f you want to win the long game, you have to stop performing for likes

You look at someone who's successful and you're like, oh, I need to be more like that person. You can kind of admire the qualities, but you don't want to try and be them.

Now, Marie, you've managed to build a massive brand that is deeply you. And I've seen you on social media. I've seen you in real life.

Yes.

Okay. Drenched in coffee.

Yes.

And it's the same person. How do you stay authentic when the algorithm often seems to reward performance?

When we're insecure, we are more likely to stray away from our own essence and look towards someone else, compare ourselves, and then try and copy that. That's where I think we all get a little bit off course. Now, having people that you admire is awesome. Not trying to be them, but understanding, oh, wow, they just allow themselves to not have great light and they don't give an F. Or someone who tells jokes or is really humorous, or you can kind of admire the qual, but you don't want to try and be them. Now, that's a subtle level of discernment, and it's important here, especially because of what you're talking about, this authenticity factor.