Instagram, and Google, which is YouTube, which is a huge advantage for us. And why we're 72% versus 20%. And not to mention all the other people that get to see your video. You know, the residual effects. We always talk about social media following, you know, all the. All that good stuff that you get. Just more. More eyeballs. Yeah. So this is a good funnel, good bullet points, but I just think there's a lot of people that would want to just see the video.

Yeah, exactly.

No need to block it.

I'm sure. I'm sure he's doing good right now, but obviously, there's always room to do better.

Let the math start mathing.