Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

7-second writing tip...

25 Jun 2022 · 1 min

Watch on YouTube

0:43

Short YouTube tip by Vishen Lakhiani advising writers to craft copy as if texting a best friend so audiences feel kinship. The speaker argues that authenticity in voice — being yourself rather than awkwardly adopting another persona — strengthens brand connections and makes content feel human rather than transactional.

Chapters

If you write all of your copy like you're texting your best friend, people will feel a kinship to it. People will feel different with it. And I, and I know that from my personal experience with all my brands where I tried to be initially not myself and like anything else people are like when you're not yourself and you meet someone they're like awkward. You feel awkward because they're awkward and it's all weird and but then when you meet someone who's like so themselves and so comfortable in their skin then you're just like wow, that was what a great connection. I felt so good with them. Someone when they're looking at your, at your piece of content or advertising, they're a person just like you or me. They're not just a dollar and cents or a 0 and 1. They're a human being and so they want to be talked to like like you talk to your best friends.