In this spoken reflection, the speaker proposes that work functions as a theater for life, mirroring broader societal patterns. They argue that current business models are outdated, overly rationalized, and overly dependent on data, especially in the context of global crises. To move beyond these constraints, the speaker urges an urgent turn toward imagination, intuition, and self‑expression, positioning art as the conduit for accessing creativity. They claim that every individual harbors an inner artist, and by adopting an artistic lens, people can explore unseen possibilities, imagine new paradigms, and ultimately reshape business and society. The speaker concludes by posing an open‑ended question about what it means to be "artful" and how individuals might begin to express their artistry in practice.
Chapters
Well, I'll start by sharing something I believe in. I actually think that work is a theater for life. So I don't think that what we observe in business at work is any different what we observe in society as a whole or in our personal lives at home with our families, with our communities, with within our network. And one of the reasons why work or business is important to me is not because I'm obsessed about it, but because I think that business is there to help us fulfill our dreams. That's why we organize and set up businesses to help us realize our dreams. And we are failing that because the model that we run to go about it, it's, um, is an updated model. It's a broken model. So there are deeper conversations that we need to engage into so that we can come into, you know, a different realization, a different awareness, a different mindset, actually probably even larger, a different way of being, or beings, all of us, so that we can transform what we do. We cannot transform what we do with an outdated way of being. And because of that, I think that in this obsession for solutions, obsession for models, obsession for data, over-rationalization of things, more than ever, and especially due to the context of this global crisis, which is just one of many others, just faster, and it has all of a sudden with a huge impact We cannot claim that we don't have other crises going on at the same time. They just have a different pace. We cannot continue exploiting our mind and our reasoning. And more than ever, I think we need to tap urgently into imagination, intuition, self-expression, and see how that changes what we do. And I don't think we can think about using our imagination, using our creativity without actually doing it. And art comes to help and to support us tapping into creativity, expressing a new language, expressing something that we have not seen yet. As artists, and each and every one of us is an artist, we just don't know, we haven't had yet the permission or given ourselves the permission to evoke it, but there is an artist in each and every one of us. When we wear the hat or use the lens of an artist, we can we go into a place of inquiry, we go in a place of exploration of what is not visible yet and we want to express it. We tap into creativity, we create something, we imagine a new model, a new paradigm, a new society and we put it into expression. So I don't think we can shift the world of business, I don't think we can shift society without tapping and evoking the artist in each and every one of us, so that we can engage in a different dialogue. So my question to all of us, because I need— I'm also exploring, I don't have the answers, I have tons of questions but I don't have the answer, would be what it means to us to be artful, to tap into our own artistry, evoke it, give permission to ourselves to express it. What that means and how would that look like if we would do it a little bit more? And if we would start with ourselves? And then I'll be silent for a little bit.
