How To Grow Your Business Without Spending Money On Advertising | Sebastian Beja

Hello. Hello. Well, that was amazing. Let's give a round of applause for Sid. That was epic. I was not expecting that. That was awesome. Thanks, guys. Please give a round of applause for you guys for showing up because it's really, really important that you guys show up. Cool. And I also want to thank Mindvalley for show giving me this opportunity to share this. I want you to introduce to the person next to you as an online marketing genius. Awesome. Awesome. So the first, before I go into the content, I want to give an exercise which is I want to know what is your pain point and what do you expect to get from this presentation? Because as I said, it's quite broad how to grow your business without spend money on ads. Right. So just like shout it out. Like, shout your problems in regards to marketing growth. Okay. Found content, Facebook group. Okay. YouTube. Okay, cool. Google search, Google clicks, SEO. Oh, pretty good. Okay, cool. So I'm gonna try to go through most of this. I promise I will go for like 80% of it. Okay, so one exercise. Does someone know here your organic reach. That means how many people are coming to your website, to your business? And you don't have to pay anyone. You don't have to pay Google. You don't have to pay Facebook. Just they kind of come to you. Does someone has that number? Do you guys know that number? Yeah, for the ones that know, write it down. Like, write it down. Or maybe you said mindvalley is 10,000 clicks, right? So write it down. If you don't have that number, the first step is you have to know that number. If you're in zero, then this will help you a lot. Now for the ones who wrote that number, multiply that number times 10 right now, like, multiply that number 10 times 10. It says 5,000. Then multiply it times 10. 50,000. Right. So I'll show you how to get to that number by the end of this presentation. Is that cool? Awesome. Okay, cool. So this is my promise to you. And what I want to talk about is how did we do this? And I really want to pay attention to timeless. Because who here thinks that marketing is confusing and it's changing all the time? Like, raise your hand, like, really, really high. Okay, that's like around half. Cool. Okay. So the other half knows marketing, I'm guessing. Right? Right. Okay. So I know that there has been a lot of people that have been talking. You have been going to workshops, Jade. So I really want to take it next level. I know that you guys have some foundation already, and those are really Cool keywords right now. So can I take it next level? Can I really bring it up for you guys? Right. Okay, awesome. So for Google, I'm going to show you case studies that we've done step by step. What are the things that I actually look at when I go to Google? And I'm going to show you the three myths that you've been actually told. Lies that people think that they're true, but they're not. Now who is interested in video? Video right now is huge. I know that Skip Skelly has done so many like crazy cool things with video. Well, let me tell you, video is huge. And it's an untapped opportunity for your business. Maybe you think, oh my God, but there's so many people in YouTube, it's not true. It's so untapped, it's crazy. If you're not in YouTube, if your business is not in YouTube in 2020, you won't exist. I'm being serious, right? So this will be really interesting. I'm going to show you exactly how both connect. Because Google is the biggest search engine in the world and the second biggest search engine is YouTube, right? It's owned by the first one, so that is massive. So Sid said that I'm the head of growth of platforms, so what we do is we literally grow platforms. But I want to take you guys on. Why? How did I get here? Like, what's that journey look like? So this is not me, by the way. So when I was eight years old, I always wanted to. I always was selling stuff. I was always selling stuff. So I bought some candy from the US I'm from Mexico and I bought some candy, right? So I got really good candy that you cannot get in Mexico. And I got my allowance money. My sister was sick, she didn't know what I was doing. I was just, gimme your money, give me your money. So I went and buy some stuff, went to the States and then bought a bunch of candy, bring it back to Mexico. And then we put ourselves out there in the street to sell candy. We didn't sell lemonade, we just sold candy. I mean, who wants lemonade? Everyone wants candy, right? But so we were there, right? This little thing. My sister was really cute and then no one came. Like, no one came ever. So I'm like, shit, what do I do? Oh my God. So my sister's kind of like freaking out. So I start to buy her candy, right? She's like, okay, cool. This is awesome. This works, right? Someone is buying my candy. I start to buy her candy. And then I go to my mom that night and I'm like, my mom said, what's up? What happened? And I'm like, well, no one came. Like, well, tomorrow you go out and you sell, right? My mom is quite entrepreneurial, so she was like, just keep on doing it. So I go the next day, and the next day the same thing happens, just one car. And I kind of, like, lunge myself against the car. And he bought, right? So it's like from one out of one. But that sticked to me so much. And actually I saw that memory in RTT because I felt horrible. Every business that I start or every party that I organized, I always had this thing, like, what if no one comes? You know, like, what if no one comes and buy this? So thanks for Marissa, because I actually resolved that. Just a horrible feeling to have. So my mom beat me to my mom. She was always pushing me to go out and sell shit. She really saw his son as an asset, not as like a freeloader. So with her, I actually got a lot of knowledge in terms of business. She created a lot of restaurants, catering. And I was what we called in Spanish, which means fucker, actually, which is the. But it's the help of the chef, right? And this is the guy who just cuts stuff. But then the business started to grow, right? So he's the assistant of the chef. I don't know why it's called fucker in Spanish. Maybe someone's filming. I'm sorry. But so I did that and then I started going to like, how do we build this more up, right? How do we get this bigger? So I started the whole Facebook, Google and stuff, but I didn't get. Was horrible. I didn't know when it was working, and I didn't know when it worked, when it worked, when it didn't. Sometimes it worked, sometimes client came, sometimes it didn't. And it was really hard for me to pay Mark Zuckerberg to be more of a billionaire and not get any leads. I mean, who has been there, right? Who has been doing Facebook ads? And it's just like, dude, I don't know if it's working, but Facebook is saying it's working. You're like, it's working for you, right? So, yeah, so I actually went to Google and I'm like, how to get free traffic? How to get traffic for free? I was like, I want it for free. It has to be a way, right? And that got me to a lot of SEO. SEO, Search engine optimization. That got me to search. That got me to Organic Traffic Strategies. And this is actually how I started. And I started to get good at it. I started to get good at actually leveraging organic traffic. So I actually put a business where I used to help people do that, right? Just like, well, you're getting traffic. I want some traffic too. So, Right. And while I was. While I was doing this Traffic Generation Strategies, what I did is I sent people that I was interested, I decoded their business, I did a little video analysis, and I told them, this is what you have to do to increase your traffic. And then out of 10, one got actually hired me. So I'm like, this is awesome. So I just spend my time doing that, just sending free videos to people because no one was doing it. So I was like, okay, this is what you have to do. And then after that, I was reading, I was hearing the code of the extraordinary mind. Who has read this book? If you don't put us in action, you have to read this book. And in the book it says something like, it says, the Heaven on Earth exercise. Who knows about this exercise? Heaven on Earth? Well, it's super powerful. I'm not going to go through the exercise. It's in the book. But the Heaven on Earth exercise basically says, what's your purpose? Right? And for me, Heaven on Earth was when I was with my mom in this type of events, just like learning conferences, personal growth. But I was kind of like doing organic traffic to dentists. So I was like, okay, that's kind of far away. And it says, what is one step that you can do in the next 24 hours to make that vision a reality? I'm like, oh, my God. So I'm like, okay, I've been doing video analysis for a lot of clients, right? So I'm like, I'm just gonna send Mindvalley a video on how they can improve, right? I mean, let's do it. So this is what I saw, which it was shocking because I'm like, okay, mindvalley's huge and stuff. And then I'm like, their SEO kind of sucks. I was already impressed. So this is what we saw. And what this means is January 2017. This is like 10,000 clicks organically. So just like people coming just from Google to their website, which was really shocking. And I actually sent the video right? Fast forward a month and I was already hired in mindvalley. So I really went to the pain point. And this was the team that I joined. There's some people there that maybe recognized. I joined OrganicTraffic team and we like, no one has ever done this. So we got some trust from Vishen and they're like, no one really knew what we were doing. We were in one of the offices that's kind of underground and not long around, but like, no one really goes to the office. So he's like, I don't know what you guys are doing, but like, just keep on doing it. So we were really like outside and we actually got to here in less than a year. So that's like 10x growth in less than a year right now. Because this, it's like a snowball, right? So right now we are actually in for. In like half a million organic. And this is. You don't have to pay anyone, right? Like, this is. You're building an asset. So. Yeah. And then I started to notice that. Who noticed when you actually Google that you see videos, like in Google, right? So I was like, okay, this is strange because I'm like noticing that I see videos. This is kind of interesting. Okay. So I started to play in my own time. I'm like, okay, I learned some of the principles, right. That I'm gonna show you. I'm gonna apply them to YouTube because it's another search engine, right? And this is Lisa Nichols, one of her videos. And we did some optimization, which is one of the principles I'm going to talk about. And it kind of just like really exploded. And we were like, whoa, what happened there? So it really got my attention. And then I'm like, okay, let's take on YouTube. Okay, fast forward seven months and we have grown 20.8 million views and 233 subscribers. So that's pretty cool. Thank you. Who knows our YouTube? Okay. The other ones go and subscribe. Okay. It helps with my KPI. So the next one is we actually. So who knows, like Tom Biliu, Louis Howes, Gary Vee. Well, we're actually growing faster than all of them. So just to put it in context, I think kind of the same as Tom Bilio. Yeah. So we are over there. Okay. So this is the three principles that I actually focus when I go to a search platform. This means social media. I have a different take. I focus on what doesn't change because everything is changing. So I focus on what doesn't change, what stays consistent. Right. What's the food that I have? Like, if I eat food and I do exercise, that's two principles. Exercise and food. What are those principles? And it's research, optimization and content. If you want to memorize it you say the rock, right? The rock formula. So first of all, paid advertising works that you're paying and then for some reason just if you stop paying, it's kind of like a faucet and you just close it so nothing comes out. Right. This is kind of like paid advertising. Paid advertising, Facebook ads, you kind of pay to play, right? It's like I'm putting my money here and then I'm playing. Every platform has two sides. An advertising platform and the actual, like just where you put your content. Right? And then organic is different. You don't pay anyone. But what you do is you do put some effort. You do put some effort in the rock. Firmly in research, in optimization and in research, optimization and content. Cool. Even forgot cool. So I always go for the Google in Google. I always go for the reason of existence of a platform. It's always really good to understand. Okay, so Google's why is to organize the world's information for the user. Like that's their why. And once you understand their why, everything really becomes more tactical in strategy, which is. I'm going to cover it really fast. So I just want to bring to your awareness 5 Internet facts that actually I got really shocked by them, which is 80% of them. 80% of users. Actually, it's more. Don't even see your paid ads. They don't even see your Google. Who here has click on a paid Google Ad. When you look for something, raise your hand. That's like 5%, right? So this kind of makes sense. Who has gone page two? You were really looking for something, right? Okay, that's the only reason. So. And okay, that's it. So ranking on your keyword. This means when you type something, for example, how to lucid dream. If you appear on the first page, that's actually 300% more effective than Facebook likes than thousands of Facebook's likes, right? So this is insane. And just in the US there's 12 billion searches like a month. And 80% are for products and services. So let's see how this looks like, right? So if you were to go to Google to search Orlando plumber. You're in Orlando. You want a plumber. Then this dude, Sunshine Plumbing, he's in page three, right? So there's no one, no one, not even the guy who raised his hand here is gonna see him, right? Like he's not going to pay. Do you want page three? You didn't go to page three, right? Oh, okay. You were really, you were looking for a girlfriend, right? So, so, but how much money is this guy losing to his competitors for being on page three, right? So the first thing is research. I'm gonna show you that it's Orlando Plumbing has a thousand searches a month. It means that a thousand people go into Google and type Orlando Plumbing, right? This means that they're really. I mean, they want a plumber. So if 5% of them actually decide to click on his website and he goes, that's around 50 new clients. $200 per job, that's 10,000 per month, right? Let's say that I'm half wrong. That's $5,000 a month for a plumber, right? So every business has one thing to survive, one thing. Do you know what is it? Customers. The customers come from. You get the cookie man. Traffic. So everyone needs traffic, right? Like water. Water is the most valuable resource for humans and traffic is the most valuable resource for any business. If you don't have traffic, you don't have customers, right? If you want to increase your leads, your following, your sales, or your revenue, if you want to against your competition, you need traffic from whichever you can get. Organic traffic, pay traffic, but you need traffic, right? So there has been a really big shift on how we actually, how business operate and how they get more visibility. In the past 10 years, right? In the past 10 years, they actually look like this, right? If you are 20 or less, you don't know what this means. Like, you don't know what is. Like, what is that? Okay, so I actually remember you called the biggest ad. You called the biggest ad and you're like, okay, what is this? And you actually call the biggest. And then they answer the phone book, right? I remember it really vaguely. Now it looks like this, right? So we use our phones, we write in our phones, we Google stuff. And then the first three spots, the first page you find products and services. This is how we do it. Now there's no yellow phone book or whatever, right? So. So this is one of the myths that is called SEO is dead. And I love when people say that because there's less competition. And I've heard this so, so much so, so much, right? And it's not dead, right? I already showed you the results. I'm going to show you the process. The second one is spending money on ads. Gets me to the first page of Google. You want to know a story? Just remember this is not unplanned. When I was hired, I had an interview with Vishen and he's like, what is the correlation between paid advertising, Google Ads, and my organic traffic? I'm like, what's the percentage? I'm like, zero percentage. He's like, what? I'm like, zero percentage dot he's like, are you sure? Yeah. Okay. And he has continued, right? So even him, right? I mean, he's a business owner. He goes to masterminds. There is no way Mindvalley was already spending money on ads and they were not getting ahead in organic traffic. The third one, which is huge, is content is king. Who has heard this? Oh, my God. Okay, so is optimized content is king, right? Optimized content for search engines is king. Content is not king. You know what? Actually before we started to do this, there was so much content from Mindvalley and no one was visible. So we had so much content. Now I'm going to start for the research, right? The rock from research. And you can take some pictures and maybe we get for some questions at the end. I'm gonna go step by step. So the thing that you have to do, it's super simple, guys. First one, you go to SimilarWeb. SimilarWeb.com traffic sources. This is crazy. This is a free tool. If you're in the Internet, you can know anything about everyone, about every business. You go to traffic sources. You see, I mean, I'm actually showing you Mindvalley, right? We're getting 60% from search. That means people searching different queries, different. Different keywords. Step two, you can actually go. You just scroll down and you actually see our keywords. We are getting most of our traffic. The third one, if you do paid advertising, you can actually see where are we advertising. This is a free tool and if you pay like 50amonth, it's like you get everything. So it's crazy. Now the other part is needs. It's keywords. The Internet is ruled by keywords. It's organized by keywords. What this means is phrases, right? Like how to lose a dream, how to lose weight, right? How to find your purpose. So the first thing is go take a picture. Keywords Everywhere. That's a plugin. You will install it in your Google Chrome. And this is the coolest thing, thing ever. It actually tells you, can I have the lace? Oh, cool. So it actually tells you, like, the volume of a keyword, like how much people are searching for it. It's called Keywords Everywhere. I'm gonna put at the end is like a little summary. Keywords everywhere plugin. Yeah. And so I'm gonna put an example, right? How to Lucid dream. It has 49,500 searches a month. We actually have an article Content in regards to this. And you even see here the related keywords, right? And the volume. So we can know how many people are looking for it. So we actually. Okay, it makes sense to actually go and do this content now. Optimization. How much is this strategy worth? Which is crazy. Remember I showed you how to lucid dream. This article alone is one pager. The girl who wrote it is here. So shout, shout if you write it. Okay? She wrote this article. Amazing. I know that she was here putting you on the spot. So the traffic value is they were giving us $25,000 for free Google. If we were to buy this traffic in paid ads, we have to pay $20,000 a month for the traffic that we're getting just for this one article. Just for how to lucid dream article. Okay, so step one, how do you optimize your content? Super simple. Main keyword, which is the keyword that we just researched how to lucid dream on the inner URL. It's called Step two, put it on the title. Step three, bold it. Put it in the first hundred words. I'm going to do a recap after you're like 50% done. Step two, inner link. What this means, for example, this aware doing your dream. It means keep people in your content, send them somewhere, send them to another related article. If you see here, the benefits of lucid dreaming is the same thing. It's in the inner URL, in the title, in the first 100 words. So we started to optimize every article, right? Step three, outer link. This means link outside to someone of an authority. Because this also makes you an authority in the eyes of Google. So this is like going to another website that is related. Lucid dream leaf. So everything is related. Got it. Cool. Step four, add a video, right? Add a video. It can be this is a random video. Now this is also one of the reasons why we moved to Google to YouTube. Because we were like, okay, let's put our content in our content. Google loves Google. Google loves YouTube is Google owns YouTube, right? So add a video. That's it. And for the last one is your content. The questions are like how long? How should it be? So the length is around 1,500 to 2,500 words. Google do love long content. Really long content. And for example, right here is put your keywords. Remember that we had related keywords, right? When we looked for how to lucid dream. You have that in your pictures and put related keywords in the article like lucid dream. Lucid dreams are for free. Lucid dreaming Lucid dream. How to have lucid dream. So put related keywords. The third one is right Addressing people's needs. This is crucial. Like if you know that people are looking for something you write to solve their problem, right? Like you go to YouTube to solve your problem, right? Like you go to solve something. So write addressing people needs and it sounds so simple. But not many people do this. Okay, this is the summary. So similar web for competitors keywords research keywords everywhere. For the keywords, keyword and URL title for 100 worlds 3 inner when I say 3 is when you have a lot of content you should do three inner linking not just one, three outer. Add a YouTube video length synonyms and right. Addressing to people's needs. Got it. Move on. Should I move on? Cool. So how do we actually got into YouTube as well? As I said for example if you go for Jim quick we're actually dominating in Mindvalley here. So I started noticing this pattern. This is the cool plugin that you're going to install, right? It even tells you like net worth how many people are looking for that. So this is what I started to see. And also we have. I took this picture here in Estonia. It says videoed and it basically says how to. This is a site that actually grabs all of the YouTube content in Google. So this is how closely related these two search engines are. Right. So just want to put your attention something about YouTube which is insane. If you see this. Marketers who use video grow revenue 49% faster than non video users. Viewers can retain 95% of the message Internet video traffic made up of 69% of all global consumer traffic. Like in two years these numbers are going to increase. Right. So I mean you can even read more. It's crazy. It's crazy video. So the YouTube's why we already have Google's why which is organized the world information. It's a television show. People want to stay in the channel. People want to be there, they want to consume content. They want to stay there, they want to just so treat it as a television show. And your strategy. So we go for research. The only thing is that tags is the same thing as keywords. They just call them tags. So it's the same thing. So it's basically the same process. Now there's another different tool which is called Vidiq. So you can go to Google Vidiq plugin and it will show you like keywords everywhere the tags of YouTube videos. So you can see all of your competitors tags. Right. So step two is you Go you put jimquik or whatever you want to search and you actually see your competitors tags like beinspired, Tom Bilyo Competitor research. See their tags and then this tool will give you the tags which this is our own tags but you can see other ones. And this is a video that we also kind of exploded 1.7 million views. And we have here, look at the tags that they're not only say gym quick. Right. They say things that people want. Morning routine, morning techniques, gym quick learning, gym quick podcast, jumpstart your brain. Right. So it's actually things that people are searching for in YouTube. Now step three is trending keywords, which is also YouTube free tool. All of these are free tools. It's trends.google.com and we see the trends of the related queries. For example, Jim Quick speed reading is going insane. Actually this is when we start to promote Jim Quick. So yeah, that's cool. Jim Quick memory. And we start to see related searches from them and trending things. Right. So you actually see it's another way to do a bit of more keyword research. The second step is optimization. So for example, the title of a video is crucial and you have to really do it like increasing curiosity. Like you're like oh, how? You have to be like oh, how do they do that? Right. So like how to step into your purpose, right. So it's like oh, I will have to click on that. The second one is super key is thumbnails. So it's like a catchy thumbnail, like an eye candy. It has to have a face just because we relate as humans for the face. So put a face and put a bit of text. No more than six words, three to six words. And all of this I'm going to put it in the summary as well. And this is actually the video that we optimized when I started to notice that I think I should really focus on this. And the third one is the description. So if you're doing type of like a free training or a cta, you should put a CTA to something free so you can send them out of YouTube. And timestamps are important because this also remember that it organizes information. Right. People can go exactly where they want, so you're actually helping them. And this is basically linking to other related videos. So it's really similar to the optimization of Google right Of the article. Cool. The step four is your tags. You already did research with a Vidiq tool with the trends. And normally I go for competitors names, like literally competitors names, competitors tags, YouTube categories. Sometimes when you go to YouTube they say lifestyle, productivity, stuff like that. And trending keywords, which is the Google trends, right? And I add them here. Clear. Is there a limit in keywords? 30. Really good question. I have it in the next in the summary. Yeah, so it's 30. 30 tags is the limit then content. So can we play this video? Do I have to like click?

Hello mindvalley, My name is Jim Kwik with Kwik Learning and I'm here as always to help you to learn quickly. One of the questions in the community that we get is, Jim, what do you do every single morning to jumpstart your brain for greater success, greater levels of focus, greater levels of productivity? So I'm going to walk you through my morning routine. The first thing I do when I wake up in the morning is I have a process to remember my dreams.

Okay, cool. So I'm going to decode what we did. Like I'm going to decode exactly what we did in the video, right? So the first thing is watch time. Watch time is the number one metric. If you don't remember anything else about YouTube, it's watch time. Because the why is a television show, they want you to consume the content. So how do you get watch time better? So you need 10 seconds pattern interrupts. If you saw the video, it's like there's a B roll, right? There's like another type of video. There's like text and design and it kind of like it wakes you up, it keeps you engaged, right? The length is six plus minutes. And when we start doing actually longer content in YouTube for ourselves, this started to really, really work because people want to stay there. People want to watch more content, right? So if you do little videos, then it doesn't really going to work. People also have the fake belief, like, oh yeah, but what about like YouTube, what about music videos? I'm like, yeah, but you're not a music video company, you know, so except that one. So what content to create, right? This is kind of like the Millionaire question. Like, dude, what content? Like, I have so many ideas or I don't have any ideas. You don't need ideas. There's so many needs. There's so many people looking for different stuff, right? So I'm going to show you. This is what I call the bracelet charm strategy, which is you go to YouTube, for example. This is an example of how to jump higher, right? And this is called your charm keywords. You already have your content. That's it. You put it here. How to jump higher. 2ft, 1ft. Dunk, basketball. You create 1, 2, 3. That's it. You just created content from one YouTube search. So there's no excuse now. Okay? And you can do the same thing, for example, basketball shooting drills, right? Vertical jumping training. You can just find everything. How do I do it? How do I don't do it, how do I. With one fit, whatever. Is that clear? Now there's a bonus. Once you create for YouTube six minutes, you already have content for every platform. How cool is that, right? So let's say that you have three ways to be on, let's say five ways to be unfuck with able, right? You already have five videos in Instagram each way. You can have three videos in YouTube, in Facebook, and you can have, well, maybe not a fuck with a boy LinkedIn, but something like that. You get my point, right? So you already hacked this. This is a repurposing strategy. And this is the summary. So vidiq for tags, research trends for Google to see trending keywords. The title appeals to curiosity. Catchy. Thumbnail description, cta. The timestamps link to other videos. The length of the description has to be around 350 words, 30 tags. As the lady over here asked, content step one. Sorry, this is 10. Has to be 10. Length takes six minutes. And the content topics is the bracelet. The bracelet charm strategy to create content. Cool. So nothing of this really matters if you don't take action, right? Like, nothing will move if you don't take action. So as Sid was saying, this is actually a thing the mentor said, who is this imperfect Action makes you rich. So you have to act. You have to constantly act. This is how we actually learn about this. No one told us. We were just trying. So please, in one minute, I shared a lot of information. Commit to one action in the next 48 hours and tell it to the partner in your right. So one thing that you've learned that you're going to implement in the next 48 hours, if you want to write it down, Write it down. You have one minute, Sam. Okay, okay, okay, okay. I'm gonna put. I'm gonna put a challenge. Write it down. Write it down. Right? Take a picture. So this is going to be complex. Write it down. Take a picture. Do it. Send me the proof. And the first three people I will invite you launch. Clear. So take a picture. You commit it. Take a picture. Send it to me. Say, like, okay, you know, I wanted to, like, create this article. It's done here. Send me the proof and I will take you to launch first three people. How do you do that? Is you can add me on Facebook. If you are less than 15, you don't have Facebook because your parents are there. You can DM me on Instagram and if you are more professional, you can LinkedIn or just send me an email. I want to open up for questions. I think we have five minutes. Any type of questions, Mike Runner or just like shout it and I will just repeat the question. So if I want to do tags on Facebook, it's the same as YouTube. How can I check like when people are okay? So if I want to put tags in Facebook and how can I check other people videos in Facebook to do the tags? Facebook really works differently. That would be another one hour class, you know another question. Yeah, but we can talk. What kind of keyword density do you shoot for with your content? That's a really good question. It's like around 3 to 6%. Yeah. So he's saying how many times should you use one keyword? Let's say how to lucid dream in your content. If you have it. 1500, 2,500 words. There's a lot of BS with this. I don't care, to be honest. I don't care. So just don't make it spammy. Right. But Normally it's around 3 to 6%. Sometimes it can go more because you're talking about the subject. Right. And also the best thing is to put a lot of synonyms. It's called lsis in kind of like the organic world. But it's just synonyms of certain ways to say different things. So lucid dream. Lucid dreaming. How to lucid dream? Right. So different type of words. And you can already create your. You actually can just send your writer. Right. Like these are the keywords. Just write. Right. I mean, I've done that with you. Yeah. When is a good time to start SEO for your business? Okay, this is a really good question. I can say, so when is the good time to start SEO for your business? Right. And I will say start as. So it's a hard case because if you don't have money, it's a really, it's an expensive strategy because it's really long term. So it won't give you like the paid advertising type of like oh, one month after. Right. But I will say if you have some money, start now. If you don't and you're kind of like bootstrapping and you do, you can do Facebook ads. If you actually know Facebook ads and then save 10% and put that in organic, right? Start, start, start to do the organic because it is. Takes long but then it starts to snowball like crazy. Okay. And you're building an asset like this website is yours, right? You're not paying anyone. And some, some people actually they sell it afterwards, they're like, hey, you know, I'm getting this of traffic, it's worth this. Boom. Yep. So a big part, I can repeat the question. A big part of SEO is PageRank. Incoming links. Do you have a strategy for getting incoming links to mindvalley? Yeah, we do. It's a bit more intense. We can talk after. I will be in the back. Yeah, we do.

Do you also use Yoast Plugin for WordPress to optimize?

Yes. Yeah, I use Yoast SEO Plugin. I mean it actually helps you with the title and you know, so it's really easy. Is it the best to put the articles into a WordPress site or can I use ClickFunnels or other? Does it matter? It does matter. Yeah. I would recommend the most to actually have a WordPress site. ClickFunnels is more like a Facebook landing page type of strategy because some clickfunnels actually Google does this thing called indexing, which is kind of like, I recognize your site. So sometimes in clickfunnels you don't get recognized and it's kind of hard because ClickFunnels is just like a squeeze page. You would just wanna go put people their information. Right. So it's not like content. So I would recommend WordPress or something. Yeah. One more. Yes?

I have a basic question. You said we don't need to spend any money for this kind of YouTube thing. So then you said if you have a little money. So I'm confused.

Yeah, that's really good. So why I say this is because if you're creating everything that you don't have to spend, right? But if you want to hire someone to create the content or optimizes, that's why you have to put effort and it takes more time in order to create content, in order to do research. But you can always do it. I mean what we have is time, right? So you can always start doing that yourself. Right? But that's why it requires more effort. It doesn't require money to play. Right. One more question, last question.

Okay. You were talking about WordPress, but I have a blog on Blogspot which I understand is owned by Google, so do the same method.

So if you have, I mean, not only is not the only one who works WordPress, Blogspot also works for sure.

Can you do plugins with Blogspot? I don't think you can.

I don't think you can do plugins, but the same thing works in optimization. Yeah, it's the same principles there.

All right, thanks.

Cool. Thank you, guys. Hope you enjoyed this session. Thank you very much.