How To Elevate Human Consciousness For The Greater Good | Vishen Lakhiani

Vishen Lakhiani uses Tim Urban's 'human colossus' metaphor to explain how technology and business shape consciousness. He argues that every action is either 'humanity plus' or 'humanity minus', and references Tom Chi's work on corporate ethics to show why this distinction matters.
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What do we mean by raising consciousness how can we contribute to elevating and raising human consciousness so that we can be a society that is actually befitting the technological progress that's coming into the world right now and the question is what will get us there and this is where i want to introduce you to the second philosopher who's a writer and maybe some of you recognize this blog it's called wait but why any wait but why readers here so wait what buy is a brilliant blog this guy tim urban he writes blog posts which are sixty thousand words long which is almost three quarters the size of my book right it takes about three or four hours to read his blog post but he's brilliant and he wrote this blog post recently about neuralink elon musk's new company and in that blog post he had a very very interesting metaphor about the human race this is basically what tim urban said he said let's say an alien species comes to earth at three different time intervals right planet one he visits maybe a million to two million years ago planet two he visits ten thousand years ago and planet three he visits today now if that alien were to then go back and report what he was seeing he would say i came across three planets and two had life but he would be wrong you see there's a big difference between planet three and planet two planet one well he'd say two had sentient life planet one maybe we'd find early primates who have yet to evolve into human beings when you get to planet two you basically see that ten thousand years ago human beings existed they had just discovered agriculture they were making fire they were living in tribes but then if you come forward just ten thousand years later human beings are now connected they are satellites buzzing around the globe people can talk to each other halfway across the planet through technologies like skype or facebook messenger but here's the funny thing right if you were to take a baby from planet two and put that baby on planet three time travel that baby that baby will grow up and that baby could be a doctor or an engineer but at the same time if you could take a baby from planet three and put that baby on planet two that baby would grow up to be a hunter gatherer basically learning his technological progress might be learning to make fire it's the same human being we haven't evolved that much in ten thousand years but how are we now so much more powerful well this is what tim says we have to realize right he says both the second and third planets have intelligent life on them equally intelligent life so equal that you could kidnap a newborn baby from planet two and swap it with a newborn from planet three and and both would grow up as normal people on each other's planet fitting in seamlessly same people what has really happened he said is that in planet three we've created a new form of life called the human colossus that's his name he came up with that terminology the human colossus is basically the collective human race which is now connected through our technology it's the collective human race which is connected through the world wide web through skype through whatsapp and what urban says is the better we can communicate on a mass scale the more our species begins to function like a single organism with humanity's collective knowledge tower as its brain and each individual human brain like a nerve or muscle fiber in its body with the era of mass communication upon us the collective human organism the human colossus rose into existence in other words we are cells in an eight billion cellular being called the human colossus you can think of it that way but here's the other fascinating thought if we are cells we can be a healthy cell or we could be that that's a cancer cell how do you know what cell you are cancer cells are not bad they just don't know what they're doing how can we tell if our work if what we are doing in life represents cancer or cooperation so i want to go back to philosopher number one tom chi and a really interesting story he shared with me see tom ran an innovation think tank in silicon valley so these massive corporations would come to him and they'd say tom help us figure out here's three hundred fifty thousand dollars help us figure out how to do x or how to innovate on why and one day a particular company came to him and they said tom we want to give you all of this money and we want you to help us figure out how to get our beverage our carbonated sugary beverage to teenagers so tom said why do you want to do that and they go well you know teens are not drinking as much of this beverage and we think it would be great if you could help us figure out how we can raise our bottom line and improve our shareholder value by getting teenagers to drink our beverage and tom said but you realize your beverage is basically high fructose corn syrup it's sugar you realize your beverage contributes to diabetes and they said no no no tom a beverage doesn't contribute to diabetes yes it has sugar but everything has sugar our scientists have found that there are at least one hundred causes of diabetes and there's no conclusive link so tom said look i'm a scientist and i know that i'm not going to work with you and so he actually turned that down god bless tom chi he turned down hundreds of thousands of dollars tom told me this he said when i tried to explain to the employees of this company that their beverage caused diabetes they refused to buy it they had many layers of denial saying there are hundreds of causes of diabetes and that soda is just part of a balanced set of choices you can make food wise right and he said this they went further they would say look our company is really good our company was the first company to show a multiracial couple in an ad our company was the first company to show gay people kissing on a television spot and that was actually true and tom said this it's a classic example of fooling yourself that goodness in one area gives you a free pass in others really what's true is that we need to stay awake and keep learning in all the areas we can now one thing i love about tom is he's a really compassionate being right he never felt animosity towards the employees of this company he never felt that they were wrong in fact he felt sorry for them he said i felt for them as well because shaking their reality would mean leaving a corporation they enjoy working at with co workers they like and the careers they'd invested in and the financial stability that has helped them support a family in their city that's what deep down felt at stake to them that led them to pile on countless layers of denial and misinformation to protect their business their idea their job which leads to an interesting are you are we working for humanity plus or humanity minus companies how do we know that we have not fallen into that cognitive dissonance how do we know that we are not actually cancer cells poisoning the human colossus but deluded and fooled into believing that our products or services are actually good and this is where i believe our education systems need to introduce a new model into the world humanity plus or humanity minus entrepreneurs can be humanity plus or humanity minus businesses can be humanity plus or humanity minus i believe the word be an entrepreneur or all of these motivational speakers who say go hustle be an entrepreneur bullshit entrepreneurs can be destructive forces or they can be positive forces if you do not make that distinction you create entrepreneurs who help perpetuate this society where we never feel enough where we have to drink high fructose can syrup which is marketed as happiness in a red can so the question is how do you tell if your job is if your work is actually pushing the human race forward and is thus humanity plus or if your job and your work is really an algorithm designed to create shareholder value but it's really going to be creating a world that is worse off for your children and that is a really important question thank you the question i ask myself in every business decision i make is a question i call the eve question my daughter's name is eve and i find that thinking about your children is a very good way if i'm getting a product out will this product make the world better for eve or will it simply make me more money in the short term if you're working for a company this particular soda company massive shareholder value they've probably made a lot of people rich but they are poisoning the planet the latest thing they've done is they realized that fewer and fewer people were drinking soda so they launched a campaign to say that you have to drink their bottled water and they also said don't worry about the plastic it's going to get recycled because the tap water in your city could be bad for you then it was found that the tap water in the city was actually cleaner than some of the bottled water they were peddling but it was too late today americans discard billions of bottles of plastic bottled water and only five percent are recycled that's another example of bullshit algorithms ruining the world now the same company pays their employees thirty percent higher to stay because employee turnover is high they are buying people's consciousness now this is just one of many other ideas out there where if we can simply understand humanity plus or humanity minus the smartest minds in the world would not be joining this company not even for thirty percent more and would maybe go and work for companies that are pushing organic food or changing the education system or helping heal the earth or becoming teachers or educators but our algorithms are wrong and this is why we need certain guideposts or certain ideas to help us tell whether we're on the right path or we're on the wrong path and we're actually a cancer in the human colossus see think of the human colossus as or all the people on earth today and all the people who are going to come your body has cells and every seven years your body completely renews itself every cell you have in your body did not exist seven years ago and every cell you have now will not exist seven years from now your body is always renewing itself there are generations upon generations upon generations of cells but if you poison your body that poison stays that poison will affect future generations of cells we do that to the planet we poison humanity by getting humanity to to buy products that will make us feel temporarily happy but actually hurt future generations it happens not just for products but for political ideologies think about how people were raving about trump going to be a great president because he was a businessman but nobody asked was he a humanity plus businessman or a humanity minus businessman that simple distinction would have really helped thank you for watching that video i'd love to know your thoughts so leave a comment.
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