Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

A Masterclass Guide To Building Your Brand

3 Mar 2023 · 1 min

Watch on YouTube

1:19

A YouTube masterclass-style interview hosted by Vishen Lakhiani featuring Jeffrey Perlman, the former Chief Marketing Officer of Zumba and current strategic advisor to Mindvalley. The host introduces Zumba as a transformational brand—noting that at any given moment there are about 100,000 people in Zumba classes worldwide—and positions Jeffrey as the key architect behind the brand.

Questions this video answers

About 100,000 people.

Chief Marketing Officer (CMO).

Chapters

Sam Every now and then, a brand comes along that completely changes the world. Such a brand is Zumba. At any given moment, there are 100,000 people taking a Zumba fitness class somewhere around the world. Today's guest is the mind behind the Zumba brand. Jeffrey Perlman was the chief Marketing officer of Zumba. And it was Jeffrey's nuance and genius for developing branding that helped Zumba become the company it is today. Today Jeffrey is a strategic advisor to mindvalley and my go to guy when I want to understand and master the art of branding.