Vishen Lakhiani says TikTok's dance format didn't work for him. He argues that finding your own format, not copying trends, is what builds an audience. Only a fraction of creators ever gain real reach, but the Mindvalley Social Media Summit teaches practical strategies for 2025.
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Okay, let's be real. I thought I could go viral on TikTok. It just didn't work out. Over 40 don't have the dance moves, but what I learned is that when it comes to social media, it's all about format. TikTok wasn't my format, but slightly quirky personal growth videos on Instagram seem to work great for me. I'm using guilt to get my kids to do things that I need them to do. Hey, you're here. Following me. You don't need dance moves to blow up on social media. You need one thing. There's a game changing idea called your format. And once you crack your format, everything changes. For me, it's blending humor with personal growth. That's my format. And for you, it might be storytelling, education, or something totally unique or freaky. To you, finding your format is the difference between struggling for views or effortlessly building an audience of millions. And guess what? At the next mindvalley Summit, Social Media Summit, we're revealing exactly how to do it. You learn from incredible brilliant minds in social media like Brendan Cain, Iman Obu, Mo Nusair from Nas Daily. You'll discover what's really working in 2025 and practical strategies to blow up your brand so you don't have to do stupid dances on TikTok or have a famous cat. I just want to get real with you for a moment. If you are a CEO, a founder, an entrepreneur, a coach, if you're in business for yourself, if you're an expert in today's world, you can't escape social media. It's sad, but it's true. I hate it as much as you do, but we have to do it anyway because Zuckerberg, I don't. But the good thing is this. If you actually look at the stats, less than 1% of people in social media are actually creating. And of that 1%, a tinier fraction are the ones that are actually getting over 100k fans and making money. But this tiny fraction, this 0.1%, well, guess what? They are the ones sucking up money from everyone else, and I'm proud to be one of them. But you could too. You could learn to leverage social media to build your brand, increase your profits, improve your advertising, get your great new product or idea or book. And I gotta tell you this, it's not about having charisma in front of the camera. It is not about being an incredible speaker. There are ways to do it where you could be completely untalented, hideous, and have no wisdom to share and still go viral. In fact, most social media stars are literally like that. So click the link below to sign up, and I'll see you at our social media summit. Shelley is judging you for not signing up immediately.
