Virginie Glaenzer says leadership and marketing are broken by fast-fashion exploitation, unclear messaging, and environmental damage. Her 17 years in Silicon Valley and traditional business school didn't prepare her for these problems. She wrote Leadership Singularity to offer a new framework.
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What about you, Virginie? What's the biggest, biggest problems with leadership and/or marketing that you're kind of seeing right now? So it's really something that I struggle with, maybe because I've been in that, you know, marketing as a marketer. I'm a marketer, I've led teams, I work with leaders, and Unfortunately, and it might sound rough, but to me marketing and leadership has arrived to a form of cancer. You know, when you look at fast fashion, squeezing every dollar out of customers using malpractices or not clear messaging and consuming the planet, you know, it's like cancer. It spreads wildly, eats itself, and I think when the purpose of marketing and leadership is to create behaviors that no longer benefit the customers and the environment, that's when it becomes a disease. And unfortunately, everything that I've learned in my business school years ago and being molded by spending 17 years in Silicon Valley is no longer working. So I think that, you know, the book Leadership Singularity for me was, is a salvation. And we'll talk more about What is it that gives us hopes? But I'm right— right now I really see those two practices really under their worst behavior. And it doesn't mean that there's not leaders or marketers that are doing awesome jobs that are helping. Thank God they are. But if you look at the overall situation, I think we're responsible. For where we are today. So not an easy, not an easy thing to go through when you look at yourself in the mirror. So let's move from these depressing thoughts and feelings into the next question. What was your aha moment in writing this book? I'm curious to know. Mm-hmm.
