Gen-Z - Short bites. Episode #8. Alyssa Carrow

Name: Gen-Z - Short bites. Episode #8. Alyssa Carrow
Uploaded: 2020-02-28T22:40:16+00:00
Duration: 59 s
Channel: Virginie Glaenzer
Description: In this segment of the Gen‑Z Short Bites series, Alyssa Carrow discusses her relationship with Instagram. She describes the platform as a creative outlet…

28 Feb 2020 · 1 min

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In this segment of the Gen‑Z Short Bites series, Alyssa Carrow discusses her relationship with Instagram. She describes the platform as a creative outlet where she can take, edit, and showcase high‑quality photos, emphasizing that she uses it to highlight moments she’s proud of rather than to project a flawless life. While acknowledging criticism that Instagram can promote an unrealistic perfection, she argues that the platform allows her to apply care and aesthetic polish to content. Alyssa also highlights Instagram’s utility for business, noting that she is actively experimenting with the platform to build and cultivate her personal brand, finding the process enjoyable and effective for brand development.

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My favorite is Instagram also, just because it kind of allows for a creative outlet. I know that when I post on Instagram, whether or not it's for my business or if it's for my personal reasons, I put like the best content forward. I like to take nice photos, edit them, and like make them look good. And I know a lot of people don't like that about Instagram because it gives this idea that you live a perfect life and everything. But I like that you can put some TLC into something and make something beautiful. Like, I'm not trying to portray that I have a perfect life and all of that. I'm putting forward moments that I'm proud of and also the business aspect of it. Instagram is a great platform for building a brand. Like, I'm currently doing that right now too, experimenting with it. And it's like a lot of fun. It's a fun way to cultivate a business.