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In this episode, Virginie Glaenzer opens a discussion on the widespread loss of trust in traditional authority figures—doctors, priests, parents, and institutions—and how this erosion impacts marketing and business. She shares her personal journey of abandoning reliance on external leaders and turning to intuition or gut feeling as the sole guide, acknowledging the difficulty of depending solely on herself. Through this self‑reliance, she discovers a growing sense of resilience, describing moments when she feels like a warrior standing strong, even though she never identified as an activist before. Virginie frames this emerging personal strength as a "new form of activism" and invites a participant named Steve to lead the conversation about staying motivated in a world lacking trustworthy leaders.

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