Vishen Lakhiani argues that entrepreneurs and employees often skip the operational skills that matter most: marketing, systemization, finance, hiring, strategy. He promotes a four-month coaching program that teaches these skills, positioning the certificate as a way to ask for raises or scale a business.
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The art of entrepreneurship, or the art of growing within your company is essentially solving problems in the most powerful, effective way. As an entrepreneur, you want to be focused on the product. Everything else you want to get training on so that you can deliver the most effective product to grow your business. Most entrepreneurs don't bother about studying marketing or studying systemization, or studying how their financial operations should work, or how to hold a strategy session or how to attract the right people. And any one of these things, if you don't really learn it, it could trip you up. But here, in just four months, you're learning all of these, and you're learning it from one of the most masterful teachers of this. Now, if you're not an entrepreneur and you currently work for a company, here's something really interesting. So many people sign up for this program because when they get that certificate, Mindvalley Certified Business Coach, they go back to their boss and they ask for a raise. And you'd be surprised at how much more valuable this will make you in your company.