Speaking & Influence Summit Highlights LIVE — Lisa Nichols, Eric Edmeades & Vishen (Free)

I'm so happy to be here with you. Last weekend we had 3 incredible, transformative, immersive days on how to help you become the best speaker. And we're not just talking about on stages, although so many of you are going to choose to be incredible speakers and leaders, but we're talking about excellent communication, how to lead in a boardroom, how to lead in front of others, how to have conversation that make people stop and say, wow, there's something special about this person. And this is what I want to remind every single one of you is that each and every single person on here has a story. You have something that nobody else has in this world, and that is your experience. And we learned last week, and from some of the best speakers on the planet, Linda Clements, Daniel Priestley, Prince EA, Shah Day, Dr. Shah Day, Vishen Lakhiani, Eric Edmonds, and there was this theme. And one of the things I want to talk to you about right now is this, that we are living in the age of AI. We know this, it's undeniable. But there is one thing that AI does not have, and that is lived experiences. That It is stories that can make people feel, that can make people relate with one another, that can move people and really change and transform this world. And that's what you have. And that's what this summit is all about, is about helping you get rid of that self-doubt. It is about helping you remember that you have a story, you have a voice, you have a presence, you have a gift that the world needs, that we need your light, we need your impact. And it's about helping you craft it to get you to the right places in front of the right people, the right stages, if that's your choice, and really amplify, amplify your voice and your impact. So I'm curious. We've got people from all over the world. I'm seeing this right now. We have South Africa, Scotland, Colombia, Canada, Morocco. How many of you guys joined us last weekend? If you were here last weekend, just put a little heart in the chat, and I just wanna see how many of you were here and how many of you maybe are new.

Okay.

We've just got people all over Florida. We got hearts going up. Okay. Lots of people coming back. Amazing. This is gonna be an incredible Highlights Summit where we have the best sessions. These are the highest-rated talks, the, the talks that instant transformation, instantly something changes inside of you. You learn, you grow, you expand. And for those of you where this is your first time, don't worry. I know you probably have some FOMO, like 3 days, how did I miss this? Don't worry, we are taking all of the sessions. Plus Vishen is going to be here live with Eric Edmeades. Some of these are pre-recorded. I'm live, they're going to be here live. We're going to be going deep into opportunities to really help you if you missed it, or if you saw it and you're excited and you wanna learn more and you wanna grow and you're ready to share your voice, your story with the world. They are gonna be here in just a little bit. So stick around for Vishen being here, Eric being here. We're gonna do live questions. So as you're watching these sessions, if something comes up, write it down and, and put it in the chat. You know, our team is there. We're gonna be capturing these Q&As and we're gonna be answering them live in real time. So to kick off this session, I want you guys to get so excited. We are gonna go deep into the first talk from Eric Edmeades, and this is a reminder that you have a voice. Every single one of you has a unique voice. Put in the chat if you know what you're gonna share with the world. What do you think your message is to tell the world? What is your story? What is your impact? Why are you here? What do you wanna speak and inspire about? I wanna see what everyone is doing right here, right now, and why you're showing up. You know, this is the powerful thing. The moment you declare it, the moment you You decide and you tell the universe, this is what I'm here. This is what I'm doing. This is what I'm sharing. The doors start to open. And so I want all of you thinking about it, setting your intention, why you're here, what you're creating in your life, who we're helping. We have the ability to self-heal. I love that. Heal the world, solving big problems in a fun way. Yes. It's never too late to live your life. Yes. We have the power to manifest. Yes, we do. Listen to this chat. These are the stories. This is the information that you guys have. Be We are born and we are paid to exist. I love this. Love is the highest. Yes, it is. Brenda, incredible. Thank you guys for sharing this. I want you to keep setting your intentions. I want you to keep declaring, keep demanding, keep telling us in the chat, in the entire universe, why you're here. And we're gonna help you make sure that you can find your voice, craft the perfect story, and of course, impact and lead the world in a big way. So for our first talk, please everybody get ready, get welcome. This is It's all about how to find your voice, knowing that you have it so you can start sharing it with the world. Everybody, welcome our first speaker, Eric Edmeades.

Hey, Caitlin, thank you so much. And I have, I have a variety of pieces of good news for everybody about this. First of all, I'm wearing pants. I'm actually wearing pants. It's, it is warm here, but not that warm. And, uh, but anyway, I, I'm, I'm really glad to be back and we're gonna do something really special here. We're gonna talk a little bit about natural storytellers and people who are not natural storytellers. So are you guys ready for this? Are you guys ready? So here's what I need to know in the chat. How many of you feel like you might be a natural storyteller and you're feeling expressed, or you feel like you might be a natural storyteller but you're feeling repressed, or you do not feel like a natural storyteller? How many people are with— let me see where you are. I'm looking at the— not me, I'm me, I'm repressed, me maybe, yes, no. Okay, wow. So there's a lot of different experiences here about what that happens, and a lot of people that feel like it's not them. Now here's the challenge: if you feel like you're not a natural storyteller, then this, this whole summit's got to be a bit of a drag for you, really. I mean, we're talking about the power of story, the power of acceleration, the power of attraction, that it's nearly magical in its capacity for changing your life and creating great opportunities for you. But if you don't feel like a natural storyteller, then That's got to be pretty frustrating. So I want to share something with you that I hope changes your self-identity in a major way. So just listen to what I'm about to say, and then I'm going to try and prove it to you. You— and I am talking to you. No, no, I mean you specifically. You were born a natural storyteller, born a natural speaker, born a natural communicator. You were. There's no question about that.

You were.

Now, some things happened after that. Some people said some shit, they did some stuff, and slowly they trained it out of you. They told you that you should use your indoor voice, or that you should think before you speak, or that children should be seen and not heard. And these little comments and these little adjustments took amazing natural storytellers and made them feel afraid and made them feel a lack of confidence. And I, I really, I want to try and prove to you what I'm saying because I feel like this: if I can prove to you how true this is, then when we ask you to try and do stuff, when we ask you to like put yourself out there and, and tell some stories, you'll realize that your discomfort isn't because you're not a natural storyteller. It's because it's a skill that you need to wake up. And I mean wake up. It's not a skill that you so much need to develop. It's a skill you need to wake up. And so let, let's, let's get to that right now. First example, how many of you have ever been on a plane with a 2-year-old? Has anybody here been on a plane with a 2-year-old? Just, I'd like to know.. And I'd like to know, was the 2-year-old afraid of public speaking at all? Did you wish that maybe the 2-year-old was afraid of public speaking? Maybe a little, right? No, the 2-year-old was not afraid of expressing itself at all. And they're not, right? Kids come out, and if they don't express themselves, well, they go hungry, or they're uncomfortable in their wet diaper, or whatever, or worse, right? Like, The kids are very able to express themselves. It starts with little noises and facial expressions, and kids quite literally make slightly different sounds depending on what their need is. They make a slightly different sound when they're hungry, a slightly different sound when they, when they, when they're about to, you know, release some materials. They make different sounds at each of these stages, and if you really become attuned to them, it's really fascinating that you can even translate it. And, you know, you know, there's a elimination training where they can— where you can actually like train a baby that you never even have to put them in diapers. They were great communicators, but we did things like, well, we'll just throw them in diapers and we won't listen to their communication, right? And, or, or, well, they just keep whining about that thing, so we ignore them, and then they whine louder and louder and louder and louder. And, and by the way, if you want to— you've seen the videos online about the Karens and the Kevins, you know, the people that are having temper tantrums as adults in public. If you want to know how that happened, I can tell you how that happened, is that those kids were repressed and repressed and repressed, and the only way they ever got anywhere with their parents or the adults in their lives is through temper tantrums. So they learned that temper tantrum is not only acceptable, but it's effective, right? Now, we, we all have our version of that. Some of us, you know, went that way where we learned that, you know, being angry is the way I get what I want, being manipulative is the way I get what I want. And some of us learned than being quiet and holding ourselves back. Holding ourselves back. And so I really want you to get that wherever you feel on that spectrum of the natural storyteller, you are— it is a genetic reality as a sapien that you were born capable of, with the hardware for, with the capacity for effective communication.

You were.

Now, notwithstanding that, Some stuff might have happened, and, you know, for some of you it was an overbearing father, and some it was an overbearing mother, and some it was a school teacher, it was a group of friends, or whatever the case, you know, it may be other, other things influenced. And then you have this sort of natural personality quirks, like are you an introvert or are you an extrovert? And I want to be really clear about this: introversion and extroversion has nothing to do with ultimately the way you communicate. I, I really mean that. Introversion and extroversion, in my estimation, is really simply about where you get energy. You know, so some of you, some of you get energy by being with people. You, you, if you're feeling a little low, you want to get out and do some networking. You want to go to a party. You want to connect with people. You gain energy by being around people, connecting people, talking with people, and sharing information. That's extroversion. And then some of you are a little more introverted, and that doesn't mean you can't tell stories. It doesn't mean you can't be a speaker. But what it means is, is that when you're running low on energy, you don't want to walk into a room full of people. You probably want to be on your own or in an intimate connection with one person or a small group of people. That's introversion and extroversion. But I'll tell you something though, extroversion or ambiversion, you know, people who can do both, what, what's really fascinating is, is that they find it a little easier to put themselves out there. They find it a little easier to put themselves out there. But here is the great hack that I want all us introverts to unite around. So you guys ready? I want to see a bunch of people saying introverts unite when I tell you this important thing. Extroverts are generally more comfortable speaking to strangers, talking to people, breaking the ice. They're generally more comfortable at that than, than introverts, or, or worse, introverts with a little social anxiety. They get— they're, they're generally better at that. And so I want you to know right now that the shortcut around that is public speaking. The shortcut around that is public speaking. If you have a little bit of stranger danger, you know, if you, if you have a little bit of, uh, uh, you know, apprehension walking in a room, then the ultimate hack— introverts unite— is public speaking. And here's how I know, because I not only am introverted, but I also used to be really shy and have quite high levels of social anxiety. I didn't like walking into a room full of people, a combination of those things. But then one day I got invited to do some speaking and the energy of the room changed completely. The energy of the room changed completely. And all of a sudden I didn't need to go up and introduce myself to people. They were coming up and introducing themselves to me. How many of you, especially if you're on the introversion scale a little bit, how many of you would find your whole life a lot easier if the people you wanted to meet were looking for you? Were reaching out to you, saw you walk into the room and came up to you. How many of you would like that to be the case? I'm like, yeah, well, I can tell you right now, being effective at communicating and, and speaking and presenting is the ultimate shortcut for making that happen. Luckily, you were born with it. It just got trained out of you. So now how do we, how do we wake it up? Now you are definitely going to learn a bunch of skills. There's no question about it. Over the course of this 3 days, you're going to learn strategies, and, and step-by-step skills, and I'm going to share some really powerful stuff with you, and that stuff is great. But I want to check something with you. Imagine that you're at a conference and there are two speakers. Two speakers. One speaker is unskilled. They're just, they're just up there doing their thing, but, but they're comfortable about it. They're, they're just authentically present to the moment. Their emotions are showing, and they're just sharing with you, and that's the way it is. The other one, we'll call this Speaker B, is really skilled, dialed in, they got it going on. Now let me ask you, which speaker do you think you're going to prefer? Are you going to prefer the— there you go, you guys have already got it. For Speaker A, Speaker A, Speaker A. A few of you are saying Speaker B, but I'll tell you, in your heart you're going to connect with Speaker A more than Speaker B in that situation, and here's why. Human beings have a fundamental instinct, and that instinct is to be attracted to authenticity because authenticity leads to predictability. Nobody wants an inauthentic friend. In fact, if you have a choice between, you know, being locked in a, in a cabin or on a desert island with an authentic enemy or an inauthentic friend, You're going to take the authentic enemy. I know that sounds odd, but an inauthentic friend is bloody dangerous. I will tell you that in the political arena, we've seen a bunch of this. A perfect example of this is that when Donald Trump was originally running for president the first time around, I was on tour in Europe and people were asking me my opinion. I don't know why my opinion mattered. I'm not even American. I'm Canadian. Why does my opinion matter? Well, As somebody who has coached some of the best speakers on the planet and worked with many, many, many of them, I have opinions about presentation skills. So people ask me, who's gonna win this next election? And I told them Donald Trump is gonna win, and he didn't even have the nomination yet. And what was crazy about that is people got mad at me for making the prediction. I'm like, look, I'm not saying he should, I'm just saying he's gonna. And then the next time I was on tour in Europe, guess what? He had won. And many of the people in the audience were actually mad at me. Like, actually, like, like my predicting it on my tour is what made it happen. Like, clearly no. But people then wanted to know how I made the prediction. How did I know? Now, listen, the American electoral process is complicated, and I'm not going to break down gerrymandering of districts and how the Electoral College works. But I am going to say this. Donald Trump never used teleprompters, rarely ever used teleprompters. I'm not even sure he can read. I'm kidding, I'm kidding, I'm kidding. I'm just saying I don't think he used teleprompters hardly at all, which meant that he simply spoke what was on his mind. And a lot of people didn't like what was on his mind. But I'll tell you what happened is that he aligned in a way where people were like, well, I don't like what he says, but I believe him. I, I don't like what he says, but I, I believe him. Whereas Hillary was very often— Hillary Clinton was very often saying the thing that people wanted to hear, but she was reading it from a teleprompter and breaking connection with the audience. Now isn't that interesting? And by the way, I am not making a political statement here about who should have won or who's more honest or any kind of stuff. In fact, if you want my opinion, Neither of them should have been running and neither of them should have won. And both of them were lying. So I don't—

I'm not—

there you go. Now I've offended everybody. But the point here is that authenticity is unbelievably valuable. And if you look at the people that have won major elections around the world that have become world leaders, often it's come with great public speaking skill. And so again, I want to put to you a very relieving thing here, and that is you were a natural born public speaker. And so now Quite aside from the 2-year-old example, I'm going to really show it to you. So how many of you become a better golfer once you've had 2 or 3 drinks?

Anyone?

Anyone become a better golfer with 2 or 3 drinks? No, nobody. No, you guys are lying. You might have more fun with your golfing after your 2 drinks, but you are not a better golfer, and you're not a better tennis player, and you're definitely not a better driver. You're not really better at much at all. But you know what you are better at? And this is tough, but you are better at public speaking. You've all seen it. You've maybe experienced it. Somebody who's normally quiet, reserved, not a great storyteller, and all of a sudden you get a couple of drinks into them, and what happens? Suddenly they're sparking, they're using their physiology, they're raising their voice. And maybe even too much. Now, the problem with this is that people who use alcohol to get to that state often don't realize that after the third drink they become useless and their stories are terrible and they can't listen to anybody. And that's my opinion about the matter, but, but the initial one or two drinks loosens people up. Now think about that. That's not them drinking one or two drinks and learning a bunch of skills. That's drinking one or two drinks and the skills coming out. In other words, they were already in there. I hope you're getting me on this. They were already in there. And if they were already in there, then we can get them out. And, and that means that you don't, you don't have to look at this whole speaking, communication, and influence thing like a martial art that's going to take you 10 years to get to a black belt. Many of you could spend a few days and have a black belt immediately because you already earned it. You already have it. It just, it just a little bit got trained out of you. Uh, does anybody— you guys with me on this? Does this make sense to you? I hope so, because if you begin to understand this, then it gives you one of the most important things that I can give you, that we can give you on this summit.. And that is hope moving toward belief. Hope moving toward belief. I will tell you categorically, if you had come to me at the age of 21 or 22 years old and told me that I was gonna have a career with public speaking, I would've laughed at you. In fact, I had a girlfriend when I was 22. She was a bit older than me. I think she was 6 or 7 years older than me. And she had worked with Tony Robbins and she'd worked in Hollywood and what have you. And and we're dating, and we went to a Tony Robbins seminar once, and I ended up, you know, speaking for a small group of people, just, you know, at a meal. And at the end of it, she came up, she goes, wow, you really should be a speaker. And I'm like, are you insane, woman? Are you insane? And she's like, no, I mean, you really could. She goes, I already see it for you. I go, you see what? She goes, I see you sharing the stage with Tony Robbins. Like, whatever, lady. Like, I, I mean, I'll tell you, she was so flaky. I mean, you know, what, what could she possibly be talking— there's no chance that I could believe in that. And so what I want you to know is that you do not need to fully believe in this yet, but what you do need to do is to start with doubting your doubt. That's where we just have to start, doubting your doubt. Whatever your doubt is, we just got to start putting some doubt in there and slowly start creating some belief. And I'm going to share with you a very life-changing conversation that I had. And some of you will have heard this story. Maybe it's on YouTube or you've been to a live event and I've shared it, but it's, it's unbelievably important. I was sitting speaking with a friend of mine about wanting to get back into speaking. I had done some speaking for a while and I had taken a break. I bought a film studio. I wasn't doing any speaking and, and I wanted to start again. And I, I, I said to this friend of mine, I'm like, you know what, just, I really wanna get, I wanna get back into it, but I don't wanna start all over again with, you know, 6 people in the room and fighting to get people there and all that. Like, I just want to show up and teach. I just want to show up and teach. And so my friend said, well, I got a great idea for you. Why don't you partner with other people that have platforms? I mean, seems like a reasonable idea, right? And so this friend of mine, I was married to her at the time, she says, well, why don't we create a list? We create a list of the people you could partner with. And I'm like, that's a great idea. Let's brainstorm a list. And so I start putting the list together and I, I put some names on the list. And then she, she looks at the list and she goes, you can't, that's, that's not a, no, not to that list. No to that list, she said.

And I go, why?

Why no to that list? And she goes, cuz they're good.

Thanks. I bet.

What a pep talk. Appreciate that a great deal. Then she goes, no, no. She says, they're good. They're only good. She says, you have the potential to be outstanding. You need a bigger platform. Now, I, I have to acknowledge this is a sweet thing for her to say, and it was kind of nice, but it did start to become unsolicited coaching, frankly. And I don't know if you women know this about us men, but we don't like that. We don't like unsolicited coaching. If I'm driving the car And you tell me I have to turn right? I will find another way. Like, no, we don't want— we don't want unsolicited coaching. So she starts doing the unsolicited coaching, and I'm like— and then she goes, you know what, Eric? She goes, on that whiteboard right now, I want you to write a better name, a bigger name. And now she's like coaching me and cheering me on, and I'm just annoyed, and I'm going to find another way. And I thought, no, you know what, I'll show her. And I go up to the board. Now think about this, at 17 years old, I'm listening to Tony Robbins on cassette tapes. Half of you don't even know what a cassette tape is. And I'm listening to Tony on these cassette tapes. And so I walk up to the board and I write Tony Robbins, and I expect, I expect that she is now going to say, okay, get realistic, Eric. I mean, you know, get realistic. No, she doesn't say that. She goes, good start, add another name. And I'm like, well, fine, you know, Tony might be the most phenomenally successful speaker in the world, the most famous one, but you know who might have the biggest seminar company is Harv Eker. And I write Harv Eker on the board.. And then, and then she goes, great, write one more. And I go, this game is just annoying me. Like, I don't need this coaching. I don't want that. And I go, fine, who sold more books than anyone? I think he might have sold even more books than the church. Jack Canfield. I wrote Jack C on the board. And then she goes, well, there you go. Now that's a better list. And I'm like, this is insane. This is insane. Silly exercise, or is it? Because writing on the board told my nervous system that while I regarded it to be impossible, that it was at least a dream. And that means that it might even be 1% possible. If all I'm able to do is add 1% to your scope of possibility, if all the team that we've assembled can just add 1% to your possibility, you can totally change your life. And I'll tell you what happened. I, no kidding, get a letter in the mail and it says, hey, listen, you know, Eric, we've been keeping an eye on you. And Jack Canfield has a private mastermind called the Transformation Leadership Council. This is not a product. This is not something his clients can buy. This is a group of speakers and authors that he assembled that get together twice a year to just let their hair down. I mean, I don't have that much hair, but to let their hair down and, and, and to chill out and put their egos at the door and brainstorm and network and stuff together, and they were inviting me to become a member. I become a member. Jack becomes a dear friend to me, an amazing father figure. I end up becoming great friends with John Gray. The other members— I mean, you've seen the movie The Secret. They shot most of The Secret at one of the TLC meetings. And suddenly I'm in that room, and I'm like, what am I doing in that room? You know what I'm doing in that room? Believing. I'm starting to believe. And then And then, and then I'm, I'm, I'm, I'm in the grocery store. I'm in the IGA. Canadians, you guys know what I'm talking about, but it's in Turks and Caicos. I'm in the IGA grocery store in Turks and Caicos. And I can tell you that when you live in a place like that, you don't even see tourists anymore. You don't even see them. They come for their season and then they're gone. You don't make friends with them because that's just heartbreaking. They just leave anyway. And so there's a guy in the line in front of me, and I suddenly realized that seeing through his tourist groceries and his tourist sandals and his tourist shirt and his tourist shorts, He's, he's, he's got Taurus sunglasses, but I suddenly realized it's Harv Eker. It's Harv Eker standing there in front of me. Now I have a, I have a question to ask you. Do you guys understand that if I hadn't put his name on the board, I might not have seen him because he wasn't dressed in a way that you would recognize? Do you guys get it? That I wouldn't have seen him, but because his name was on the board, I saw him. And now here's another one. How many of you have ever seen somebody out there famous? You've seen them in the airport or in a mall or wherever, and you were like, God, I'd love to go say hi to them, but you didn't, right? Like, very often we don't go and say hi. But can you imagine— I just want you to imagine— I go home from the grocery store and I go explain to my then-wife I saw Harv.

I mean, look at that.

I wrote his name on the board and then I saw Harv in the grocery store. And she goes, well, did you speak to him? Can you imagine what would have happened if I said no?

Can you imagine?

But that would have gone very badly. And so I turned to him and I go, Harv, uh, my name is Eric Edmeades. I live here in Turks and Caicos and I just thought I'd say hello. He goes, you live here?

Yeah.

He goes, I have a house just down the beach. He had a house 5 minutes away from me. And then he invited us over for a barbecue. We were over at Harv's house having a barbecue, and no kidding, I couldn't tell anybody this at the time because it was under secrecy, but at the time he was trying to sell his company. He, he ended up selling it, but then he offered to sell it to me. He tried to recruit me as a speaker to teach his Millionaire Mind Intensive, you know, once a month for 2,000 people. Can you imagine? I wanted to go from being a speaker that had no audience to suddenly 2,000 people every single time I spoke, or maybe I could even just buy the company from him. It was outstanding. But it didn't stop there, because then one day I arrived home from Europe in Turks and Caicos, and I got a phone call. And the phone call was, hey Eric, sadly our mutual friend Chet Holmes has passed away, and he was scheduled to speak at Tony Robbins' Business Mastery program in Fiji in 11 days, and we'd really like you to do it. What? What do you mean you'd really like me to do it? Yeah, we'd like you to do it. What did Tony say about this? Someone doesn't even know who I am. No, Tony wants you. I don't go— no, Mitch, Mitch, here's what's really going on. Chad passed away. It's only 11 days away. And you can't find anybody. You've asked everybody. You've asked Gene, you've asked Scott, you've asked them all. They've all said no. You even asked that crazy dude who does the religion on the corner of the street and he said no. And after everybody said no, you're asking me and you're hoping I'm going to say yes. And then when I say yes, you're going to call Tony and spend an hour begging him to let me come and do it because you need somebody in that slot. And then Mitch goes, well, yeah, but I know I can convince him. And so, um, I said yes. And 11 days later, I flew to Fiji and I delivered a 3.5-hour presentation. Every second sentence was being translated in Chinese on stage with me. Tony Robbins stayed in the room for the entire 3.5 hours and then immediately invited me for lunch and then booked me for a year and a half of business mastery events around the world. And my speaking career went from zero to 10 million in a heartbeat. What I want you guys to know is that it starts not with your 100% belief that it's going to happen. It starts with your doubt of your doubts and a 1% belief that what's available to you is bigger than anything you can think is possible. It really is. Now, related to this, when we talk about, you know, storytelling and, and, and the natural capacity for storytelling, it really is there. So I want you to imagine for a moment two little exercises. One works like this: I want you to think of a story. I need you to tell a story, but it can't be true.

You—

I want you to imagine that you were late for an event and you have to come up with a really good story for why you were late. A really good story. It can have some truth in it, but it can't be the whole truth.

It—

you need to come up with a really good story. So now, as you think about that, I want you to tell me in the chat what you would do or what you would add to the story to make it real, to make sure that people believed you. So you're late. Now tell me What story— not— you don't have to tell me what the story is, but what would you add to the story to make it properly believable? That's what I need to know. Let's have a look here. I want to see in the, in the, in the chat what you guys are saying. You'd have to add emotion, drama, authenticity, details. That's right, internal personal dialogue. Um, humor, relatability, facts, something authentic, feeling senses activated. You'd have to add a detail like what actually happened, humor, texture. Yes, excellent. But I want you to really think about what it would really take to make it believable, because here's the kind of exercise I want you to think about. So many people, when they're telling their own stories, don't add all those ingredients. They take their own story kind of for granted and they just tell it like this. How many of you have heard somebody tell a story like this? Well, you know, we're on our way to the airport and there was a lot of traffic, and then we got to the check-in counter and the lineup was so long, and then we went up to the counter and the woman was really grumpy. Have any of you heard somebody telling a story like that? You know, they, they're they're, uh, they, they have this kind of like, um, sing-songy attitude that says, hey, you know, um, I'm not really present to the situation. And, and, but if you had to tell a story that was real, if you had to tell a story that was like believable to people, then all the ingredients you just said should be added to them. They should be added to your real story. So I want to give you a little exercise on how to do this and then kind of explain, um, what I think can really transcend the difference for you here. When I'm telling a story, what I like to do is I like to make it so unbelievably real for the audience that they're left in a sense with a memory, you know, with a, with a, with a memory as if they lived through the experience like I did. And so years and years ago, I was at an event in, in Copenhagen. And I had a very good friend of mine, actually a mutual friend of mine and Lisa's and Vishen's and so on, Janet Atwood. She's the author of The Hidden Riches and The Passion Test, and she's phenomenal, phenomenal speaker and a great author and a great friend. And she comes running up to me at this event. She goes, Eric, I'm going on stage soon and I need your help. I go, what can I do? And she goes, how do you do that thing? What thing? I don't know. I don't understand. What do you mean? What thing? She goes, that thing you do. What? How do you do that thing? And I'm like, I don't understand what thing. She goes, the thing where people just sit there at the edge of their chair and they pay attention and they don't leave. I go, oh, that thing. Well, do you really want to know? You know, because if somebody's want— it's coaching, you want to know if they really want the coaching. And I said, Well, do you really want to know? She goes, yes, I really want to know. And I said, well, I tell stories. And she goes, I tell stories. I go, well, yeah, but on stage you often helicopter your story. She goes, what do you mean? I go, well, you tell them at a very high level. You don't, you don't give us the detail. You don't get— you're reporting, you're giving the facts of the story, but you're not storytelling. And she's like, I don't understand, like, how would that work? And I go, can I tell you your story back to you? And she goes, okay. I said, I need to ask you some questions. And I asked her a few detailed questions about it cuz I, I heard the story on the stage, but it wasn't, you know, super emotional. So I wanted to dive in and she told me a few of the details. And I said, oh, when, when you ran down the stairs from the, from the building and you jumped in your car, what kind of car was it? She goes, I don't, I don't remember. She said it was the '60s, Eric. I, I don't remember. I go, no problem.

I'm gonna tell you the story anyway.

So now I told her the story like it happened to me. I go, so I was, I was in my teens and I was in that rebel stage, you know, and the hippie movement was going on. All the best music was up in Northern California. I was living in LA with my folks and I got into yet one more disagreement with my parents and I decided to take my pocket money and run away. I ran away and headed off to San Francisco and it was happening. I mean, the music scene was incredible. The party scene was amazing. It was just happening all around me. And I loved it. But of course I only had so much money. And as I started getting close to the end of the money, I started, you know, you can only surf so many couches. And then I'd be out for dinner with friends and I wouldn't know if I should order food cuz I didn't really have money to contribute to the bill. So sometimes I would say, oh no, no, I'm not hungry. I don't, I'll just have water. And then, you know what the worst thing would happen? One of the friends would just pick up the whole tab and I could have eaten. It was a really tough time. And then some of my friends rallied around and they could see I was in trouble and they got me a job.. And they, uh, they told me I didn't even have to interview. They'd already set it up. I just had to show up for the first day of training. So I, I, I jumped in my car and I drove to the address and got out, went up the stairs, got to this office, and it was kind of your typical office with cubicles. And, uh, you know, they, I introduced myself, they walked me over to my cubicle, gave me a bit of a training. It was, you know, selling some technical medical equipment or something. And I sat there and I just, it was icky. The, the vibe was icky. The, the energy was icky. The voices were icky. The wallpaper was peeling from the walls. It was like, it just, it was icky. And I just, I couldn't do it. I, I needed to, I couldn't do it. And I just jumped up and I ran down the stairs and I jumped into my car. And at that point, Janet says, red Ford Escort. What happened? Emotion is the glue that causes your memories to stay anchored, but emotion can also trigger the memories to come out. I so associated her to her own story that guess what? Her memory came back, completely changed. And if that doesn't get the point made well enough about the detail and the texture and the storytelling and the tone of voice, a couple of weeks after that, I was on a podcast and the podcast was all about storytelling. And so, uh, I started to tell the story, but at that stage I hadn't spoken to Janet and I didn't wanna use her name without her permission. So I just told the story generically. I didn't say who it was about. And I started telling the story, and I came to the end, and I go, and then I came down the stairs, and I jumped in the car, and she stopped me, and she said— and then the guy from the interview goes, red Ford Escort.

What?

How did that happen?

I don't—

my brain was very confused.

I said, what?

How, how do you, how do you know that? And he goes, well, we had Janet Atwood on the podcast about a week ago, and she told the story. And of course, what I knew from that is that she told the story really, really well because he remembered the detail. So I want you to think about storytelling as you go through the course of this summit and pick up the various skills, the body language skills that you're gonna get from Linda, the charisma that Shade is gonna share with you, the storytelling architecture you're gonna get from Prince Ea. Like, every component of what you're gonna get is gonna help you to create that experience. And I'm gonna, I'm going to give you an environment to create it in right now. When I prepare to tell a story to an audience, I develop a holodeck. I create a holographic feeling around myself about the, the, the environment, the, the setting where the story took place, and I create it around me. And then I look around and I can see it and I can feel it. And when I've got that, when I've got that feeling, then I can begin describing it to them like I'm in the room with them. I can bring them into the room. And I'll tell you where I got this idea from. Um, many years ago, I was listening to Jim Rohn, one of my favorite speakers in the history of this sort of personal development movement. Just a phenomenal giant. And in fact, I think Tony Robbins' initial biggest influence as well. And he was telling a story about building his dream house and how real he had made it. And he took some friends up to the forest where he bought this piece of land. And he was going to be, you know, he gave them a tour of the house, but he wanted it to be so real. It was Jim Rohn. I saw somebody asking about that. It was Jim Rohn. And he, so he took his friends up there and he goes, okay, here you are at the front of the house. You can see the house is here. This is the front door. And he reached forward with the doorknob and, and I'll switch to telling it like him. And he goes, I reached forward with the doorknob and I opened the door and I walked them into my house. Now you understand the house was only there in my imagination, but pretty soon the house was there in their imagination. I walked them through the front hallway. I showed them the paintings that were going to be hanging on the wall. I showed them the huge picture windows. They were really easy to see. They could see the view around them. But you know when the story, when the tour got really interesting, is when my buddy leaned down and bumped his head on the fireplace. That's how real I made it for him. I always found that really charming, but that's kind of my goal. My goal when I'm telling you a story, or when I'm sharing a story in a video, or I'm giving a— I'm just chatting with my friends, is to give them an experience. It's to, it's to leave them with a feeling like they were really there, like they could remember it. And so I want to give you one more story, and I want to use it to make a really important point so that you really, really understand the value of stories. But it's going to require a little personal honesty from you guys first. All right. So you guys, all of you, at some point you've been given the advice that you should put your own oxygen mask on before helping others. Just confirm that for me. Raise your hand. You guys have all heard this advice. Yes. On the plane. You've all heard it multiple times. Put your own oxygen mask on before helping others. And so now I have a question for you. And then— and by the way, Mothers, I want real honesty from you. Men too, but I'm just saying mothers, you'll understand in a moment. Here's the real honesty I want from you. You're on a plane and oxygen masks drop from the ceiling and you're traveling with your young children. How many of you would actually be tempted, hey, let's just quickly get the mask on to the kids first and then I'll take care of me? I want in the comments some honesty, like who might be tempted. There it is, look. Me, me, me, me. Yes, kid first. Me, me. That's kind of funny, but it's true. Me, me, me, me. Look, it's not a— this is not a handful of people. This is a big number of people. You have been on planes. You have heard them say it over and over and over again. And yet here you are admitting, screw that. I'm helping my kid. Now, 2 years ago, Kirstie and Simona, our middle daughter, about 15 years old at the time, we were on a plane. We were flying across the Atlantic Ocean. We were about an hour off the coast of Ireland. And something happened that I didn't really like. You guys, you ever get like there's a loud noise on the plane, but you go like, yeah, but I've heard that noise before.

Right?

You feel okay if you've heard the noise before, right? How do you feel about new noises? Anybody, anybody feel good about new noises on the plane? Anybody like the idea of new noises? Nobody likes new noises, I can tell you right now. And suddenly we heard a new noise, an alarm blaring. We'd never heard this before. Then the plane went into a dive straight at the planet. Oxygen masks dropped from the ceiling. Cabin crew went running through. It was frightening enough before the captain came on and made this exact announcement. We have no idea what he said because he was shouting so loudly into the microphone that it was distorted. And the plane dove like that for 6 minutes. It was terrifying. I looked around. The girls were about 4 rows behind me. I couldn't go help them. When the plane's in a dive like that, you cannot unbuckle and go. It'd be dangerous to everybody. So I'm stuck where I'm I'm— they're stuck where they are. And I just start watching people. Actually, the truth is, the first thing I did is I put my shoes on. And that was a weird thing to do. The couple beside me, they looked at me putting my shoes on. They're like, why is dude putting his shoes on? I'm like, very— this is clear to me. I'm putting my shoes on because I've seen the movie Die Hard, and if we land, shoes are going to be important. I don't want to be walking around with broken metal and glass everywhere. Like, I know it's a crazy thought to have, but I put my shoes on. But then once I got my shoes on and I got the passports in my pocket and I started looking around at what was happening in the cabin, and I saw all kinds of different reactions. I saw people that were catatonic. I saw people screaming. I saw people sobbing. I saw people sniffing. But what I really want you to hear about is the family that was sitting in the row in front of me. It was a mother and a father and 2 kids. And the father reached up and he grabbed them, the, the oxygen mask. And he immediately put it on his own face. And then he grabbed the next mask and he went to put it on his 4-year-old child's face, who had been sleeping. How do you suppose the 4-year-old reacted to having this plastic placed on his face? He tried so hard to tear it away. He tried so hard to fight it. He didn't want it anywhere near his face. The daughter was no different. Thankfully, these parents had put their own oxygen masks on first and were able to help their children, because I can tell you what would happen if they didn't. While they fought with their children to get the masks onto their children, they may have passed out and maybe even died, and then their children wouldn't have had masks either. Now I wanna ask you a new question, and I want the honest truth, every single one of you. How many of you now know that if an oxygen mask, if they deploy and they drop from the ceiling, that you will— I wanna know what percentage chance you will put your own mask on before helping your kids. What percentage chance? Look at this. 100, 100, 100, 100, 100, 100. Absolutely, definitely me, me, me. That's called transformation. We just took a group of people who admitted they might not have been doing it that way, and with the power of a very quick story, a very true story, a very emotional story, changed their behavior forever. Some of you will even have the experience that you're on a plane and you feel some turbulence, and you'll think to yourself, you remember that story Eric told? If oxygen masks drop, I'm putting mine on. And more than that, if God forbid And if you are ever in that situation and the oxygen masks drop down, you will put your mask on because your neurology has been affected by the emotional response of the story. That's what we're here to do for people. It doesn't matter if you want to be a speaker, an author, a coach, a leader, a CEO, a founder, an educator. I hope some of you want to be educators. I hope some of you wanna be politicians. I really do. Listen, there, a politician is not a bad thing. It's just some of the people that are in that role right now aren't the right people. But when you find your voice and you start being willing to share your life experience, then everything begins to shift and we can put the right people in the right places with the right power and the right influence. In fact, one of the talks that I'm gonna be doing for you guys during this summit is called Sell Without Selling. It's how to tell a story that actually moves people to a point of decision without having to persuade them. So you guys are in the right place at the right time, and you are all, every one of you, natural born storytellers. And we are gonna start to release that from you and provide you the skills to layer on top of that for real transformation. I'm so thrilled about today. I think it's gone unbelievably well. I loved Paul's session. I think Vishen was incredible. And Daniel, I mean, doesn't he just popcorn great ideas the entire time? And tomorrow is gonna be just as good or better. Thank you guys all so very much. Your attention has been wrapped, and I love the interactivity. You guys have taken the advice I offered. I wanna ask one last question before I turn you guys over to Caitlin. How many of you guys are already ready to teach some of these ideas to other people? How many of you are already ready to teach these ideas to some other people? And I wanna ask one more question. I may as well throw in another one. You remember what I said at the beginning? This event shouldn't be free. It's free to open the doors for everybody because we're all at different economic situations at different times of our lives. But forget your economic situation. In reality, I'm curious, how much is a day like today worth across 3 days? If any of you wanna put a price estimate in there, I'm curious to think, or I'm curious to know what you think. For now, I will say good night. I think I'll be connecting with some of the VIPs a little bit later, but for now, I'll say good night. I'll say thank you, and I will compel you all to show up here again tomorrow. Tomorrow is action-packed. You guys are ready for a new— like, it, it's even better. I'm sorry, Caitlin. I know I'm, I'm now actually gonna go a little— I'm gonna say one more thing. I use a system called behavioral change dynamics when I'm designing courses, when I'm designing them for Mindvalley or designing my retreats and that kind of stuff. And one of the principles is that you start off slow and you accelerate. It's called the frog in the hot water principle. The idea is that you don't give too much right away. You build upon it so that people can be more receptive to it. Now, it's really tough to do that across a 3-day event. You violated the rule a fair bit today. You got a lot of stuff today. But the rule maintains because the velocity of information and the value of the information are only gonna climb from here. So thank you guys all very much. I will see you tomorrow. Tell me in the comments if I'm gonna see you tomorrow.

Caitlin, over to you.

Thank you, Eric. That is incredible. I love watching. So just, I know there's a couple of questions. I wanna let everybody know who's a little confused. So this is the Highlight Summit. I am real. I'm with you. We are all here right now in real time together. But some of these sessions like this one you just saw was a prerecording, but Eric is going to be here live later with Vishen. So don't worry if things are coming up. If you're watching this and you have questions on some of the things he's talking about, write it in the Q&A. We can upvote those. Uh, Eric's last name is Eric Edmeades. I'm working with you guys in the chat right now. And I think one of the most amazing things about Eric is, yes, he is a teacher, but he's teaching us through what we're all learning together. And that is the power of stories. That is the power of speaking. And what he did right there, I saw in the chat, and this happened during the summit as well last weekend, is so many people were like, ah, yeah, I don't know if I'd put my oxygen mask on first. And by the end of the story, what happened? It was so detailed. It was so specific. As he said, the emotion is the glue in this. Every single person came back and said, 100%, of course I would. And this is how you can change somebody's life, change somebody's behavior, transform them with a single story. So at the beginning of this, I asked so many of you, what is it that you wanna speak and inspire? What is it that you wanna influence? How do you wanna impact? And there were some beautiful results. People said, shared in the chat how they wanna tell people that, that they can heal. Yes, you can. I've healed. Of course I'm with you. You can shout this on the rooftops. It is It's possible. But in order for somebody to believe that, because that can sound a little out there or woo woo, or what do you mean you could heal? You have to tell your story. And through that story, through that ups and downs in the emotion, this is what I'm talking about. That's what makes us human. We can feel it. We start to believe. Other people said they wanna teach people how they can manifest or heal. And you know, maybe it's not being on a big stage, but you are parents and you wanna teach your children what is possible. You can lecture them. You can say, oh, this is how you do it. Or you can tell them a story. Eric didn't tell us the importance of putting your oxygen mask on first. He took us through this story. We're at the edge of our seats. We're leaned in. And now we're changed in a way for the better. We're changed in a more positive way. Somebody made a comment that said, you might have just saved my future child, right? This is, this is the power of storytelling. And so as we move on into our next conversation, which is going to be with Vishen. He's going to go deep into this, the neuroscience behind this, that stories are what we've been telling for thousands of years. It's the story that lands. It's how you make somebody feel. It's the emotion that you leave them with that actually changes and shifts their life. And again, to reiterate this, the good news about this is we all have stories to tell. And I want you to really think about this as Vishen's talking Eric will come back, and as there's more speakers today, what is the story that you have inside of your heart? What is the story? What have you experienced, right? Your mess that you've been through. Maybe you've heard this: your mess is your message, the test is your testimony. Every single one of us has something that we've overcome, that we've gone through, that we've learned. It doesn't have to be negative, that we've experienced, that's put us in awe, that's made us believe something is possible. That Story is how you can change other people's lives. That story may be the, the reason you are here right now on this planet is to uplift others, is to be the light. There are so many people right here, right now that are looking for answers, that are looking for solutions. And you may be sitting there having it. And there's something that Eric said, I wanna reiterate that his intention is that you go from hope to belief. From hope to belief. And, you know, Eric shared a little bit here, and on the, on the summit, every single speaker talked about their insecurities. Every single speaker talked about how they were scared and how they were nervous, but they kept going. And so part of building this amazing story is having the correct framework. So Vishen's gonna come on, he's gonna teach us why this matters, why stories actually move the mind, what's the neuroscience behind it. And of course, What is the framework so that you can start building your story to change, to inspire, to influence, to speak, to impact other people's lives? So please, everybody, welcome Vishen.

Guys, it's a pleasure to be here right now. London is, is having one of its hottest weeks ever. There's a heat wave all through Europe. I'm not currently wearing any pants, and if my hair is blowing this way, it's because there are 7 fans blowing right at me. It also makes me feel like Beyoncé because my, my hair keeps blowing in the wind. But what I want to talk about for you today, as I'm overheating and sweaty and drinking water just so I don't collapse from exhaustion, because by the way, for those of you in America, weird thing about Europe, Europeans have not discovered air conditioning. It's bizarre. They don't have it. They are so— they feel so guilty about air conditioning because apparently it's bad for the ozone layer or something that they would rather die. And the heat wave here is really, really, really unpleasant. I find myself booking Uber rides just so I can experience the air conditioning of a Honda Civic. Um, but at the same time, For those of you who are, who are surviving right now, I want to share with you a simple format for telling stories, for getting attention, for making a point. And it has to do with 5 steps. And I'm gonna tell you a couple of stories, illustrate these 5 steps, and then show you how to apply this in your life. Okay. So when we started today, just before Eric got on, I told you how the founder of eBay, okay, when he was talking about eBay and why eBay was going to be the next billion-dollar startup, he didn't talk about how he was building a marketplace for people to trade collectibles. He spoke about how his wife collects PEZ dispensers, which is a tiny little like toy in America, and it dispense candy. And he wanted to find a way to help his wife with her Pez collection. And there were no websites where you could buy and buy Pez dispensers. So he decided to build a website where anyone with any weird fetish could buy and sell strange objects. And that's how eBay started. The story wasn't about building a marketplace. The story was a man who loved his wife so much he wanted to help her with her strange obsession. And he ended up by accident building a billion-dollar company. We hear these stories all the time. And these stories matter because human beings are 22 times more likely to remember a story than to remember a fact. It's really interesting, but we evolved this way. We communicate life lessons. We communicate— in the days before writing, we communicated how to survive in the world. True stories. And these stories were how we passed knowledge, how we passed wisdom, how we passed survival. So our brains pick up on these stories. Okay, imagine a caveman trying to warn another caveman not to walk out at night without a spear because he might get eaten by a saber-toothed tiger. The caveman isn't going to say, "Urk!" Og, when you go out outside this cave at night, carry spear because there's a 57% chance, statistical significance, that saber-tooth tiger eat you. Instead, he would say, Og, remember Garak, Garak big chief, Garak die, Garak stupid, Garak go out, no knife, Garak pissing in dark, saber-tooth tiger eat Garak, Garak's wife very sad, now I am dating Garak's wife. The story. The caveman communicated survival through story, not through facts. And because, you know, like writing, we've been around for about 2 million years or so. Writing has only existed maybe for like 1 or 2% of our existence. So we evolved to communicate through the language of stories. Now, how do you tell a story? Laughing at those of you who are fascinated by Garrick's wife and wondering how she's coping. See, don't you want to know? You want to know how that story ends, don't you? Okay. So I want to share with you this simple framework. I use it all the time and I use it to make points. And part of this framework, credit where it's due, I actually learned it from Eric. See, I'm a computer scientist by training. I'm an engineer. So before when I was teaching my talks, and you can Google me from pre-2016, my talks were always, okay, 7 ways to do this. 22.5 ways to optimize your productivity. And it was boom, boom. And it was good stuff. But people would forget it. The nerds loved it. Most people, I was talking way over their head. And one day Eric sits me down. Eric says, Vishen, nobody needs to learn 22.5 ways to be productive. Pick 5. But I want you to do this. Before every one of these points, tell a story. So I tried that. And it was game-changing. So now my speeches actually have less facts. You don't have to learn 22 points, you learn 5, but they stick with you longer. And that's what we're going to do today. I'm going to teach you 5 principles: the hook, the stakes, the turn, the scene, the shatter. And you're going to start to understand why stories resonate so much. Daniel Priestley, told a story about Steve Jobs. He told a story about Steve Jobs, the famous Stanford commencement address where Steve said, always listen to your heart and intuition. They somehow already know who you are to become. But why that Stanford commencement address was so beautiful was Steve started each of his points with a story. The story of going to a tiny college called Reed College and discovering calligraphy and how that later led to him creating a laptop with such beautiful fonts that the Apple became a hit with designers. The story of him sleeping in ditches in India and how he learned to do the Indian concept of prana or to listen to intuition. At the start of this session, Eric Edmides told the story of how he got to sit next to George Lucas. I've heard that story 9 times because I'm a Star Wars geek. But every time I stay and I listen because that story is told so beautifully. So how do you tell stories like Daniel Priestley, who's been on Diary of a CEO 8 times, the most, the most popular guest ever on the show. Or like Paul McKenna, who captivates you with his voice, or Eric Edmeades. 5 things, okay? Hook, stakes, turn, scene, shatter. Now, every storyteller has their own unique method. This is what I found works. Now, to remember hook, stakes, turn, scene, shatter, I'm going to give you a simple memory device. And the memory device says, "Holy shit, that's so smart." Cook steaks, turn scene, shatter. Holy shit, that's too smart. And those of you who are covering the ears of your kids right now going, Vishen Lakhiani, there might be a 17-year-old on this. All I'm going to say is it's 2026. Your kids have probably heard worse. Have you listened to modern rap songs? Okay, but if that's too insensitive for you, you can try Heroes start their stories somewhere. Again, H-S-T-S-S. Heroes start their stories somewhere. Okay, so let's start with the H, the holy, the hero. The H stands for the hook. Okay, now we establish this. Facts make people agree. Stories make people change. Okay, stories make the body experience something, and experience changes you without asking permission. So the first way you want to start your story is the hook. Now, before I go into this concept, hook, stakes, turn, scene, shatter, I actually want to tell you a story and you're going to observe how this story works. And I want you to remember, holy shit, that's so smart. Okay? Because you're going to be applying this in your storytelling. I moved to Silicon Valley in 2002, like, with really big dreams, but my timing, in a word, absolutely sucked. Within months of me getting there, the dot-com bubble exploded. And I remember it was April 2001. 14,000 people were laid off. Now, I had borrowed $30,000 from my dad. I graduated with a computer engineering degree from the University of Michigan. I was— I had invented this new type of software, and I was convinced I was going to get investors. I was going to get it out to the world. Instead, within months of being in Silicon Valley, I burned through the $30,000. I had bought a beat-up car, no brakes. I ended up crashing the car because the brakes didn't work, and I'd run out of cash. So I was renting a couch from a college student, and this was the lowest point in my life. I was practically homeless. Now, this is what happened. I was handing out my resume to like every job that I found available on Craigslist, and finally this one, this one company hires me.. And they say, we're looking for people who can sell software to lawyers. You have an engineering background. Do you understand software? I go, yeah. They go, well, can you pick up the phone and talk to lawyers? I go, sure. I don't know anything about sales, but I'll try. So I joined this company, but the economy was so bad in San Francisco at that time. The company said this, by the way, we're not going to pay you any money. We don't need to because there are so many people applying for this job. So there's no base salary. Basically, you show up, We give you the phone, we give you a chair and a desk. You bring your own computer. If you can close a sale, great. If you don't close a sale, we don't have to pay you. And if you close a sale, you know, we give you $600. So I said, how many sales do people close a month? They go, you know, if you're lucky, maybe you'll close 2 or 3. So that was barely just above the poverty line. But that was America in 2001 when the dot-com bubble burst. Now, what did I do? Okay, so let's, let's stop for a moment. I gave you the hook. I moved to Silicon Valley, dot-com bubble burst. I gave you the stakes. I was homeless. The only job I get, no base salary. I have no experience closing sales, but now I have to close the sales. So now you're wondering what happens next. Now I want to double down on the stake. Okay, so I'm going to double down on the stake. So the stake is the danger, the thing that's about to eat the hero. I want to double down on the stakes. So sometimes when I'm telling the story, I will add this. They paired me up with this Brazilian guy called Rodrigo. And Rodrigo said, hey, don't worry, I will teach you everything. You know, you'll make at least 2 or 3 sales today. You'll be able to pay your rent. It's all good. One week later, Rodrigo was fired. So I asked my boss, what happened to Rodrigo? And my boss goes, well, Rodrigo couldn't make any sales. He got evicted from his apartment. He had no place to stay. We found him camping under his desk. Basically, Rodrigo had decided that after the office closed down, rather than go out in the streets where he'd been evicted, he was sleeping under his desk in a sleeping bag. The founder showed up early one day, saw Rodrigo there half naked, kicked him out. That was it. My mentor was gone. Now I was desperate. There were no other jobs. Okay, so you see what I did there with the story of Rodrigo? I emphasized the stake. Now I go on to the turn. So the turn is this. The turn is the turning point. The turning point where there's suddenly like the sun is rising over a horizon. Something is about to shift. So at that point, I'm desperate. And I get online. And Google had just been invented. This was like the early days of Google. And nobody really knows how to use Google. Google felt like God to us. So I remember asking Google, dear Google, I need you to help me understand why my life sucks so bad. And what I could do about it. And all of a sudden, these, like, listings pop up, and one of these listings is this little mention of a seminar called Silva Ultramind, and it's in Los Angeles. And I remember Silva, you know, the Silva Method books. I'd read them when I was a kid. LA was not a very long trip away, so I decided, okay, let me go attend this seminar. In that page, it was being taught by a lady in LA. I can't remember her name. This was 2002, and the seminar said that you will learn to master your inner state. And there was a little line there on the website that said that it was especially good for salespeople because sales was such a psychological game. So I show up for the seminar and I learn many amazing things, how to go into altered states of mind, how to speak to your mind. And one of the most powerful things I learn is tapping into your intuition. And I learned that all of us have intuition. Now I go back to work on Sunday.. And I remember I, with a little bit of money I had, I took a cheap flight from LA to San Fran. I landed at SFO Airport. I got into my beat-up Honda Accord and I was driving home that day and I see a shooting star. And I have this belief that every time I see a shooting star, my, my life is about to change. And so I just felt something good was gonna happen. The next day I show up at work. Now back then we used the Yellow Pages. Okay. So the Yellow Pages are phone books. If you are over 40, you know what the Yellow Pages are. If you are under 40, please ask Grandpa. Okay. The Yellow Pages are a phone book, and my territory was San Antonio, and I had to dial every lawyer in San Antonio, A to Z, and hope that they would pick up the phone and let me pitch them on this software. Now, the thing you got to understand, okay, so now I'm, I'm, I'm going into the turn, right? The thing you got to understand is that Lawyers don't like to be disturbed in the middle of their working day. And this was a brutal job. But I had a unique ability. While everyone else was calling A to Z, I understood the power of intuition. I understood what Steve Jobs meant when he gave the Stanford commencement address and he said, always listen to your heart and intuition. They somehow already know who you are to become. Now, this is what I did. I did the Silva Method. I counted down from 10 to 1. I got into a restful alpha level of mind. I ran my finger down the Yellow Pages and I would listen to an impulse, a little feeling inside. Yes or no? Yes or no? Yes or no? And I only called the names on which I felt a yes. Overnight, I doubled my sales. Then I decided to apply a different Silva technique. I would visualize myself confident, visualize myself closing the deals, Again, I doubled my sales. My boss came to me. My boss said, Vishen, what are you doing? Like, how did you suddenly get so good? And I said, I think they call it intuition. And my boss says, nah, that's bullshit. But can you keep doing it? And so I continued. I would move my finger down the Yellow Pages and I would call only the lawyers I felt an impulse. And in 4 months, I got promoted 3 times. I was made VP of sales for that company. That is how I fell in love with meditation. I stayed at that job for 18 months. Then I decided to quit and start a little tiny website selling Silva Method CDs. The name I found for that website, mindvalley.com. And that's how I started on this journey. Okay, now notice what I did there. I did the turn. The turn was the discovery. But then I didn't stop. I painted the scene. I made the scene so visual you could feel it. I said, did you notice how I used my fingers? I moved my fingers down the Yellow Pages. Now, the beautiful thing about the turn is you can also bring in humor. So in the turn, what I did is I brought in humor such as things. I brought in humor such as concepts like My boss asked me, what are you doing? And I said, I think they call it intuition. And he said, nah, that's bullshit. Can you keep doing it? That's the scene. You can feel the scene. You can hear the scene. You are in there in the scene. The beautiful thing about the scene is this is where you can bring in emotion. This is where you can bring in humor. And then you wrap up with the shatter. And the shatter is the point. The shatter is is the awakening. And the shadow for me is this: I realized that so much of what we think life is about, so much of what we think success is about— toil, hard work, luck, pushing it, grinding— is absolute bullshit. We are all blessed with an inner power that if we can tap into, that if we can listen, we are so much more powerful than we imagine. That's what I learned from José Silva. That is what changed my life. That is what gave me the fortitude to become the number one employee in my first company and then quit, start Mindvalley, and scale that to become one of the biggest personal growth companies in the world. That's the shadow. And the shadow can end with a question to the audience. Are you listening to your intuition? Are you Choosing to go on an adventure of learning? Are you making the effort to learn new ways or are you stuck in the old paradigm? Okay, so Hook, Stakes, Turn, Scene, Shatter. So shatter means to break a paradigm. That's why we call it shatter. You're shattering a false belief. You're shattering ignorance. Okay, so now shall we break it down so you guys see bit by bit? It, how it works. Let's start with hook. So hooks are about 3 seconds. Now, if you want to go viral on Instagram, the rule is the 3-second rule. I learned this from an interview I did with Jay Shetty. People are scrolling and scrolling. The first 3 seconds of what you say has to make them stop the scroll. Okay. And so when you're creating any type of content or speech trimmed for Instagram, you want to take the most important sentence and put that in the first 3 seconds. So for me, in that entire story, I wouldn't start with, I moved to Silicon Valley and then the dot-com bubble burst. I would start with the most important sentence, the hook. Now, again, this is just for Instagram. On stage, you have a little bit more time. People are in their seat and you have a captive audience. On Instagram, you don't. So on Instagram, if I was doing this, I would actually take the most important sentence, slice that out, put that to the front, and then do the story. And what is the most important sentence? See if you can type it in your chat. What do you think that is? The most important sentence is this. My boss asked me, what are you doing? And I go, I think it's called intuition. And he said, now that's bullshit, but can you keep doing it? That's how I would start. Then, okay, so now you would, you would do that for YouTube. You would do that for Instagram. You put the most important sentence first, then you go to the full story. Okay, so you're just taking out that part, sticking it to the front. Now on stage, your hook, you have a little bit more space. So on stage, it's a little bit easier. Okay, now an interesting about the hooks on stage. There was a famous study by a guy called Tedlock, and he found that the most confident people are the ones who get blown up on social media. They make confident statements. Now, unfortunately, those statements are also frequently wrong. But the nature of social media is it amplifies confidence. We actually have a crisis right now in the world where the smartest people are not getting exposure because smart people real scientists, real engineers, real doctors never speak with absolute confidence. They never say, and this is how you end, and this is the number one supplement for ending diabetes. They would say, well, research shows this, but there's also a body of research that says this. But the people at the Institute in Japan believe that this might really be the key. Now, my view is that you got to connect this to this to this, and people go boring. But what's happening on social media is actually not good. Real scientists are being diminished and hyperconfident people who may not be right are being amplified. This is a massive issue with podcasts right now. The people who are coming on many podcasts whenever— and this is especially true in the longevity field, in the biohacking field— are often the ones that are significantly confident, but not necessarily right. The correct way is to do both. Make a bold statement and then go into clarity. So, for example, if I was making that bold statement on intuition and I had a longer speech, I would go on to talk about the science of intuition. I would say, now, I know some of you in the audience may be wondering, is intuition scientifically validated? Well, here are the studies I found. Dr. John Michalowski, University of Newark College of Engineering, did a study called Executives and Intuition. And this is what he found. University of Edinburgh did a study called the Ganzfeld Experiment. This is what they found. We don't know how it works, but we know that something is happening, right? So I bring in the studies, but you don't do that at the start. You do that deeper within your talk. So the hook is important. And if you're a real scientist, I acknowledge you. If you're a real expert, I acknowledge you. The beauty about the people who are the true expert is, you know that nothing is certain. You know that science is always updating itself. But I need you to get the right information out. So learn the hook and then clarify. Okay? Now we go on to the stakes. If you're telling your story, one of the things you have to do is build up the stakes. All movies have the stakes. You see, you remember that point when the hero is captured, when, when the villain is about to win. There are high stakes at play. The stakes are the glue that make the story hold together. The stakes are what is at risk. For me, it was becoming homeless. I lost all my money. I couldn't tell my parents that I was renting a couch. It was all of those things adding up.

Okay?

And in my story, I said I was broke in Silicon Valley. I borrowed $30,000 from my dad. I was watching it disappear. The only job I could get was cold calling lawyers in Texas, getting told off all day. I was losing my dad's money. And I was failing at the one job I had. Notice it's specific, not I was struggling. It was a number, a borrowed sum, a father, a humiliating job. I'm bringing details into the stakes. If the details can't be filmed, meaning you can't see it in your mind's eye, it isn't doing any work. So when you're talking about the stakes, you bring in the detail. Notice when I mentioned my mentor, Do you remember my mentor's name? The guy who was caught sleeping under his desk because he couldn't close a sale because it was that hard? Rodrigo from Brazil. Okay. You even— some of you will even remember where he was from. If I could do a Brazilian accent, I would even do a Brazilian accent. But the Brazilian accent is one of the cutest accents and one of the funniest accents, and I haven't learned it yet. But that— but you remember Rodrigo because that's human beings. We are really good at remembering people. Okay, now you go on to the turn. The story pivots on a moment the audience didn't expect. The turn is the discovery, the door you didn't know was there. Okay, now one simple engine drives it. Connect your beats with but and therefore, never, and then, and then this happened, and then this happened. And then this happened. It's called a turn because you're making a turn. And you can say it in following ways. You can say, and then— oh, sorry, don't say and then. Say, I wasn't expecting what was about to happen. Or something strange happened then. I discovered Google. You can say and then, but you don't say, and then this happened, and then this happened, and then I discovered Google, and then I was Googling on Google, and then I found this thing called Silva Ultramind. You got to slow down when you make the turn. The turn is really beautiful. It's elegant. It's like you're a waiter serving an incredible dish. You don't go, "Dai!" You open the dish, you put the cloth on the patron, you put the knife and the fork, you say, "Enjoy your dish." You do that. The turn is unveiled elegantly. Okay, so this is where you bring in that turn. Now, Now, the beautiful thing about the turn is this is where you can bring in humor. So when I'm talking about the turn, I often bring in humor, and I like to use a simple technique, and it starts with turn. It's called turns out, the turns out technique. So for example, if I was telling the story of my boss, okay, going, going, Intuition is bullshit, but can you keep doing it? I might say, turns out bosses in Silicon Valley in that era were very skeptical of anything that was non-science. But you know what they were not skeptical of? Money. They believed in money. And therefore, my boss came to me and said, intuition, that's bullshit, but can you keep doing it? Okay, turns out. So I I tell a story about Marie Diamond and Marie Diamond changing my life. And I tell a story about how— so I want you to see how I use humor in the turn.

Okay.

So I tell a story about meeting Marie Diamond. She's coming to speak at Mindvalley University. By the way, it's happening next month. I hope you guys are coming. Mindvalley.com/u. And I meet Marie Diamond there. We're about to get in the boat. Mindvalley University is happening in Croatia. And Marie Diamond was just mentioned by the hip-hop superstar Big Sean. You guys know Big Sean? He wrote this incredible poetic song called Ass, Ass, Ass, Ass, Ass. Okay, um, a wonderful song. But Big Sean is also a really, really, really, um, a spiritual man. And his mother learned about Marie Diamond in an interview I did with Marie and said, Big Sean, you gotta, you gotta Talk to this lady. So Marie comes to consult Big Sean, and she does this thing with him, and Big Sean shares it publicly on Jay Shetty's podcast where she helps him. He's about to release a track, and Marie Diamond, using intuition, says, don't release it, wait a few days. And he goes, but it's got to go out. And Marie says, no, wait a few days, release it. Um, I believe the date she gave was September 6th. Okay, this was maybe 2021 or something. So he convinces his publisher to really wait till September 6th. They wait a week. That week, Taylor Swift releases a song. Obviously, Taylor's song goes all the way to number 1 on Spotify. If Big Sean had released his song on the same date, he would have been buried by Taylor. But around September 6th, Taylor's song drops. He releases his song, number 1 on Spotify. So he becomes this incredible student of Marie Diamond. He's talking about Marie Diamond everywhere. And Marie Diamond is now on a boat facing me in Mindvalley U. So I go to Marie Diamond and I'm thinking, saying, you know, I want to congratulate her. I'm so proud of her. She's a Mindvalley author. Vishen Lakhiani discovered her on my masterclass. So I explain it this way, okay? Watch the turn. I say, I go up to Marie Diamond and I'm thinking, wow, wow. And I asked Marie Diamond, Marie Diamond, congratulations, like, you're blowing up. You were mentioned on Jay Shetty's podcast. We should really work together more. And in my mind, I'm thinking Marie is going to say in her beautiful Belgian-French accent, Vishen, I'm so honored you asked me to work with you. You are a genius of personal development and we will do amazing things together. We can change a billion lives. We can make many other rappers become superstars. And that's what I'm thinking. But Marie Diamond, when I say let's work together, she instead says, yes, I can. Absolutely work with you, Vishen. You have a lot of shit I can clean. And I go, what? She goes, you, you have a lot of shit in your aura I can clean. And, and, and that's the turn. So I say, Marie, what do you mean? She goes, shit. I go, I have shit? She goes, yes, you have the shit. I can clean your shit. Okay, so now I pivot the story to how I ended up working with Marie Diamond, how I go into a 2-day retreat with her in the south of France, meditate with her to clean the shit in my aura. But you see the turn, you see the humor. That's the turn. Okay, so the turn is the light coming at the end, at the, the, the, the, the light coming at the end of the tunnel. And this is where you can bring in humor. This is where you bring in a twist. This is when the movie starts getting interesting again. Okay, now we go on to the scene. The scene is where you make it so visceral, the person can feel it, they can laugh at it, they can visualize it in their mind. By the way, did you notice something when I mentioned meeting Marie Diamond? What country did I meet her in? What was the scene? On a boat in Croatia, right? Croatia on a boat. Notice I mentioned the boat. I mentioned Croatia. The scene, you want to set the scene. It makes the story a lot more visual. The mistake many writers make, the mistake many storytellers make is they don't set the scene. You gotta set the scene. Okay. So the scene is really important. Now, by the way, guys, do you know my book, The Code of the Extraordinary Mind? I wrote that book in 2016. Do you know my book became the number one book in the world on Amazon? For 5 days, it sold more than the combined works of Tolkien and J.K. Rowling. I was the number 2 author in the world because there was another Mexican author who had several books. But Hillary Rodham Clinton was number 3, J.K. Rowling was 4, Tolkien was 5, I was number 2. My book hit number 1 in the world. And you know why? Amazon Kindle counts a book as read if you get past the first 11 pages. Now, in my book, The Code of the Extraordinary Mind, what happened is every month or so Amazon had this like this service where they take X number of books and they make it free for, I guess, Amazon Prime Premium Kindle readers. And many people pick up a book, they read the book, and then they read the first few pages, they put it back. But mine, the largest number of people read past page 11.

Why?

Because in the opening of my book, I told a story about getting on stage with the Dalai Lama. And the story was about how I was so nervous getting on stage with the Dalai Lama. Before going on stage with the Dalai Lama, we were in Calgary. I went to the bar, and I took a shot of vodka. Then I took another shot of vodka. And the story is so ridiculous because here's a guy getting on stage with a spiritual teacher. He is so nervous, he's trying to drown his anxiety with vodka. But that story hooked people. The book became number one in the world. Now, you don't need a story that— that is a pretty cool story, but you can see that story could be in a movie. People want to know, what did I do? Did I embarrass myself on stage with the Dalai Lama? Did I pass out? Did I go— why didn't I take— some of you are asking, why vodka? Why not tequila? Those must be the Mexicans in the audience. But I got the number one book in the world because of that story, because you couldn't stop. Okay, now this is why you gotta paint the scene. So the scene, you bring in humor. The scene, you, you, you, you make it visceral. And you can use this in book writing, you can use this in storytelling. I was interviewing Naveen Jain for a podcast yesterday. Okay. And this is what happened. Naveen Jain was talking about how he built his company, Bio. And one of the things Naveen said is he was talking about how they're about to launch a new technology that can help detect pancreatic cancer. And he says when he explained that, most people don't care. Most people don't care about pancreatic cancer. So how does he explain it? He paints a scene. He says, my father died of pancreatic cancer. I owe so much to my father. I love my father. But when they discovered that cancer, it was stage 4. It was too late. Starting next year, my company can detect pancreatic cancer because of our new AI at stage 1. That's millions of fathers who will still get to play with their grandkids. That's millions of fathers who don't die before they are time. That's why what we do is important. Notice how we tied it to that. So the scene is something that becomes absolutely vivid. Okay, now the final part is the shatter. The shatter is the paradigm shift. It is the bullshit rule that you break. Okay, it is that old idea that is no longer necessary. The old idea for me that is no longer necessary is hard work is the means to success. The new idea is God has given us altered states. God has given us intuition. God has given us abilities that our traditional schooling doesn't teach us to use. When we tap into these abilities, like the Silva Method, we can do so much more. That story that I shared of the phone book, that story helped sell $40 million worth of Silva Method courses in 1 year. Okay, that's how powerful this idea is. So let me just change my camera. Okay, so I hope you enjoyed this technique. Eric, is my time up?

You have a little more time. If you want to, Vishen, or we can move on to Eric.

Okay, no worries. I saw Eric come on, so I, I wanted to make sure I was respecting— I was respecting, uh, time. Okay, so that's how you bring in the shadow. So let's put all of this together. Okay, the same story, walk through the 5 lenses. Hook, stakes. Okay, the hook: move to Silicon Valley, dot-com bubble burst, I didn't know it, but I was going to lose everything. The stakes: My mentor was fired. What hope did I have? I was running out of money. I was about to become homeless. The turn. Then on Google, I discovered this weird thing called Silva Ultramind. I show up for the seminar and they tell me that we all have this ability called intuition. The scene. My boss comes up to me. What the hell are you doing? How are you closing so many sales? I say, well, I think it's called psychic ability. And he goes, nah, that's bullshit. But can you keep doing it? The shatter. What I learned is that school doesn't teach us what truly matters. So much of what truly matters is an art form of the soul. Steve Jobs said, always listen to your heart and intuition. They somehow already know who we are, who you are to become. What if all of us tapped into our intuition? That story, doesn't that make you want to do the SILMA program?, right? Most of you are in Mindvalley membership, so you already have it. So, you know, there's, there's nothing we're trying to sell you, but that is how this story helped build a company doing hundreds of millions in revenue, helped take Silver Method. We revived that program from— it was basically, you know, disappearing from the world. We made it popular again, all because of the story. So imagine what a story can do for you. Okay? And again, you want— you can take a screenshot of that.. And I'll publish this on a web page and I'll email it to you guys. One thing I want to say, guys, is I just, you know, I've helped a lot of authors become, blow up on Instagram, on YouTube, from Jim Quick. I've worked with Eric Edmides. I published even Elon's mother, Maye Musk's online course. I've been in the director's chair. And I really love sharing this with those of you who love storytelling and and getting your knowledge out. And I want to dedicate a lot of my life to it. I just launched a YouTube channel, @vishenlakhiani, and I put up a really interesting video over here called Rapid Fire. Okay, the most common questions that I get on speaking, on sharing. This whole channel is completely free. It'll mean so much to me if you guys went and you just click subscribe and followed me on this new YouTube channel. @vishen. And watch this one. Okay, rapid fire. What I did here is I answered the biggest questions you guys asked me on speaking, getting on stage, becoming an authority, publishing courses, becoming a world-class expert. I'd love to have you on my channel. Thank you. And back to you, Caitlin.

Thank you so much, Vishen. It's so incredible to hear the power of a story and, and what we can do with that. That, right? Eric told us about the story on the plane and how that could literally change your behavior. Vishen tells us the story and his ability of using the phone book and using our intuition, which all this I love and is so powerful. But then he went on to use that story to sell $40 million worth of program. So it's so good to see this huge range of possibility because so many times we get limited in our thinking. We think, okay, this is what I can do. This is what's possible. I'll speak on a stage. But how many of you are thinking that you can use your story to build an entire company to sell $40 million worth of programs? Or, and maybe that's one other level, or maybe it's how can you just tell a story that changes and impacts somebody's life? Just as important. So, so many of you I know were saying, take screenshots, look at the slides, remember this. Vishen will be back on later live today to talk more about opportunities where you can go deep, where you can learn more about these, what you're learning right here, right now, and how you can do this on a weekly basis with all of the teachers that are on today and others that were a part of the summit that weren't here this today as well. So all of this is gonna be available to you. So if there's something that Vishen said and you have questions, I just wanna keep reminding you to keep those cuz he will be on live. I know some of this is prerecorded, but I want you to know that. So next up, I'm really excited because one of the one of the best ways to learn is through listening. It's through experience. It's through what we call laser coaching here at Mindvalley. And so Eric Edmeades is gonna be on and he's gonna have a live laser coaching session. So don't worry if you guys submitted a question and you weren't part of it. We learn through other people. We learn through watching people change. We have something called mirror neurons, and when we're watching it and we see something shift in somebody else, our brain recognizes that it feels that emotion and it can change as well. So sometimes the questions that you hear that are being asked, they might be yours. So this is one of the strongest times to learn, to grow, and of course, continue to change and transform into the best speaker that I know all of you are. So everybody, please welcome back Eric Edmeades for our laser coaching session.

Hello.

Hello. Hi.

Hi, uh, can you hear me? I can hear you perfectly. Yeah, uh, my question was, how do I get rid of the fear?

Because I always freeze when I'm talking to people.

Even I'm talking to you and my heart is like racing very fast.

I can't even talk to you.

So I need—

how do I do that?

Okay, well, the first thing is you're doing just And the second thing is, is that you're doing just fine because you recognize that this was a moment, like a pivotal moment where you had an opportunity to ask somebody who might have some truth for you. And there, there's a bit of a lesson built into that, that when you become, uh, impassioned enough about your mission and about what it is that you wanna accomplish, you'll be amazed at how unbelievably powerful you become to overcome things. Now, if I understand correctly, the, the business that you want to magnify is a healing business, a health-based business. Is that true? Yes.

Okay.

Yeah.

Now, I, I, I have a question for you. Um, let's imagine that you were in a public place and you saw, um, somebody having a serious health problem that you could solve, but people were crowding around that person and suffocating them, and you really needed space. How would you feel about, like, in an emergency, how would you feel about, like, asking everybody to back off to give you some space to work with the person? How would you feel? No, these days it's very— you say you keep away from everything, you don't go there. Okay, but this person desperately needs help. They're— they need your help. They, you know, like, you are in a position to help them. What do you do? I'm curious.

Uh, yeah, I will ask them to disperse and, uh, okay, maybe speak to the person.

Okay, well, the person's beyond speaking. They need emergency help. But, but now, but when I say you, you might be willing to ask them, so let's talk about that. These people are all looky-loos with their phones. They're taking selfies.

They're—

it's some social— they think of it as some social media moment, and you're trying to—

intimidating.

Yeah, it does. But the person— yeah, I'm with you. The person needs me.

Yeah.

So what, are you going to ask them nicely and softly?

I'll phone the emergency services.

I'm sorry?

Stay with that person. I'll phone the emergency services. I'll stay with that person.

Okay.

And are you gonna softly and politely ask the people to move, or are you gonna maybe give them some firmer instruction? Uh, need to give them firm instructions.

Yeah.

Okay.

Now, the reason I'm asking you all this is that what you will generally find is that the more urgent your message is the more passionate you feel about it, the less anyone can get in your way. And, and that really is a big thing. You know, it, it, it, it's a big part of the process. So now maybe most of your clients are not in an emergency, but if your, if, if, if you don't help somebody, what happens to them over the next 10 or 20 years? What happens to them over the, it, it is what happens to them over the next 10 or 20 years. Worse than the discomfort you feel about speaking?

Uh, hard to, hard to say.

Really? What kind of healing do you do for people?

Um, I'm learning karma healing, and I've done Reiki as well. So, um, and I work with—

All right, so now you've, you've helped me a lot. So here's, here's, here's the thing, because I think you're a little bit early in the journey You're, you are at that sort of like, I have some confidence or some ability to help somebody, but I, I don't feel like the urgent compulsion to do it. So that's what we wanna work on. That's, that's an area that we wanna, that we wanna, that we wanna play with. So let's back away from that for a moment.

Mm-hmm.

What's really fascinating is, as I mentioned on the very first day, is that everyone was born a natural and confident public speaker. They were, but it got trained out of them. And in different cultures, it got trained out in different ways. And sometimes it's by an overbearing parent or a badly constructed educational system, what have you. And I was telling my wife about this, that if you have one kid who does a presentation at the school and does really, really well, but then the next kid goes up and does their presentation, but they stutter and they stammer and they struggle, but they get to the end, do they get a bigger or smaller applause?

Us?

No, they get the same applause from me.

Well, they— I'll tell you what happens in the real world. They get a bigger one. And, and I've been saying this to my wife for a long time, but she kind of had an answer like you. She go, are you sure? And I'm telling you, that's how it works. So we were at the school with our kids where two of our daughters were going, and there were four kids giving a presentation. Each kid said their lines and handed the microphone on, and then one kid finished, next kid finished, And then the third one stuttered, stammered, tears in their eyes, blushing in the cheeks, got to the end, and everybody erupted with, yeah, well done. And so here's what happened. Everyone in the room learns, if I make this look a little more difficult than it really is, I will get more credit. Everyone. And we carry that lesson into our 20s, 30s, 40s, and beyond. And we don't even realize it's part of what makes it difficult for us, that somewhere along the line we learned to make the project look heavier than it really was. So I want to run you through a couple of exercises. First thing is this. Talking to me right now, you feel not very comfortable. True?

Yeah.

Okay. Now I want you to tell me, are you breathing in the upper or lower part of your chest?

Upper.

Upper. Okay. And so let's just examine that for a minute. From a health perspective, the little hairs that extract the oxygen from your breath, you don't have that many of them in the top compared to in the bottom. So when we're afraid, when we're nervous or afraid, we tend to take a sharp inward breath and go, and then we breathe really softly in the top of our lungs. This is in order to be quiet. Quiet because, you know, there could be a threat. So we want to breathe quietly. It's prey breathing or fear breathing. And the trouble is, is that once we become afraid, we start to breathe like that, and then we start like running out of oxygen and creating more cortisol, which makes us feel even more afraid. And then that makes us breathe even more quietly. So I want you to try one little exercise with me, but first I have to just check in with you. Like, if, if, if like, um, 100 is debilitating nervousness and fear and stomach feels terrible, and 0 is total calm. Where are you on that scale right now? You asked from 100. Uh, 100 is total fear, 0 total calm.

So I'm at 70.

Okay, you're at 70. So now what I want you to do is something that in WildFit we call 5x5 breathing. Some of you will know it from box breathing, but I want you to do something. We're going to breathe in for a count of 5, we're going to hold for a count of 5, then we're going to release for a count of 5, and then we're just going to do it one more time. That's all we're going to do just for now. You ready? I'm going to do it with you. Okay, here we go. And by the way, everybody, everybody, in fact everybody, I want you to write down what your number is right now for stress. You're probably not under a lot of stress, but just how are you feeling right now in terms of your stress stress, anxiety, like in your body? Just how do you feel it? Write it in the comments. And then here we go, we're going to do this exercise together, and then I want you to notice if it changes, if it changes for you. So here we go. Are you ready? Okay, we're gonna breathe in for 5, hold for 5, release for 5. Here we go. And we can do it again, one more time. I forgot to hold it at the top, but it's okay. Now, where's the number now? Aim, still the same, absolutely the same, same. Okay, so now in your chair relaxing, and I want you to notice something about your eyes right now. Because we're on camera, it's a bit strange, you're probably looking at the screen and not really noticing anything else around you. Is that fair to say? Okay.

Yep.

All right, now what I want you to do is, while breathing quite deeply, I want you to soften your eyes so that you can still see me, but I'm a little bit more fuzzy. And I want you to notice the surroundings, not looking at them. Your eyes stay on me, but softly. They stay on me, but softly. And then you begin to notice the space around you. You begin to notice even like the walls to the side of you. And as you breathe and continue to feel this way, you even begin to notice the windows behind you, the curtains behind you. You're able to feel 360 degrees around you and you continue to breathe. And I wanna know if you feel a little bit more relaxed now than you did, say, 10 minutes ago.

Yeah, that too.

Okay, now hold that energy. Hold that energy. And while you're holding that energy, I want you to imagine that I am someone in need of exactly the kind of healing that you do, and you know that I need it. You've recently had great training on it. You can see and you hear from what I'm saying that I need what you've, what you've got.

Okay.

And holding this space, I want you to imagine my future without your help. And then I want you to imagine my future with your help. And then I want you to describe how you feel about talking to me about your service, talking to me about helping me. With those two images.

I think I'll help you immediately.

It's changing, isn't it?

Yes.

And so now what I'd like you to do is I'd like— I'm going to tell you some things. You see, I got a little trouble in my— I really do have a little trouble in my shoulder. I've been playing a little too much paddle and, and, and a little stiffness And also, I think that with the light here, I haven't been sleeping very well. So I'd like you to tell me, if we were going to work together, what would that be like? A little bit. Can you give me a sense of what it would be like for me to work with you? Uh, I've lost for words. Okay, there you go. That's exactly what I was hoping for. So again, let's go through the steps. I want you to breathe. I want you to expand your focus so that you can feel your whole room. You're pushing your energy into the whole room. You can feel the sides, you can feel the windows behind you, the trees even. You can even feel the trees outside behind you. You can feel them all. Your eyes are soft and you're imagining my two futures: the one where I don't work with you and the one where I do work with you. Holding that energy, tell me what working with you would be like. What would it involve? What might it do for me?

Blank.

Totally blank.

Okay, show me where. And by the way, I want to just say to everybody, one of the challenges is I want you all to imagine doing this with a few thousand people watching you. And I also want you to imagine doing this because this is a new field for her, right? So we're overcoming a couple of different issues here. But so I want you to back up for a moment. To only think about one thing: the pain that I might remain in if you stay quiet next week, next month, the next year or two. Maybe I, I soon I can't even lift my own children because of the pain that I'm in.

It's me.

Tell me what we might do about it.

Can't speak.

If you knew, if you knew what we might do about it, what might that be? I will give you the treatment.

I'll give you, I'll give you healing.

And what kind of treatments do you think would be effective for me, do you think, just based on your training so far?

I will ask you a couple of questions, right, regarding how long you had this.

Yeah. And, uh, can you do me a favor? Actually ask me. Like, I'm, I'm, I'm like, I'm like, I'm really actually curious. I'm a client. Ask me.

I am.

I've gone blank.

Yes, you're going to— you're just fine. Ask me the questions. Just start with one. What But if you were going to ask me a question, what would the first one be?

Where is the pain?

Okay, let's start with the pain. Right. Start with the first one. Ask me that question again. Make sure you're breathing. Keep your awareness out and ask me the first question. Where is the pain? It's in the upper back part of my shoulder, in this part. And it doesn't— it's not when I move. It's when I don't move.

And you don't move.

Okay. How long you had this?

You know, maybe about a month.

About a month. So did you, uh, did you have an injury?

No, but I've been, I've been working out really heavily. I've been, and I've been playing a racket sport, so I'm probably pushing a little harder than I should.

Okay, maybe you just did Or it's a muscle, maybe. But have you tried anything on it? You tried anything?

I've just a little bit of heat.

Nothing?

Yeah, just so far I've only tried some hot and cold. What would you suggest? Deep heat massage. That's a great idea.

Try that for a few days.

If it doesn't work, you guys in the chat, she can't know what we just did. She won't be able to see what we just did. But in the chat, chat. Do you guys see something? What— tell me in the chat what you see, uh, because I want you to remember that there are moments in this where she couldn't think of the next thing to say, and all of a sudden she's in a competent way interviewing me for symptomology in front of a few thousand people and doing it looking pretty damn comfortable. Now here's the trouble, here's the big problem. You remember that I said before, don't tell the audience that you're nervous because then you won't believe the things they tell you. The trouble is, because we walked in here with her telling us, I feel nervous and uncomfortable, she thinks this was a fluke. She thinks this was an accident. She thinks that it would never be able to happen again. And she thinks the stuff you guys are writing in the comments is bullshit. That's what she thinks. But listen, I want you to know that what you did here is simply the first step. And if you run that step the next time, you run that step with a, with a relative who's having a problem, you just A little confidence creates a little action. A little action creates some result, and the result increases confidence, which then leads to a little bit more action, which then leads to more results. And what— and that's, that's confidence acceleration right there. You made a major step with it today. Do you see it?

Yeah. Yeah.

You guys see that? She sees it, but a little reluctantly. Do you see it in the chat? Chat. Do you guys see it? I want you to go and read the chat. But, but actually, I'm gonna, I'm gonna, I'm gonna, I'm gonna do one more thing and then I'll move to the next one. I'm just going to say this, guys. From this point on, stop writing in the chat. And, and then I want somebody to write truth. Just somebody write truth. Just two people, just write truth. I want you all make me a commitment now. I want you to write about what you saw here in her energy, but no, no platitudes, no flattery. No extra benefit because you know she was nervous. Your absolute truth about what you saw when she was questioning me, when she finally decided to question me. Just your truth, no platitudes. Platitudes will not help her. And for you, what I want you to do is go back and read those comments. Those are the truth. Thank you so much. What a pleasure and an honor to work with you. I appreciate your openness.

Thank you so much, Eric. Uh, that was so amazing, and I love watching in the chat so many— I mean, This is the beauty of laser coaching. This is the beauty of having access to people like Eric, to people like Vishen Lakhiani and, and Dr. Shadeh and Prince Ea. You're able to have this one-on-one experience where you can change in real time. And this is so beautiful. And to watch her and to watch you guys watching her with me and to see her go from, from, you know, nervous to absolutely— somebody said she sounds like a pro. She is in her power. And that is exactly what we experience. And that is exactly what you expect to experience as part of the Mastery Program. And so now I want to invite to you to talk about this amazing opportunity to kind of bring all the things we've learned together and to help you continue to grow and expand your own ability to speak and to influence. Please, everybody, welcome real in real life right now. Vishen is joining us.

Ah, welcome Vishen.

Thank you, Caitlin. I love the fake enthusiasm. You are such a great—

I'm excited because you're real and they don't know if it's a recording or not.

Yeah, well, one of the things I love about my job is that I'm friends with everyone I work with. Eric, Caitlin, and it's always so nice to see everyone show up on these masterclasses. So this is the real me. And earlier what you were watching was a recording. You can see I'm in a different location, but it's so good to be with all of you guys over here. Hello, Deb Driver, Wendy Montero, Christine, Ruth. Ruth, Keith, Erica, Suzette. I'm real and I can read your names. So what we want to do right now is I want to give you an idea of how our Speaking and Influence Mastery program runs at Mindvalley. Mindvalley, in addition to our app, which is very popular, Mindvalley has an academy, and our academy focuses on traditional-style education, such as the type of education happens in institutions all around the world. A real teacher at the highest level sitting down with students live. The classes are recorded for people who can't show up live, but it's happening in real time. And we're very proud of our Academy, and our Academy has been growing really well. Now, we have many programs on our Academy, but what's fascinating is that the highest rated program in the entire Mindvalley Academy Vishen Lakhiani is Speaking Mastery. And many of you might want to sign up for this program because it kicks off shortly. So first, thank you for showing up for the highlights of this summit. And I want you to just answer these questions internally, okay? So you understand if this program might be a step you want to take, take towards. The first is, have you ever struggled to share your message even when you knew it could make an impact? Back? Number 2, do you feel like your voice should be seen on a much bigger stage? 3, would it serve you to be able to speak with unshakable calm and confidence in any room, not just on stage, but in a boardroom, on a date, when you are in a negotiation? Are you ready to influence with integrity without ever sounding salesy or manipulative? You see, if you answered yes to any of those questions, if you answered yes to all of 4 of those questions, this might be something that could make a profound impact on your life because Your impact is capped by your ability to make people feel your ideas. And that's a skill you can learn. It's not a gift you were born with. Many people fail to realize this, but the truth of the world is that the most qualified person in the room is rarely the highest paid. It's not. It's the one who has most mastered As Vishen Lakhiani said, communication. So let me be honest with you. I did not build Mindvalley because I had money. I didn't build it because I had connections. I built it because I had learned to articulate a story. I shared that founder story with you. I expanded it when I learned to get on stage and speak. In fact, that speaking ability was so powerful that in 2008, 2008, I started doing online storytelling. I created a concept called a masterclass. Today, you hear about this word masterclass as a form of online teaching. I invented that in 2008. Back then, it was called telesummits. So I took a telesummit, which was a traditional webinar. And what I did was I inserted a 30 to 40-minute story with lessons inside So it wasn't a presentation on a product. People knew there would be a product presentation at the end, but it was a 40-minute story. And the story would have a meaning, it would have a lesson. And these stories, this masterclass between 2008 and 2027, guys, this went on to do between $400 million and $500 million. That's happened $1 billion in sales of online courses. Lifebook, Be Extraordinary, all of these names blew up because of the MasterClass. Jose Silva's work went on to do $40 million, not in a decade, in one year. And it still does close to $30, $35 million in a given year. That's how powerful being able to communicate can be.. It's not just speaking on stage. It's being able to express your ideas so that you can change the world. So this is why it's so— I'm so excited to invite you guys to, if you feel called, join us, Speaking and Influence Mastery. So Speaking and Influence Mastery is a program where you learn from 4 amazing trainers. It is primarily led by Eric Hidmetes because Eric Vishen Lakhiani is one of the highest-rated teachers on all of Mindvalley. He knows how to transform lives. But you also learn a variety of different aspects of communication from Shadi Zarai, Paul McKenna, Linda Clements, Prince Ea, Daniel Priestley, myself, and Lisa Nichols. It's about unleashing your voice and making you a powerful speaker. It's about getting into the top 0.1% of people who are truly magnetic on stage. So this is, by the way, not about just being a sales speaker. I wanna stress that. It's about being able to communicate on a sales call, in a webinar, on camera, in a boardroom, on social media, and one-to-one. That's why we bring in not just Eric, but so, so many incredible teachers.. On social media, you learn from Prince EA, whose videos have gotten billions of views. On webinars, you learn from me. I've sold $400 to $500 million. I've actually lost count at this point in terms of online courses from the concept of the masterclass. On camera and on one-to-one, you learn from Linda Clements, a body language expert who actually teaches people how to be not just more confident face-to-face, but more magnetic, more charismatic. In terms of boardrooms, sales calls, you learn from a variety of different teachers. A lot of this is your mindset, your confidence. Lisa Nichols steps in, Paul McKenna comes in with his hypnotherapy. All of this combined makes you a remarkable speaker. So if you've spent years getting good at what you do, maybe it's a product, maybe it's a software, maybe it's a coaching modality, but you're still the best-kept secret in the room? It's about how you're communicating. So look around, okay? The person, the people around you isn't a nervous beginner. The person who's your competitor, who's getting the clients that you might be client getting, may not be better than you. They may simply have a better way of communication, of getting the word out. Now, before we go further, there are 3 secrets about this program that I really wanna stress. The first is this isn't a public speaking class. You learn to step out of whatever mindset block is holding you from being visible. We call this visibility wounds, and we teach you how to step out of it. That's why this program involves hypnotherapy, because many of these wounds are deeply embedded in your subconscious. And because our commitment is always to bring in the best, we brought in the best hypnotherapist, Mr. Paul McKenna. Number 2, you don't need confidence to get on stage. Confidence is the output, not the entry fee. You can step in shy, unsure. We build up that confidence. I know this because I enrolled my son in this program. Last year, my son turned 18 in September. 5 weeks later, I flew with him to Florida to take this program face-to-face with Eric and Milly over a week. And I knew that I wanted to give my son that gift before he went to university because I knew that communication was gonna make the difference between who he becomes in the world, was gonna be his biggest edge. But he was nervous. He was a kid. He got on that stage with so much confidence because you don't need confidence to start. Confidence is the output.

Good.

Now, third, if you're wondering about the crowd, about AI, about you not having enough time, about the market being saturated, all of that makes this more urgent, not less. Daniel Priestley shared some advice with me. He said, As we go into 2027, the most important skill for any founder is not just building a business. It's being the face and voice of their business. Humans are gravitating towards founder-led marketing. Now, you don't have to own a company. You can be a business of one. You can be a coach. You can be a marketing consultant. You are still a founder. If you have a product, you're a founder of that product. Founder-led marketing is the authenticity and the ability to communicate. And when you can master that, Marketing becomes so much easier. So this isn't a skill you add, it's a person you become. And to understand that, look at this case study. Okay? This is Patrick. He was a two-time valedictorian. And for those of you who are outside the US, valedictorian is the top student in class. They are invited to give the graduation speech. But Patrick couldn't give his speech because of a stutter for 17 years. The very thing he needed most abandoned him, his voice. He became invisible. He took this program and he's now publishing a book he's been sitting on since 2008. His words for this program, invisible to unmess-withable. And this is just one story. There are many others. Fatime Heggi from Brussels went from idea to oratory. She presented the book at the European Parliament. Catherine from the USA went from idea to international bestseller and led 22 women to bestsellers too. Jenny from Canada went from unseen to invited to Africa to lead a 6-hour masterclass. Gwen went from unseen to invited to address Fortune 500 leaders about AI. Simone from Zurich went from unseen to interviewed on stage in LA in front of 1,400 entrepreneurs. Andrea went from stuck to delivering a 10-minute presentation that shifted her company's entire culture. This program changes lives because communication ability changes lives. Now, this is a, this is a video from a guy called Gautam who took this program in 2018. And watch what happens to him.

My name is Gautam Khitrapal, and I want to share my experience of Speaking Academy with Eric Edmeades because it absolutely changed my life. You know, a couple of months after that training, I got invited to speak on TEDx, and that talk got over 5 million views, put my career single-handedly on the map. I ended up starting my dream, uh, passion company around transformational festivals in India, and that company, just from speaking events alone, generates over $250 $250,000 every year. I don't know if you get the context, but for someone who grew up in a middle-class family in India, to get to that state wasn't even— that dream was not even available to me before I learned from Eric. And I've been fortunate to be, you know, connecting with some of my greatest role models in the context of speaking just because of the skills that I learned from Eric. For example, I shared the story about the—

so listen to Gotham's story, right? Gautham was a manager in my company. Eric was doing this program in 2018. Back then, it was a live program. It was a live version of it. And I was helping Eric organize it. So he said, you know, we have some extra seats. I'd love to gift your team because Eric's a really good, generous man. So I put Gautham in the program. Gautham, who was just a middle manager in my company from India, got so good. He gave a talk on transforming education. It got 5 million views. That got him invited to speak around the world. And then he used that to start his own company called Life Plug-In Summit. Many of you in India might have attended it. We at Mindvalley, we supported him. Many of our teachers went to speak on his stage because, you know, we support our community. Life Plug-In Summit became a big deal in India. Gautam was mentioning there that as someone in India, he now was making a quarter million a year. Think about that because he was able to come on the stage. He built his dream business inspiring people, motivating people. But what started it was he set foot in this program. So what do you learn? Let me show you. Okay. The first thing you learn is, and I'm going to invite Eric here to share this with me. Eric, feel free to jump in anytime. We'll go, we'll go really quick. The first one is speaking without will, will speaking about with unwavering confidence in any room, on any stage, or in front of the camera. Second, delivering talks that move hearts, shift minds, and open doors. Eric, anything to add?

I really, I wanna say this, that, you know, people have certain skills, they have ideas they've identified, and you put it very well. If you're still the best kept secret because you haven't locked those two skills down, you haven't approached those two skills, you are literally hiding out. You know, if, if I was a multibillionaire and I had a choice between going around and giving people $1 million or giving them their ability to do those things, to speak in front of an audience effectively, to project themselves well, to share their ideas properly with the world, to stand in front of a camera, and I'd give them that skill all day long, way more, and I'd be much happier to do it. I, I really wanna say there's very I, I don't think there is anything that will accelerate your capacity for attracting opportunities and magnifying opportunities than being able to do those things as Vishen just said.

Yeah. It's, it's truly powerful. Now let's go on to a couple of other benefits. You get to silence the fear, the self-doubt, the imposter syndrome at its root. Imposter syndrome is a real deal. In surveys, 54% of women experience it, 25% of men. Part of this program is we actually bring in Shade Zarai. She is one of the world's leading experts in overcoming imposter syndrome. And we work with you to take that away as well. So again, you don't just learn to communicate, you learn to remove every wounding within you that's preventing you from expressing yourself. This program is transformative. Number 4, you learn to influence with integrity without pressure or manipulation. Eric?

I, I wanna touch on both of those things because they're so very important. You know, imposter syndrome is, it's a big buzzword these days. If we can put a label on something and call it a dysfunction, then we will. I wanna remind you guys all that if you had no imposter syndrome at all, you would probably make promises you couldn't keep. You, you would probably overstate your skills. The challenge is is that most of us are taking what is designed to protect us, and we're being— we're letting it hold us back. And so what you're going to get over this 4-month period is to navigate how to use imposter syndrome the way it was meant to be used, to get you to step into your greatness. The Marianne Williamson quote: our deepest fear is not that we are inadequate, it's that we are powerful beyond measure. And that's what happens, is that the imposter syndrome governs us too much. And so that's going to be a big part of and that relates directly to being able to create a sense of influence and attraction in the world. People buy from people that they like. They buy from people that they, that they feel has given them a great deal of value. I want you to think about this. If you have a meeting with somebody and the possible outcome of that meeting, whether it's 1 person, 10 people, 1,000 people, the possible outcome of that meeting is that they would make an investment with you, an investment of time. They'd vote for you. They'd invest with you. They'd buy from you, whatever that investment is. Let's imagine the investment you want to— you want them to make is, say, $5,000, $6,000, $10,000. How much easier do you think it's going to be for them to do that if you gave them concisely and succinctly and powerfully that much value in the first conversation? Because that, that's what we're really talking about, is that when you give a presentation, when you, when you communicate really effectively, you create value for people And if you create more value each time they hear you, they— you don't have to convince them anymore. They are attracted.

Yeah. Okay. So now we go on to number 5. You transform your story into a magnetic brand asset. You got training on that today. And number 6, you monetize your message and grow your business with your voice. This is often called founder marketing, and it's an extremely powerful skill. Next, you learn to command attention with a lead stage and camera presence. And you also learn to navigate high-stakes conversations, negotiations, sensitive conversations related to hiring, HR, etc., with clarity and composure. Eric, anything you'd like to add?

I, I definitely want to— every one of us has a speech engine. That is to say that we have a part of our brain it governs the words that are gonna come out of us. And the amount of trust you have in your speech engine will have a great deal to do with how comfortable you feel communicating. So if you don't trust your speech engine, then it'll be hard for you to find your words. Then you'll try to memorize scripts and you will break authentic connection with the, with the audience or with the person that you're communicating with or with the people that are watching on video. What I want you to think about, for those of you who, you know, can still remember what it was like when you couldn't quite ride the bike,? Or even better example, for those of you who learned to drive a manual transmission car, do you remember what it was like? Like, you had to think, right? Like, clutch in. Okay, brake. Okay, first gear. Okay, ease off the gas and then back to the clutch. And you had to think about each step of that, which means you didn't totally trust your ability to shift gears. But there came a point where you suddenly were able to trust it, and you're driving along and you don't even think about what gear you're in. You feel the vibration of the car, you shift to the gear. There are many skills that are like this. There's a clunky stage and then there's the smooth stage. When you get your speech engine to the smooth stage, everything changes because you trust your mind to come up with what needs to be come up with in that moment. And I'll tell you why this is so very important. Anything short of that is an inauthentic communication. If you are editing, if you are censoring, if you are halting about the way you communicate, if you're anything other than you when you communicate, then that breaks authentic connection with the audience.

Experience.

When they see you expressing yourself smoothly, when they see you expressing yourself from your heart, when they can see that the words are yours, then they feel that sense of connection to you.

You—

they, they have attraction and they have trust, and you, you move through a beautiful scale of intimacy. It works like this. Initially, people might be interested, maybe a little bit curious. If you, if you manage to get them at that point because you've delivered to them authentically You'll move to a point where they feel that you might be credible. Yeah, that person might be credible. I'd like to follow them. I'd like to read their Substack. They're credible. But if they then deliver to you even more content of real value that, that has an impact on you, let's say for example, they're a relationship expert and they share this one principle with you, and then you're having a conversation with your wife or your husband and that voice pops in and you change your angle and the fight never happened. You're like, oh, that person isn't just credible. They have authority. And that, that means that you will become much more prepared to actually follow their advice. Now, I want you to imagine how powerful your business life is, your political life is, your social life is when you've moved your audience to the point where you have authority. Nothing will do that more than authentic communication.

Okay?

And then we go on to designing a personal brand that gets you invited, booked, and remembered. Your communication becomes your brand. Your voice becomes that brand and then accelerating your growth in a high-level community of changemakers. What this means is we bring all our students together and our students get into a community. You're gonna learn about that in a moment where they help support and accelerate each other's growth. You share your ideas, you share videos, you rally around each other's, um, speech, speech videos. Now, how the program works. Okay, so the first part is this program. For those of you who are interested in academic metrics, the NPS score is 82. What does that mean? NPS is Net Promoter Score. It means that this product is so recommended. 82 is comparable to the iPhone when it was released in 2008. When the iPhone was released, it was a phenomenon. People told their friends about the iPhone. We have a similar NPS score thanks to the way Eric constructed the program. Attendee sticky rate is a whopping 70%. This means if you're thinking, you know, I always start programs that I don't finish, that's true for many programs. Eric knows how to get you hooked. Okay, 70% of people go all the way till the end. Now, the program is called Speaking and Influence Mastery. It's a 4-month transformational journey with 2 sessions per week for 19 weeks. It's 38 live sessions with global mentors. And it's 3 hours a week, flexible. Flexible meaning, look, if you absolutely cannot show up live, which we recommend, but if you cannot do that, recordings are available. And the recordings are available easily on our app. And there's also an online portal for all our students to connect. And you learn from the best. I wanna stress this. There are speaking programs out there, but in these speaking programs you learn from facilitators. Here you learn from the original masters. You don't learn from Daniel Priestley's second in command. You don't learn from Lisa Nichols' facilitator. You don't learn from one of the people that I've trained in my company. You learn from us. You don't learn from any of Paul McKenna's 1,000 certified hypnotherapists. You learn from him So there are many programs out there, but the main teacher, the main expert doesn't teach it. They hire people to do it. This program happens once a year because you learn from the main experts. Every single person here is world class. Linda Clements last year won best speaker on stage at Mindvalley. World class. And that's out of 200-something speakers. Okay, now it's 38 live trainings over 19 weeks, 3 hours a week, and it only happens once a year. The reason for that is with this caliber of speakers, coordination is the hardest part. These people are insanely busy. Now, the program goes through 5 parts of the journey. Be heard, which is dissolving the fear, finding the voice that's holding you back, the power of story, where you share a message people remember and repeat. Magnetic delivery and presence influence then monetization. I'd like to invite Eric to go in detail on these sections. Eric, let's begin with be heard.

Being heard is, I would have to argue, a fundamental human right. And we see a lot of people talking about freedom of speech and how they don't want the social media platform to govern their freedom of speech. They don't want the government to control their speech. Freedom of speech. But what's really funny is the biggest thing that's holding back people's freedom of speech is themselves. They're, they're not being heard because they haven't developed the, the skills or the experience or their confidence to actually express what they really want to express in the world. Being heard is a matter of learning how to take your perspectives and your ideas and deliver them in a way that is valuable to other people, that is attractive to other people. Being heard isn't about forcing your voice onto other people. It's not about showing up at a protest with a loudspeaker and making people listen to you. Being heard is about cultivating a personal brand and a set of skills that make people want you to speak. I'll give you a great personal example. I, I've been working lately on my story bank and my story journal, and I've been having AI listen to a bunch of my courses and meetings. So far it's found 402 stories that I tell in all my programs. One of the things that comes up sometimes is people go, well, wait a minute now. I mean, do you tell the same stories twice? You know what's really interesting? When you're sitting with a group of friends and one friend says to you, tell them the one about this. In other words, people hear you communicate and they ask you to share the same message again. Being heard is not something that you push out into the world. It's something that the world pulls out of you when you've created the attraction. When you've created the personal brand, when you've developed the skills, and that's exactly what we're gonna help you to do.

Next, you learn to articulate the story. Eric?

Here's, I mean, this, this is the thing. I, I, I'm gonna push back on one thing that we, that we sometimes, you know, say, express in different ways. Like, is this a skill that you're born with or is it one you have to develop? And I'm gonna say that it's a little bit of both. What I mean is, you— and I'm talking to you personally right now— you were born a natural communicator and a natural storyteller. You were, you know, if you, you came home from school when you were, you know, preschool, maybe when you were 4 years old and something happened that day, believe me, you, you talked about it. You, you, you, you put color into it and what have you. The challenge is that most of us grew up with, you know, let's say at least one overbearing parent or a couple of unconscious teachers or what value. And they, they, they kind of trained it out of us. And in training it out of us, we didn't develop the skills any further. What we're going to do is a two-part process. The one is releasing that from inside you again, and then cultivating the skills on top of it, so that when you start telling a story, people pay attention. They, they just want to. They're drawn in. And I'm going to give you a clue about this. This is an exercise that we will do during the program, but One of the exercises we like to do is to get people to tell somebody else's story, but they gotta convince the audience that it's their own. This is such powerful exercise because here's what's going on. If I right now, let's say, you know, Vishen and I went into a little breakout room and I go, Vishen, you gotta tell me a story of yours, and then I'm gonna go tell everybody and I'm gonna convince them it's my story. Guess what? There'd be a series of storytelling techniques that I would employ in order to convince you that it was my my story? And you already know what some of them would be. There'd be— I'd add details, I'd add emotion, I'd add what I was thinking about, I'd create the environment around me. What did I learn? How did I evolve? What's really interesting is people are more willing to do that with somebody else's story than they are with their own. And so that's a big part of what we're going to break through, is getting you to a place of both comfort and confidence with epic storytelling so that people are at the edge of their chair waiting for the resolution. It's super powerful.

Next, delivery.

Well, you know, the, the, the art form involved in delivery is a very strange relationship between authentically showing up as who you are and then understanding the stagecraft. And, and so I want to, I want to touch on both of those things briefly because we're gonna, we're gonna do this deeply in the program. But the first thing is, is that if you go up on stage and you are trying to be somebody, you are pretending to be somebody, you are not being yourself, you will break connection with the audience. Humans have a fundamental instinct that is to be attracted toward authenticity. You would rather spend time, as I often say, with an authentic enemy than an inauthentic friend. An inauthentic friend is dangerous. And so If you walk up on stage and you're acting, you're pretending, you're, you're, you're, you're, you're just, you're not real. No matter how good an actor you are, there's gonna be a percentage of the audience that can see through that and break it. So that's the first thing about delivery is really getting you to a place that you're comfortable. 'Cause most people don't go up on stage acting because they're trying to deceive anybody. They're doing it because they're uncomfortable. So we gotta get you to be comfortable to be yourself, right? Then the next level comes down to, the delivery. Now, I've already talked about the storytelling component of this, but now let's talk about facial expressions, body language, and stage use. And as we've done, you know, as we did last year, we've done again now, we've assembled the most phenomenal cast of characters, the most phenomenal, uh, faculty. Linda Clements is trusted by the FBI to talk about body posture and what it actually communicates to an audience. You guys are gonna really understand delivery on a level that really nobody does. Yeah, I, I'm so excited for you.

Okay, and then we go on to, to influence, and we'll, we'll, we'll make this tighter so we can go faster. Influence and scale. Eric?

Well, this kind of puts everything we've said together, and we can keep it a little tighter because influence really ultimately comes down to a couple of things. It comes down to authenticity because that's the basis of trust. Then it comes down to keeping that trust by delivering more value at each exchange than, than you did in the last one. So it's like you've got their attention now through effective storytelling, through great delivery, you get to a place where you create attraction and you create authority. And as I said before, once you move to authority, things change. And I, I, I'm gonna say this very briefly. I have often used an example of me switching to barefoot running shoes because I went hunting with the Hadza Bushmen in Africa once. And when I ran with them, my knee my knee didn't hurt, so I came home and started barefoot running. I simply tell that story, and you know what people do? And this has happened, I've told it on stages around the world. People write to me on Instagram and they ask me which brand of shoes to buy. I should not have any authority in that conversation. I am not a manufacturer, salesperson, marketing person. I'm not an investor. But that story is so compelling that people call me and ask me for advice. And by the way, I now do give them advice. I tell them, you got to go get Peluva. It happens to be Mark Sisson's company, and I think it's fantastic. But then they do, even though I'm not the expert. Real influence comes from that authenticity, value delivery, and building up that, that, that authority. And then once you have authority, it's not that you have to convince them to do something. They're asking you your opinion about what to do. By the way, many of you are already in the Mastery Program. You've done that because Vishen has done phenomenal done a phenomenal job of building authority. He has for years gone out and found the very best people in their respective fields. He's learned from them, applied it in his life, built a phenomenal business, and then come back and said, now you guys can learn from my coach. And so he's built this incredible credibility and authority. So for many of you, it's not even about— it's about— it's about, hey, if Vishen says this is the person to learn from, this is the person I'm going to learn from. That's what we need to do for you. That's what we're going to do for Amazing.

Thank you, guys. Okay, now here's what happens in the 3 hours a week. 2 live sessions. Okay, they happen Tuesday and Thursday. The timing is 7 AM LA, 10 AM New York. So it's in the morning for those of you who are in the United States. If you're in London, it's 3 PM. That's where I am right now. 6 PM Dubai, 10 PM Singapore. Everything is recorded. You have to miss the session, not an issue. It's all recorded. Okay, now picture what happens 4 months from now. The invitation you've been waiting for to get on stage in your inbox. The things you would be scared to say, you can now say freely. You felt guilty or unsure talking about your product. No longer. One opportunity opens the next and every one of them pays. You see, staying invisible Isn't free. Every month you wait, that's a client lost. That's a competitor who encroached in your field. That's another life you failed to change. Stop staying invisible. Now ask yourself, what would being able to articulate and communicate do for your mission? Would it be worth it? So this is how the program works. Okay. So firstly, if you take a lesson from any of these authors, a 90-minute lesson, Typical lessons like that, $400. A $400 for a 90-minute class is normal for someone like McKenna or Eric or Lisa or me. Now, if you put all of these classes together, it comes up at $400 an hour, $400 for 90 minutes, it comes up to $12,000. So you could safely say that that is the value of this program because there are programs out there that charge an equivalent rate for around 5 or 6 hours. But we go further. We believe in really giving value. So one of the first things we do is we give you everything on an app. You can basically go through every lesson, see the lesson notes, drop it into AI, take an idea, drop it in your AI, help it rework your speech. It's all there. Okay? So let's say that's $12,500. Now the next thing we do is we give you an advanced community platform. Platform where all the students can connect with each other. You can find allies, you can get feedback, you can communicate with each other. This platform is actually really fun, and we have meetups around the world. I attended a meetup last week here in London. We stayed up till 11:30 PM drinking non-alcoholic beers in a pub here in, in, in the city center. Our students get together in cities around the world. Because they are people with a common set of values who want to grow, who are passionate about communication, and you really meet some really good friends. Okay, so that's another $500. Now, the next thing we do is you get a certificate of communication. Some of you are, are really excited about this, especially because the cert also comes with CPD credits. This is continuing education credits. Those of you who know what this is and are looking for this, well, you get it. You get 101 CPD credits. So you can apply this for continuing education. Sometimes you have companies that help sponsor this, and the CPD credits are delivered when you finish the program. Now we go further. I shared with you Gotham's story. He delivered an 18-minute TED Talk in Malaysia. That's what opened the doors to him. What if we could give you absolute value whereby this time next month you have your 18-minute TED Talk? Okay, I'm not talking about next year. I'm talking about by this time next month, 7, 8, 9 August. What we're going to do is we are going to give you a free workshop in addition to everything else, a free 3-day workshop where you're going to build your signature talk. That signature talk can transform your life. How do I know this? I see it all the time with authors in the field. Last year, 2 years ago actually, at Mindvalley U, we had an author who came on stage to give a community talk. So we have community talks and members of our community get on the community stage and they share freely. And this person gave an incredible talk. That talk was recorded. We gave her the video, she put it on her website, and here's what happened. She went from no waitlist to 2,000 people on her waitlist as a healer. She went from charging $300 an hour to $800 an hour a talk. I saw this with a fitness trainer, a member of our community who got on stage on MVU. Her talk ended up getting half a million views on YouTube. YouTube signature talk. I spoke to her about a year later. She said, my entire career has transformed. She was a fitness trainer in South Africa. She says, I no longer ever have to worry about clients. I've become in demand because of that one singular video. How about if you got that video? What would it do for your business? So you can see how powerful this is. It's not just the TED It's how the talk lands. That's what makes the difference. Gotham's talk after he took this workshop, 5 million views because people couldn't stop watching it and forwarding it on. So the total value now comes to $15,500. Okay, now we're also going to give you a bonus session, Turning Stories into Money. This is how you can take your story and use it as a marketing tool for your product. That's $500. So now you're looking at $16,000. Don't worry about when these bonuses happen. We will lay everything out for you. We'll have concierge calls. There'll be a community. We'll be like, we, we will really take care of you to make sure that everything is easy to understand. Now the program isn't $16,000. Okay, they're actually, it's actually much lower. There are two parts. You can take Level 1, which is Confident Communicator. Or you can take Level 2, which is Influential Leader. Level 2 goes a little bit beyond just communication towards leadership, towards making an impact, towards persuasion, and so on. Level 1 is $4,999. That's 20 classes. And Level 2 is $6,999. You can decide which one matters to you. Maybe 19 weeks feels too long. That's 4 months. Maybe you prefer 10 weeks. That's Just over 2 months. You decide. So if you had to make a choice right now, what would you choose? Confident Communicator or Level 2? Just looking at the chat. Okay. Now, and many people say both. Good choice. Here's what we do. Level 1, Level 1 is $4,999. Level 2 is $6,999. We're just gonna collapse that. So if you take Level 1, which is what, $16,000, we're gonna give you everything in Level 2. You don't have to make a choice. You don't have to choose. Buy Level 1, get Level 2 free. Okay? So it's just $4,999 for the entire 4-month program. And you can do it in a single payment of $4,999 4 payments of $1,399 a month. So you pay as you go along. And again, the total value is illustrated here. This is everything you're getting: 38 live expert trainings over 19 weeks, recordings if you miss a training, the community platform, certificate and CPD credits, a bonus 3-day Create Your Signature Talk workshop starting exactly a month from now, and a bonus session on turning stories into money. And your investment today, $499. Now, if you're a Mindvalley member, you get a further $500 off. So it's $4499. All you gotta do is just go to the page I'm gonna give you, log in with your Mindvalley account, and the price will go down with a further $500. Now, the program— this is important— the program starts Tuesday, 14 July. It starts soon. So you have to sign up before it starts. And if you're on the fence, This is what I want to say. You can go into this program and do the first 2 weeks completely free. And if it isn't to your highest expectations, get a full refund. So you can try it out for 15 days. You start on July 14th. By roughly, what is 15 days from that is July 29th. Anytime before July 29th, write to us, no questions asked, full refund. Okay? And this is all you have to do to claim your seat. Just follow that QR code or go to mindvalley.com/ www.mindvalley.com/mastery/speak. So I'll give you a moment to photograph the QR code. And this, by the way, is what you will see. That's the order menu. Click on sign in if you have a Mindvalley membership account and you will get your $500 discount. Okay? Now, there are so many stories on how this program has changed lives. I'm just gonna run through them really fast. Daniel got awarded the third place just for this month for being the best presenter on UK Health Radio. Kalera went from seeing herself as shy to launching, delivering a 1-hour speech, launching her own mastermind. Michelle learned how to use webinars to transform her business. Olivia became a seasoned, she was a seasoned speaker, but she still found the program truly transformative.

With.

Agnieszka, 4 months into the course, delivered her TEDx talk. Dorothy had the opportunity to give 2 keynotes. Martin, he said it shifted his business by a factor of 10. And so many others. And you can see people use this for books, to create masterminds, because it's all different permutations of the same thing. Okay. And there's the QR code again to claim your seat. Okay, so there are 3 doors in front of you. You can do nothing. You can figure it out by yourself. I'm sure there are many YouTube videos and whatever you can watch. But the thing is, for those of you who are committed to really becoming the most magnetic and powerful communicator you ever dreamed of being, person who can command attention when they walk into a room, a person who knows exactly what to say in a public setting, a person with absolute confidence, then join us today. Eric, anything you'd like to add?

I frankly just wanna say that I appreciate everybody being here and being here to learn. And I recognize that it's not always gonna be the perfect timing for everybody that's here, but that you are here now Says that you feel a responsibility and you feel an opportunity to become a better communicator, and you're already taking steps in the right direction, and I praise you for that. And if this does become the right time for you to do this with us now, we're going to accelerate it dramatically. There is no bigger life upgrade. And by the way, consider that I'm the founder of WildFit, and turning my health around has been a pretty big deal in my life. But there has been no bigger upgrade to my quality of life, the reach of my opportunities, the, the just the, the life that I get to live today than breaking through and becoming comfortable with being heard. And I just, I wanna give that to you so much. So I hope I get the chance.

Amazing. Thank you, Eric. And thank you everyone for joining us today. Okay. Back to you guys.

Thank you so much, Vishen. Thank you so much, Eric. Thank you for everyone who's on here. And we're not done yet. Vishen Lakhiani. So don't, don't go anywhere. We are gonna have one of the most, literally the most unbelievable motivational speaker on this planet. You guys may know her from The Secret. She is impacted over 40 million lives. She is truly a force of nature and she does something so special that I feel like is true to just her. And that is she wakes your soul up and reminds you who you are, how powerful you are and what you are here to do. And something unique that she's gonna do in this session with you guys too is also walk you through one of this very similar to Eric did, a laser coaching, but different because she's gonna help show you how the way you tell your story is everything. So you might be telling a story right now and you're saying, I don't know, I have this great story, but I'm not getting these results. I don't know what's happening. This is why the Mastery Program is so incredible, is to work with teachers like her, like Lisa Nichols, and seeing how telling the same story but done in a different way can move an audience, can make people say yes, can give you opportunities, can open doors. And this is why she is truly one of the best in the world. And then after Linda, I want you to know— I mean, after Lisa, don't go anywhere because Eric Edmeades is going to be back and he's going to do a live Q&A with you. So if you have questions about the mastery, if you have questions about something we have learned, I want you to get ready, have them, put 'em in the chat. Our team is gonna be going through this. This is a live Q&A session, so make sure that you stick around for that. But until then, I want you to be moved. I want you to be inspired. I want you to be totally present because I'm telling you, your life can change in a single session. And if it's any session,, it's gonna be this one right here, right now. So everybody, please welcome Lisa Nichols.

Is a mind-boggling tale of profound human transformation. She was formerly broke and surviving only with the help of public aid, but this single mother learned her way to success and went from being on public assistance to running a multimillion-dollar public company.

I'm an average ordinary woman who chose every day to make one more extraordinary decision. I realize that I am my rescue. No one else is my rescue. I am my rescue. Everyone, so excited to see you. Can you hear me okay? Give me a thumbs up. With technology, I want to make sure you guys can hear me okay. Wonderful, wonderful. They told me that if I pinned you, that I could see your beautiful faces. I want to make sure that I see all of your faces. I have been waiting. Yes, give me a wave. I can see you better now.

Give me a wave. Yummy, yummy, yummy.

Hello, hello, hello. I'm so excited to be with you. So excited that we get to join here together. Vishen shared with you how we started our journey. It's amazing to believe that it's 16 years ago when we first jumped into Awesome-ness Fest, lovingly known as A-Fest. We went back and we covered places like Costa Rica, Spain, Jamaica, Greece, Colombia, Mexico, Portugal, Jordan, Dominican Republic, Croatia, Thailand, all these beautiful— Estonia, Dubai, so many beautiful places. And literally, when I looked on AI, it said that I've had one of the longest speaking partnerships inside of the Mindvalley community. And I get it. It's been a wonderful journey. So Vishen, my brother from another mother, always wonderful to play beside you and create beside you. And for Eric, Eric, I love you. You know I love you. We go back almost the same length of time in different communities. And you bring such a brilliant, necessary, experience to the world of how to show up and shine. We go back and we've built bridges back and forth to one another, and I'm honored to be here to really amplify and be a part of a community to amplify the brilliance that you bring. I'm so, so grateful. I love you. You can always call on me, and the answer— I will work hard to say yes, yes. Have you guys had an amazing time already? Have you learned some juicy things things already. This next hour or so with you, I'm gonna take you on a journey. I see all your yeses, by the way. When you type in chat and respond to me, I can see you, Veronica. I can see you, Monica, Trevor, Benjamin, Gabrielle. Y'all talking fast. I see you, Dr. K. I see you, Robert. Christina, I see you. Philippia, I see you right here. I got all my computers on, so talk to me, talk to me. When I look down a little bit, it's only because I'm looking at your chat, and I want to talk to you. I love a dialogue. I love to have a conversation with you. So give me one adjective. I see you guys saying aloha, sister. Thank you so much. Give me an adjective that describes how excited you are right now. How do you feel right now? What's the possibility right now in your life? Or how ready are you? You know, I know there's a lot going on. You said awake, alive, thrilled, elated, hopeful, ready. Yes, Lisa's in the house. Yes, she is. Amazing possibilities. I want you to hold on to that. I want you to hold on to that, and I want you to hold on tight to that because we're gonna go on a journey and I'm gonna push some buttons. But I— we're just starting this journey. Many of you are going to jump in and take radical action. We can continue the journey, but we're start the journey right now. I look at my life and I look at that video. I look at that sizzle reel and I'm blown away. I'm blown away that that's my journey. I'm blown away that I've been able to live that life because it wasn't always that way. Now, when I say something that you can relate to, if we were in the physical room together, I'd want to hear you. But right here in chat, I can hear you. I want you to say yes, yes. I want to see it in writing. Try that out. I just want to see yes, yes. The second yes, make it caps, and then copy and copy it so you can just repeat it and paste it. Yes, I see all your yeses. I want— whenever you hear your truth, I want you to say it here in chat. I want you to blow the chat up. And then if I say something that's really intimate and it's kind of like it might be a little messy and you can relate to that too, or hopeful and you can relate to that, I want you to type in chat Y-A-N-A. Type that, Y-A-N-A. You know why? Because what that means is you are not alone. Y-A-N-A, you are not alone. Yes, Yana. So in my community, we say Yana all the time, and that lets someone know you're not by yourself. You are not alone. All right, so now we got the ground guidelines, no rules, just guidelines for engagement. Because when I look at my life, I just got off the plane not 12 hours ago speaking in Boston for almost about 7,000, 8,000 future doctors and future scientists at a national academician convention. And I looked out at these brilliant minds And my journey was nothing like that. And I know I'm going to talk to someone who can relate. There's some brilliant people here who are amazing. You just get it fast and you knew your journey was going to be accelerated. And then there's some where you kind of wondering, what is it? I'm wondering, who can I become? And then there were some of us who felt like we had to fight to even have hope in who we were. I'm going back in the day. And the reason why I'm setting this context up for you is because it's so important for you to know that you are the right person for such a time as this. I have an agenda. I have an agenda today, and my agenda is to make sure you leave here clear with non-negotiable certainty that I am a perfect fit for such a time as this. Who am I talking to? I see the Yanas already. I see the ayanas already, right? And so I want to tell you my journey because some of you know it, but if you don't know it, even if you know it, you might need to be reminded because I've been living this dream life now for about 28 years. I've had the pleasure of sitting with dignitaries and kings and queens and traveling the world only first class, but it wasn't always that way, and I want to make sure you know that. See, in school back in the day— and Brian's gonna dance with me on some of the slides, y'all, because I said there's no way I can touch my people and push those slides at the same time. So thank you, Brian. I love you, brother. Yes, very much so. See, back in the day when I was this young lady, I had no idea what my future was going to look like. See, as a young woman, I was a cheerleading captain, I was captain of the track team, I was editor of the yearbook. I was very popular, but I struggled academically. I struggled emotionally. I wore a smile. I mean, that cheerleader right there— oh yeah, that right, right here, there, the other way— that cheerleader right there, she was always showing up and shining. I was the Commissioner of Spirit. That was my title at my high school. They just had the annual all-class reunion of my high school yesterday. And after so many years, I will not tell you that, I still get a text, Lisa, you gotta come. You know, you were the energy. I couldn't be there because I was just landing, but I sent an inspirational video because that was my role. I had mastered the smile. But on the inside, y'all, I wasn't smiling. On the inside, I questioned everything about me because at an early age I was bused and I didn't look like anyone at my school. And so it made me begin to question. I couldn't quite join the clubs. The clubs— I didn't fit in to fit in. You know about the fit in to fit in. I was sent to a school that was for academic excellence, but the challenge was I couldn't achieve. And Brian, if you show that next, that next slide. And so for a long time, I just felt different and nothing about me felt beautiful. My mocha skin, my full lips, my round hips, and my kinky hair. Now I know it's pretty now, and I know people love the curls now and the full lips now and the round hips now. I know they pay to get some of that, but not in the second, third, and fourth grade. Not in the 5th grade. So I began to question who I was. I questioned my beauty. And then on top of that, for 12 years— 12 years, y'all— I struggled in school only to find out— I see all my Yanas, I see my Yanas, thank you. I just want to, I just want to confirm and affirm you. I didn't find out until I was I was 25 that I was functionally dyslexic. Oh my God, what a relief! What a relief! What a relief! I think it was one of the happiest days of my 20s because now I, I'm not dumb, I just have a, a learning difference. Oh my gosh. But in the meantime, it it, it ate away at my self-esteem. Anyone know what I'm talking about? Like, it, it ate away at my self-esteem to not be what, what the world called beautiful, to not look like her, to not be what the world calls smart, to not learn like him. I wondered. So when I look up at this life right now, I'm blown away that this life is, is possible. But then I'm not surprised because the truth is there is an individual waiting for you with your unique story. Oh yes, I'm bringing it around to you. There is an individual— you can take that slide down if you would for me, Brian— there's an individual waiting for you. This individual These individuals, this one, 100, 1,000, 1 million, this 15-year-old, 25-year-old, 50-year-old, 90-year-old, they need your story. Yesterday I sat on the plane next to Miss Elena. Miss Elena must be about 85, and she needed a little assistance. And so when flight attendant asked me could I support her. Easy, easy. Vishen Lakhiani knows my grandmother before she transitioned. Everyone here who knows my grandmother knows my grandmother taught me how to take care of a grandma. And as I'm talking to Miss Elena for a 5-hour flight, we got a little bit of sleep. At the end of the flight, she says, oh, you were my blessing. I needed some inspiration today. Now I don't normally do this, Yes, but can I have your phone number? I won't ring you every day, but I will check in. Oh, for the first time in years, I was happy to give my phone number to Miss Elena. So you don't know who's waiting on your message. I had no idea that the 85-year-old woman sitting in seat 4B would want the inspiration that I had to offer. She said, my husband died and I've been lonely lately, and in these 5 hours, you've made me feel like you've been a friend forever. You don't know who's waiting on your voice. Someone is hoping that you muster up the courage. Someone is hoping that you build up your story. Someone is hoping that you climb over that mountain, that relationship that made you feel fractured, those finances that seem like they never quite make the ends meet. Someone is waiting not for that experience, but for you to climb over to find them with your voice. Who am I talking to? Type your name in chat if I came for you. I just want to know. I may not have come for everyone, so you—

I—

someone else may need— you may came for someone else. Who did I come from? I see you, Laura, Trevor. I see you, Judy. I see you, Annalise, Robert, Trinity, Te Fu, Lonnie, Allison.

Okay.

So you know that I came for you. I came for the possibility in your belly to find its way out through your throat and out to the world so somebody, a Miss Elena, can be transformed. I came for that reason. I came so that you can make their current breakdowns, you can help make them ready, that they're ready. You can help make their current desires, you can help them know they're ready. Their current beliefs, you can help them know they're ready, but it won't be easy. My grandmother says, your convictions and your convenience don't live on the same block. Hello, somebody! Write that down, type that in chat. As my grandmother says, put that in your back pocket and walk with it. Your convictions and your convenience will not live on the same block. They never will. They're not supposed to, because if it's too convenient, it can't be a conviction. So what's your conviction? See, because in 1995, when I sat in my living room and my son Jaylani was 8 months old— some of you have heard this story before, I'll tell you again. And I, I, I realized that my 8-month-old son, he needed so another Pamper. And so I went to the cabinet and I went to get a, a Pamper, another diaper, and I was out of diapers. So okay, I grabbed my ATM card and I go and I go to the ATM, I put the ATM card in, I say I want I get $20 out. I know I don't have that much money in, but I have $20. I think I get $20 out and it said insufficient funds. Anybody been there? $11.42. I go into the store And in my neighborhood, I was born and raised in South Central LA. I grew up between the Harlem Crip 30s and the Rollin' 60s. I had 3 fights a week to get home from school, and the Harlem Crip 30s and the Rollin' 60s are not cheerleading squads. So in my neighborhood, every now and then they'll break a package of something open. I don't know if y'all have that experience. And they'd sell you individuals because they knew that sometimes you can't afford the whole thing, you can only afford a part of it, right? Yes, Laura. And so I went in and I, I was just praying. I, I won't be embarrassed to tell you guys this. I won't let myself be embarrassed anymore. I was praying that they sold individual diapers, but they didn't. Me. So I went back home and I wrapped my son Jelani in a series of towels. I wrapped my son in towels.

I—

how did I get here? How did I get here where I'm wrapping my son in a towel? I'm grateful that nobody's around that nobody can see. I, I feel this burning sensation in my throat. I don't know if the burning sensation was shame, anger. I can't look at myself in the mirror. For 2 days, I wrapped my son in towel after towel after towel. After time. And I think the hardest part was just knowing— and I wouldn't call my mom and I wouldn't call my dad because they were always rescuing me. Anybody been there? Being rescued too many times or rescuing someone else too many times. I didn't want to be the one to be rescued again. I wanted to rescue myself. I don't know if you're a parent or not, but you know, as a parent, you got one job. Just keep them safe. Feed them, feed them, keep them dry, keep them clothed. My job wasn't much, but that day, on that day, it was too much for me. On the second day, I looked down at Jelani, and I'm confused, and I'm angry, and I'm embarrassed, and I'm lonely. And I put my hand on Jelani's stomach, and I knew that he couldn't understand me, y'all, but I still needed to say it anyway. You know how you need to say something so you can hear yourself say something? I said, Jelani, Don't worry, baby, mommy will never be this broke or this broken again. Don't you worry, baby. And I think, y'all, Amy, Julie, Fatima, Moki, I think that was the beginning. Vishen, if you ever wonder what happened back in the day that got her to me and Calgary. I think that was the beginning. You know how something in you just kind of changes? Everything doesn't change on the outside instantly. No, it's not a microwave experience, y'all. But something on the inside of me changed and said, I will never go back there again. So you remember that I'm functionally dyslexic. It takes me 6 months to finish a book and really understand the book. I'm not embarrassed to say that anymore. I picked up a book, I, I found a book, I found a book that someone said could possibly save my life, change my life, and I opened the book and I read the book and I highlighted it, and then I read the book again and I highlighted in a different highlighter, then I read it 5 5 more times, and I highlighted in different colors. Because when you're functionally dyslexic, you don't even know what you missed the first time, or the second time, or the third time. Anybody know what I'm talking about? Just being so committed. I was, I was non-negotiable. Type in chat, spell it whatever way you want. Non-negotiable. I became non-negotiable. I became unapologetic. When I was on Steve Harvey, and when I was on Tom Bilyeu's, and when I was on the Today Show, and when I was on Oprah, I told them all the same thing. I was willing to put any part of my behavior, mindset, and habits that didn't serve the woman I was becoming— I was willing to put them to rest. Rest in peace. Who am I talking to? Someone came here for that kind of non-negotiable. Someone came here for that kind of unapologetic, right, right? I see you guys. I see you, Melissa, Veronica. I see you, Fatima. I see you, Lai, Juliana. I see you commenting. So I just stopped by. I stopped by to create that energy in you. I stopped by for whatever you gonna used your superpowers for. You need to cape on and clock in. The world needs you. It's not enough to say, oh my God, look at the world today. You are the solution that we've been looking for. Hello. I had to realize that with my dyslexia, with my uncertainty, with my struggling self-esteem, with me still learning how to love my mocha skin and my full lips and my kinky hair, while I'm doing all that, still go out and make a difference in somebody's life. So I know you thought this seat in this summit might have been free, but it's not free. Because how you gonna sleep knowing that you the solution? How you gonna sleep knowing that there's something in your belly that needs to come out and the world needs to hear it, and then still do nothing? Oh. It's getting hot in here, don't take off none of your clothes. Uh-uh. So storytelling, storytelling is phenomenal. And I want to tell you that you want to touch souls, touch them through storytelling, because we are now in an influence economy and the world wants to know you. And they won't know you just through your intellect. They will get to know you through your story. I started this whole experience with you just by sharing a story with you. Type your name in chat if you feel a little more connected to me, or like we got something in common, or like, oh my God, I really— I see your name going fast. Suzanne, Anna, Dennis, Karen, Patrick, Olga, right? Coach, I see you, I see you, I see you, and you do, I gave you a piece of me, genuinely gave you a piece of me. And now we're in an exchange, and that exchange is dynamic. And the world needs that from you too. The world needs to hear your story. There's a triumph that you have, a challenge that you had that you turned into a championship. There's a, there's a test that that you had that you turned into a testimony that the world needs to hear. There's a mess that you had that now is your message. The world needs to hear it because when you share them those things, you become their evidence. What I am for somebody right now is I'm your evidence. What I was for Miss Elena yesterday was evidence, and she needed to see it. Somebody's gonna cross your path tomorrow, next week, next month, in 2028, and they need you to be there. Type it in chat. They need you to be there. Type it in chat. There you go, Julian. They need you to be their evidence. Y'all don't do anything else but pay close attention to me. Don't look away, don't blink. This ain't bathroom time. This is a dialogue. I am looking for the conversation because when you get your muscles moving before you leave this summit, you only got one thing to do. Keep them moving. I'm not the smartest cookie in the cookie jar, y'all. And I'm okay to say I'm not the cutest cookie in the cookie jar, y'all, but I'm the cookie in the cookie jar that's gonna keep grinding, keep going, keep giving, keep serving. And that makes me a steady cookie in the cookie jar. And I came to get you because I need help. Vishen needs help. Eric needs help. We need more. We need more foot soldiers, more unicorns, more gladiators. And so I want to— I want to help you tell your story. I want to help make sure your story lands on the hearts, not the heads. But the heart of everyone. May I do that? May I give that to you? I'm in my legacy years, and that don't mean I'm sitting down anytime soon. That means I got 28 years in my rearview mirror of doing this thing right here, kicking open doors that I never thought I'd get in, sitting at tables curating conversations I never thought I'd be a part of. And it all started because of myself. Story, y'all. And this is what— this is what it really looked like. Brian, can you show this? I'm going to give you a little glimpse of what the last 28 years have looked like and why I went viral. Make sure you read the lines. I'm not showing you this just to show you how great I am. I'm showing you this so you can see the secret sauce. There's a commonality in every single one of these experiences that you're about to see. It's about 3 minutes, and I want you to pull out what it is, and I want you to type it in chat. What are you seeing? What's the common thread in all of my messages? Because that's what I want to teach you how to do. All right, Brian, would you share the—

Hi, I'm Jack Canfield for the Inner Circle Club at jackcanfield.com, and I just finished what may be one of the most inspiring interviews of my My career with Lisa Nichols, who is the author of a book called No Matter What, and you're also a trainer and a speaker and just doing amazing things around the world. And you talked about a phrase you use I love. You said you have to stand on your story, not in your story. Could you talk about that for a minute?

Absolutely. Now, all of us have to do this.

Lisa Nichols, a motivational speaker, advocate of personal empowerment.

She's a teacher, I'm living in my passion.

And I run out of money and I had to buy Pampers for Jelani. And I had $11.42 in the bank. And I remember wrapping my son in a towel for 2 days. I said yes. When I wanted to say no, I don't want to do that, he became physically violent with me. I'd never been in an abusive relationship before. It's a life of hustle and survival. I remember when my 9th grade teacher asked me, "Lisa, what do you want to be when you grow up?" And see, I have to fight the Harlem Crips 30s every day to get home from school, so I looked at her and said a lie. I took an English class, I got a fail in English. And my English teacher said in front of the entire class, Lisa, you have to be the weakest writer I've ever met in my entire life. And I started working, and that was the beginning of me rescuing myself. I realized that I am my rescue. No one else is my rescue. I am my rescue. You gonna disrupt some people, and they gonna tell you your light's too bright. Your light's too bright. Your light's too bright. Your light's too bright, your light's too bright, then you just look at them and say, well, I'm not dimming my light, I'm just gonna hand you some shades. If I can do it, you can do it. Like, there's no sprinkle fairy dust with me, there's no magic potion lotion with me, I didn't get a hookup. So if I could do it, you could do it. So let's get to it. Okay, so I'm reading the chat. I'm seeing a lot. I love it. You said vulnerability, perseverance. Varence, Lydia, you really got it. I'm looking at, looking at some of the things that you guys wrote. Well, you guys did a lot of, a lot of type person. Okay. Stories. So it's the commonality is stories, putting some skin in. I'm gonna show you this in a moment and then I'm gonna have someone come up and share with me a 3-minute story. 'Cause your story doesn't have to be long. We're gonna practice a 3-minute story. So get ready. Think about if you wanna raise your hand in a moment to share your story.. And then I'm gonna unpack your story for you and show you what the magic in the stories are, because people are looking for connection. Think about this. People are looking for connection. Now, a couple of you typed in chat, but I don't wanna be an inspirational speaker. Please, you don't have to be that. Please don't crowd that world that's so crowded. But you do wanna be inspiring. So anything you do, any business you are running or any job you're in, any family you're in, anytime you want to speak to have influence, these techniques matter. This is not relegated to a stage speaker only, and it's not relegated to a coach, not at all. This is to anyone that has the honor of dealing with this little segment of people called humans, okay? So if you're dealing with humans, you want to be able to inspire and enroll and engage.. If you wanna inspire, enroll, and engage, you wanna do it through storytelling. So what I did early on is I told you a story, and in that story I did a couple of things. And Brian, I'm gonna jump us a little bit. Um, I'm gonna jump us to slide 7, and if you can show slide 7 and write this down, take a picture of this, you guys. Um, for those of you who are going to jump into the program, you're yes, I'll I'll go over this again in the program because I'll be teaching. So don't worry. But meanwhile, take a picture of this. Show me versus tell me. Give the listener a visual experience that leads them to an emotion without ever directly naming your feeling. So you want to show them a story, not tell them a story. So that's the first cue. All right. And the next slide. The way you do that is you do these things. Follow this goal. What do you sense? What do you smell? What do you taste? What do you hear? Or what do you see? You don't have to do all of these. This is just a checklist. What's going on in your head? If you heard me tell the story, I said, how did I get here? Remember I said that? I'm in my head. I brought you to the couch with Jelani and I when I did that. How do you feel? What's going on in you? I can't see straight. I'm embarrassed. I can't look at myself. Go. I did everything to you that I'm showing you right now, right? So now the next slide is the difference. So, um, take me off the screen so they can see it really big. I know somebody who can see as good as me would appreciate that. There you go. Who loves that? Give me a thumbs up. Thank you so much. All right, so now I just want to give you an example. I see a thumbs up. I want to give an example of the, the difference. I was angry when I walked into the room and saw who was there. That's telling. Showing is my blood boiled, my jaw began to tighten. I was afraid of my own thoughts at this point. I didn't expect this. You see the difference? It requires a few more words, but the impact is 5x. So if you're a flat speaker right now, and this is not just for stage speaking, not at all, this is anywhere you go. So if you know you're flat and you need to add some texture, some excitement, some engagement, type your name in chat right now so that you know that this is for you. This is the solution for you. You can never master this enough. You can never get enough of this training. So I'm not gonna teach you how to speak. I'm gonna teach you how to put texture on your words. Does that make sense? I'm not gonna teach you how to speak. Speaking got you here to the summit. I'm gonna teach you how to make your words pop, how to make your lessons pop, how to make your content pop. All right, so let's have someone come on. We're going to put a timer on because I don't want you to tell the whole story. We always want to tell the whole story. When you learn how to tell a story impactfully, it doesn't take as much time. Mo— all of my lead students, they can land their story in 3 minutes. Why 3 minutes? Why is 3 minutes important? Because If you should get on national media or you're on a podcast or you're in an interview, you know you have at least 3 minutes to tell your story. We've all been hostage to a story that never ended. We've all been hostage to the story that never ended. You don't want to be that storyteller. You want to have something on the other side. You still want to have listening ears on the other side, right? And so I'm going to have someone come up. Caitlin's going to help me. Caitlin, I love you, baby.

Last time I—

I love you. I love you, Lisa. We got the best person for you. The last time I saw you, we were dancing together in Estonia, I think.

Ah, yeah, I can't wait to see you again. Okay, we have the best person for you. We have Felisa, and she's in room 3. Felisa, hello!

Hi, my love. Hello, my love. How are you? Oh, your, your, your sound is off. I can't hear her. Oh, wait, wait. I don't think you need to do it. Don't, don't you unmute. Let's just see if we need to— let me not act like I'm tech girl.

Yeah, I'll be here with you too. Just keep talking to us, Felisa, please.

I'm so glad you're here. Now we can hear you. Now we can hear you. All right, so glad you're here. I, I just want to say I broke my neck and now I walk with a walker. I've learned how to walk again. I have a lot of stories to tell. Um, um, so let me So let me, let me set some parameters up for you so that you can, you, I can help you land it, right? So I wanna, I wanna show you something. Um, and I wanna show you what a story is designed to do. A story is designed to take people to a moment. Now I want everyone to write notes. I want everyone to write in chat some of the keywords that I'm saying. Your story is actually an incident. I'm waiting to see that in chat. An incident with texture on it. It's not a long period of time, it's not a number of things that have happened to you over your life. It's an incident. Because when it's an incident— and spell your name for me, love. F-E-L-I-S-S-A. I-S-S-A. Felisa, is that right? Felisa, just like Melissa. So, Felisa, when you make it an incident, you have time to give it more texture. If you make it too many moments, you can't give us the texture. And remember, the texture that matters is what were you thinking and what were you feeling? Let me tell you why. Because people won't have your same incident. I haven't broken my neck, but I have felt hopeless. I have felt scared. So it's super critical that you give them the feeling, because feelings are universal. Someone type that in chat. Feelings are universal, not the incident. The feeling is universal. So give me the incident just kind of as the, as the thing that happened, and then take me in the feelings or what was screaming in your head, because that's where you build a bridge. Who's picking up what I'm putting down? That's where you build a bridge to your audience. All right, so now I'm gonna give you 3 minutes. I misunderstood the question. I, I just didn't know if I was supposed to ask you a question or tell you my story. You're gonna tell me your story, but I'm giving you some context only to make— I'm just giving you guidelines so that you understand, because the way you've told the story before, sis, is probably not the way I'm asking you to tell it Right. So I'm here as your coach to stretch you and expand the way you tell your story. So you're going to want to tell me incident by incident by incident by incident. I'm going to invite you to give me one incident and then give me a little texture, how you felt around it. But don't worry, you just talk for 3 minutes, and then when you finish, I'm going to tell you back your story with the techniques that I'm talking about. Does that make sense? So you tell the story. Can you see the 3-minute clock on the screen? Oh, they're about to put it up. They're going to give you a 3-minute clock, and all I'm going to ask you to do is try and be as close to that as possible. You may fall under, you may be done in 2 minutes and 57 seconds. You may be done, you may need 3:01, 3:03, but not too far beyond 3, because I want to train you on how to really land a story in a tight time. Time so you have more time to tell more stories. Does that make sense?

Yes, ma'am.

Now, while you're talking, uh, you can— Brian, while she's talking, you can take me off the screen. I'm going to be taking some notes so that I can turn around and feed you back your story. So whenever you're ready to start, the timer will start. I'm so grateful to be here. I'm grateful to see all of you. My name is Felicia Lazor.

I've been through some things.

I want to share with you how you can get through some things. I want to tell you a story about resilience and overcoming. In my time, I've broken my neck, I've had lower back surgery, and I've been through pain in my life, both physical and emotional. I've faced drug and alcohol addiction. I've been through mixed relationships. I've taken time to help others when others wouldn't help me. But I'm doing my best to live the life that God gave me to live.

I'm here.

To be a light and to help others to be a light as well. It's important to understand that our light is a gift. And I don't know if you call him God, I don't know if you call him Jehovah, the higher power, the Most High, but he gave us a gift And whatever you've experienced in your life, whether it's physical pain, whether it's been accidents, surgeries, no matter what you've been through and who— no matter who you've experienced it with, our job is to have faith and trust in him and to know that our life is important. And when we live our life out loud and lovingly, we show others how to live as well.

Kindness is important.

Giving to others is the best thing you can do. Gratitude is the best best thing you can feel. And through gratitude, I've learned how to live. One of the best things I've ever, ever done is something called— is something called the Gratitude Game. And you have to think about what you can feel grateful for.

And what I'm grateful for—

sometimes people say nothing. And I say, I can start with something. And one thing I can start with is cheese. I'm grateful for American cheese.

And then I can say I'm grateful for how cheese tastes on a sandwich.

And then I can say I'm grateful that I can get to the store that has all the ingredients of a sandwich. And I'm grateful for a job that allows me to provide for the money to get to the store and get the ingredients for a sandwich.

Thank you.

So thank you so much for sharing. Sharing so much of you with us. Thank you for being willing to jump right out and jump right in. I want to— and you got a lot of love in chat, so everyone's loving you up in chat. They started loving you from the moment you started speaking. I am going to show you how to tell that story in such a way that it pulls your audience in. And, and Tribe, I want you to respond honestly to what the difference is. What did you see? What did you hear? Because while I'm coaching Felisa, I'm coaching everyone, right? So this is just— I could have pulled anyone up and probably a different story but similar experience would have occurred. And that is— and this is the time I want you guys to take notes because I'm gonna go fast, but don't worry for those of you who are saying yes and jumping in the program, I will unpack it in 2 sessions, 2 separate sessions. But I want to give you as much as I can give you here. Um, so you're responsible when you're telling your story. I call it the Valley Technique, and the Valley Technique is designed to unpack. So I want to do your story again. Now, you gave me several incidents. You gave me the broken— your broken back, lower back pain, drug and alcohol addiction, and relationship. You gave me several incidents. I'm gonna drill down on one, one incident so that I can unpack that incident and give it texture. Okay, so just follow me, just follow me on this. I'm gonna be you. I'm gonna make some things up because I have creative artist rights. Okay, I'll make some things up because I— but, but I want you just to And I want everyone to follow and watch the distinction. I've done so many things. When people see me, they see a strong, powerful servant leader. They see a woman who's committed to living inside gratitude and playing big in the world. But it wasn't always easy for me to do that. On in 1997. It was in October. I woke up that day like a regular day. I'm gonna make all this up because I don't know how it happened, but I want you to— I want to show you. I woke up like it was a regular day, and I, I started my day off, and a series of things happened, and, and then it happened. I don't know when, and I don't know how, but I woke up in the hospital. I woke up in this fit woman, this woman that was known for her agility, known for her strength and perseverance. I was completely immobilized. What happened? Why am I here? The nurse leaned over and said, you had an accident. I had an accident. And I went to wipe my head of confusion but my hand wouldn't lift. My hand would not follow my command. "Ma'am, you broke your neck." I broke my what? All of a sudden my head was spinning. That became the first day of the fight for my life. I envisioned myself continuing to dance. I envisioned myself myself doing the 60-mile walk for breast cancer. I'd envisioned myself learning how to do line dance. I did not envision myself in this wheelchair. How do I emulate strength and perseverance from my daughter from this wheelchair? How do I emulate strength and perseverance to my community from this wheelchair? How do I stand tall I didn't know that my fight wasn't going to be out in the streets standing at the front of a line and championing a cause. I didn't know that my fight was going to be to get out of the wheelchair. But the fight was real. And I had to have gratitude in the darkest hours of my life.. I had to have gratitude when my back was in so much pain I couldn't think straight, because I knew that gratitude is the soil for greatness. And I, I just decided to be an example. So now I commit my life to teaching people how to climb over your obstacle, climb over your, your, your challenges, climb over your test. And if you got to climb or crawl over it, if you can run, or if you got to roll over I represent going no matter what, standing no matter what, existing no matter what. So now I'm honored to teach people how to touch their no matter what. Okay, so do you see how— okay, type in chat. Okay, type in chat. What was some of the difference? I know you guys are typing fast, but I just— okay. And, and you only want to tell a story that you're ready to tell. You don't want to tell a story from the scar. You want to tell us, you know, you, you want— you don't want to tell it from the wound, you want to tell it from the scar. So it can't still hurt. It needs to— you need to have some distance between you and it. So don't tell a journey that you're still in. But how was, how was the— you— I see you guys said it, the details, the graphic details. I just touched one moment. Charlie, you got I touch one moment at a time. I unpacked it for you. I took you in my head. Now, what emotion did I say, or what phrase did I say, that you can relate to yourself in your life? Type that in chat. Type it in chat if you can relate to something. You didn't have the same experience, right? Lost, right? Um, felt like, right, right, feeling like I was I was— it had despair. I had pain. I was confused. So you want to identify the feelings. Let me show you the arch for a valley. So, Brian, if you show the next slide. And first, can we all give, uh, Felicia a round of applause? Felicia, a round of applause again. May I, may I say something? Yeah. I'm so grateful. I, I need you to hop back on that gratitude, but I'm so grateful and I could totally identify with what you're saying about the hair, the skin, the lips. Yeah, you're welcome, sis. That's how you go grab your audience. You say the things— that technique is called scooping. And when I speak, I scoop, which means whether you're a man, a woman, white, Black, Latin, Indian, Asian, whether you're 15 or 55, When I scoop, I say something that all humanity can relate to. That's another technique. I can teach you that at a later time. But that's how everyone sees themself in your story. Still your story, but you use words that can represent us. Right? Now, let me tell you guys what I'm doing. I'm not teaching you how to be a superstar. I'm teaching you how to be a part of a movement. Let me be very clear. I'm a movement maker. That's what I do. So now when you're doing the Vallée technique, take a picture of this, grab your cameras, take a picture really fast because this is what the journey you want to take someone on. You want to have relatability, you want to create an emotional arc, you want to create hope activation, you want to show authenticity because it builds trust instantly, and you want to build momentum. If you commit, just commit to tell your stories this way. Now that's not easy and it doesn't happen overnight, but you have guidance and you have support. When you do this, that's when difference happens. When you do this, because I'm that functionally dyslexic chick that had no idea that life would be decent at all, not no idea, and this technique This technique right here, it's what made my life transform. Brian, show, uh, uh, slide 11.

That—

this technique led to this experience, this experience right here. There's no way I should have had one book. Better yet, I didn't even put all the books on the screen. I'm like, there's like 4 more that I'm like, I don't I don't have room.

I just don't have room.

So my stories kicked open my doors. I don't know what door you want to go through, but there's a room that you should be in and that your story can kick open that door. And then, Brian, the next slide. I had no idea that I would spend time with such people. I would coach such people. I would help them tell their stories. I would helped them shape their message. I had no idea that this was in my future. I was just that woman trying to get off government assistance. I was that woman trying to make sure I didn't run out of money before I ran out of month. I'm that woman who just wanted to, to raise my son decently while his father is away in prison. I'm that woman. I didn't know this woman would come, but let me tell you what brought her. Brian next slide. What brought this to fruition was my stories. I had my stories. And so I want to invite you, let's craft your story. My stories even took me to this crazy place, this crazy place. My stories took me to Broadway. I took 9 of my 14 stories and I just trailed them together, and I ended up doing a one-woman show on Broadway. What? Your story will kick open doors for you. Let's craft your story. Why? Because your story deserves to be heard. Right, you can take that down just for me. Just on me now. There's someone waiting for you. There's someone who says, that's my person. But they haven't met you yet. And my invitation to you is, are you willing to give yourself permission to step into the next best version of you? Are you willing to make the past not equal the future, but make the past the setup for the future? Are you willing? Are you willing to blow your own mind? Because you didn't come here to learn how speak. You came here to step out of any shadow that you might be in. You didn't come here to be a carbon copy of someone else. You came here to be an unrepeatable miracle of yourself. You are only one, and in all of human time, in all of human race, there has been a— there hasn't been another you. No one can do you but you. And if you don't do you, you won't be done. So I stopped by to stir your soul. Yes, I did. I didn't stop by to sell you. I didn't stop by to trick you. I didn't stop by to give you some topical lotion cream called, you know, Topical Happiness. I stopped by to touch your cells. I stopped by to touch your DNA. I stopped by to make it hard for you to sleep tonight. It's just one night, don't worry about it. I want you to stay up going, what, what must I do to step into my yes, yes? Type in chat, yes, yes. What must I do? Capitalize the second yes. Give me an all-cap yes, because that all-cap yes, that's that yes that's gonna cost you something. Don't wait for it to be convenient for you to show up and shine. Don't wait for it to convenient for you to show up, speak up, stand up. Don't wait for the convenience, live in the conviction, because somebody is praying for you right now. And they may not be in the audience on Zoom at a webinar, at a summit like this. They may be in the classroom, they may be at the dinner table, they may be at your business, and you learn to say the words in such a way that they can get it in such a time frame that it doesn't require a lot of time, and their lives are forever transformed because Kim showed up, Debbie showed up, Deborah showed up, Annie showed up, Gwen showed up. Because you showed up. Put your name in there. Type your name in chat. Because blank showed up. Put your name in there. Because blank showed up, right? Because Trevor showed Veronica showed up. Kate, Susie, Sandra, Vanessa, Andrea, Judy. Because you showed up and then you shine and then you spoke up. This is the season where you no longer walk into a room and you kind of stay low-key, you stay in the shadow. You wonder if the room can handle you, you wonder if you should speak in this room. You no longer do that. That day is over. The room is screaming for you right now. It's screaming in the toxic conversations, it's screaming in the separation, it's screaming in the pain, it's screaming in the anxiety, it's screaming in the depression, it's screaming in the hopes, it's screaming in the entrepreneurship, it's screaming in the youth, it's screaming all over. Show up, just show up. I'm waiting on you to show up. You got what I need. So you get an invitation. Today is an invitation, a bold invitation, and not just an invitation to a program. I'm not talking about that. I'm talking about an invitation to write the story that you want to tell, an invitation to sing the song that you want the world to hear, an invitation to show up no matter what, glow up no matter what, speak up no matter what, get learned up no matter what. You get to be brilliant, but then there's more. You get to be scared, but then there's more. People said, Lisa, how did you get over the fear to live this incredible life? I said, oh, Oh, you thought I, I, I waited till I wasn't afraid to leap? Oh, bless your soul. I did— y'all see y'all laughing— I did 98.9% of all that. The Secret, Chicken Soup, Oprah, Larry King. Larry King, I was super, super scared. Dr. Phil, Good Morning America. I, I would love to wait until I wasn't afraid to do it, but I don't think that opportunity would still be there. Who am I talking to? Type your name in chat if you know you got to move with knees knocking and teeth chattering. You got to move. Pack— put fear in your backpack and take it with you. But what you don't want to do is you don't want to look up 5 years from now and still be this same person. I'm more afraid of— I'm more afraid— this is me— I'm more afraid of dying with my greatness in my belly Hello, if you want to know. I don't want to die with anything in my belly. You don't want to die with anything in your belly. This is not a fear tactic for you, this is truth for me. I want every piece of possibility in my belly to come out. So if you need to move the mountain, someone type in chat, moving the mountain. Give me a picture of a mountain. Move the mountain.

Why?

Because you're worth the mountain being moved for, sis, brother. Somebody will only get it from you because you got that thing thing to make it feel good when you give it. So move the mountain, move it. I, I walked a lot of my life alone because no one in my surroundings got it. They didn't get me, they didn't get my vision. They didn't understand this vision. Anybody with me, type your name in chat if that's you. They didn't get my vision. They didn't understand me. I was a unicorn in my family. But let me just leave you with this: if everyone— if the people around you don't get your vision, it's simply because God didn't give your vision to them. God gave your vision to you, in whatever your faith is. So run with your vision. And if your vision's not clear, what got you here— as my girl Barry says, what got you here not gonna get you there. It— you got you here, but you gonna need someone 5 to 10 steps ahead of you to get you there. The smartest thing I did was hook my caboose to somebody else's train and put on my seat belt and hydrate with some coconut water, eat my Wheaties and take my B12 and got going. So I invite you to do the same. You are extraordinary. You are an unrepeatable miracle, and you can never be done again. And this is your lifetime, and we have the honor of being on the journey with you. So I'm going to invite you to step into your next season knowing that you were built for such a time as this, that you are perfectly prepared for the disruption. You are perfectly prepared for the chaos. You're perfectly prepared for the light. You're perfectly prepared for the greatness. You're perfectly prepared for the love. You're perfectly prepared for the financial abundance. You were built for such a time as this. I just stopped by to remind you. I stopped by to invite you. I stopped by to share with you what my grandmother always says to me. My grandmother says, baby, when you get my age— and she was 89 when she told me this, and I brought my grandmother to Mindvalley in Maui, so the crew knows her when she was here, may she rest in peace— she said, baby, when you get my age, you supposed to sit in your favorite rocking chair chair. And y'all know I bought my grandmama a real good rocking chair. She said, you supposed to sit in your favorite rocking chair and share with anybody who would listen the story of your life. She said, but while you're your age, Michelle, while you're your age, Julian, while you're your age, Mary Ida, while you're your age, to every person here, you got one job, and that's you got to make sure The story is going to be good to tell. So I invite you, go live a good story so you can tell a great story. And for those who are jumping in and saying yes to yourself, I cannot wait to see you and serve you and love you on the inside. Back to you, Caitlin.

Lisa! Oh my gosh, is that not incredible? And every single time I hear her talk, she moves me. I just, I want to just repeat what I'm seeing in this chat, because what you guys are claiming and what you are saying— I am the miracle. They don't hear, they don't see the vision that God has given me. I'm claiming my spot. I'm opening my heart. This is the energy that changes your life. This is the energy. When you decide, when you say yes, when you show up, when you tell the world you are ready, that is what does it. And Lisa has this powerful gift to remind us of our power, of our story, and of our vision, and of our impact, and of our light. And I love her so much for that. We are not done yet. We are not done yet. I know that so many of you guys have submitted questions, and I want you to know that coming back right now live is Eric Edmeades to take some time with all of you. So please, everybody, welcome back. Joining me now, Eric.

Thanks, Eric.

Hey, Caitlin, so nice to see you. And, you know, one of the things I love about this is like I tuned in, I'm watching Lisa, and I'm going, wow. And then suddenly I realized, oh, I think I heard this before. Even I forgot that it wasn't live. Like when you're that passionate, you create that connection.

The energy is still there, right? That energy of her is so there. There, so there, and it fires me up every single time. So, um, so Eric, we have so many questions. I'm gonna kind of just—

let's get to them—

for some of these to you. So again, guys, if you have some while we're talking, put them in the chat. Our team is grabbing them. Um, but first question is from Ivan, and this is one that I've seen.

Okay, hold on, Caitlin, one thing I just want to say to everybody. Yeah, um, you, you've put the effort in, you've been here. Some of you were at the main summit, you're here again. You definitely have questions, and I'm really glad about that. And then some of you are thinking, oh, it's over and, and I'm gonna bail and I'm gonna go watch Friends reruns. What I want you to know is that in this moment, it's not simply that your question might get answered. It's that a question that you didn't yet even think to know to ask yet might get asked. And that answer is the one that you were looking for. Very often the answers we're looking for are on the, on this, on the other side of a question we haven't thought of yet. And so I just want to remind you that these Q&A sessions are really valuable often for pulling out nuggets that you hadn't even anticipated. So with that, Kaitlyn, I'm, I'm up for Ivan's question.

Okay, beautifully said. Thank you for that, Eric. Okay, so Ivan just wants to know some logistics inside of this Mastery Program. He says, how much real speaking practice is going— is there going to be inside of the program?

Excellent, excellent, excellent question. So there, there, uh, there are, let's say, two very clear forms of practice and then an extracurricular one. So let me, let me explain So the, the teaching sessions that'll happen on every Thursday, they will be largely information being shared with you by me or a member of the faculty, followed by generally about 30 minutes of Q&A, which might involve drilling, coaching, and practicing depending on the session. Then on the Tuesday session, it is a workshopping session specifically designed for exercises, for for asking questions, for testing things out and getting feedback. And this is gonna be a great opportunity at different times. Like, for example, in the storytelling section, a certain number of people will be given the chance to give their story during that workshop and then get feedback from me or whoever, whatever faculty member is on with them. I'll be handling most of the workshops so that, you know, that's, that's fun for me. So you guys will get structured feedback, which is better than simple practice. Practice without feedback might be practicing badly. Practice with feedback means incremental cycles of improvement. Then the next model for, for practice is that you will have the opportunity to join a mini mastermind. So a group of you. It's not facilitated by us, but we're gonna show you how to do it. And if you decide to participate in it, that's gonna be great. But that's gonna be, like, the opportunity to join a mastermind that will be structured based on Speaker Nation practice clubs so that you'll have an agenda, you'll have a system. And that means that— and this all starts in the second month— but you'll, you'll have the opportunity to join in to a mastermind and have rotating practice. And also your team, you and your team, will be taught how to give feedback in the way that creates the most phenomenal impact. And I'll give you one example. You will not be told, stop doing that, don't do that, you shouldn't do so much of that, because putting your focus on the thing that's wrong is the wrong place to put the focus. I always see yoga teachers do that, like, here, don't do this, and then they show you what not to do. I'm like, that's not the best instruction. How about do this? So we're going to show you really, really how to do this. The third model is we're going to give you ideas and scopes and, and, and, you know, optional practice that you're going to do outside the program. And that's going to include things like Instagram Lives, Facebook Lives, but also going to like Toastmasters or Lions Clubs, or we're going to give you ideas of places that if you really want to go the extra mile, will— where you'll be able to go and get live audience practice. A big part of this is practical, you know, experience. So great question, Ivan.

Really, I'm going to expand off of that because I see something that some people have asked a few times, and it's this idea of being a stage speaker. And so there's some people that are saying, I really love this program and it sounds like it'll be great, but I don't want to become I wanna say 2 things about that.

The one you're not gonna like and, and the one you, you might like. The one you're not gonna like is that your reasoning for not wanting to be a stage speaker is a decision or a belief that you have at your current altitude. And so what that means is that you may find that if you felt very confident and compelling as a communicator, that you would then feel called to go and stand on a stage. It, it, it might happen. Now that said, I, I'm only pointing that out because so many people have come to me and said, look, I have no interest in the stage. Then once we got the breakthrough and we got them delivering, they're like, I, I now feel compelled to get my message out to the world and I am on the stage. And I'm like, what are you doing on the stage? You told me you didn't wanna be there. Well, when you change your skills, you change your desires. Now the second part of this is, is some people legitimately have no interest in being on the stage. For those of you who did your Impact Dynamics profiling, you know, you might know that you're on the analytical or strategic side and being in front of an audience is just not only do you not, you know, want to do it, it's like this interesting for you. It doesn't matter. Communication skills are the ultimate professional and social upgrade in every, in every circumstance, whether you step on a stage or not. So this is not about becoming a stage speaker. It is about becoming an effective, confident communicator of ideas, of experiences, of perspective. And also, it's about helping you to determine and develop whichever platforms it is that you choose to be heard on, which may or may not include a stage or a camera or, you know, whatever it is.

Can we just, like, reiterate what you said? Someone put in the chat, when you change your skills, you change your desires.

Whoa.

It's true.

It's, it's totally true. You know, and, and, and it, I'm glad you highlighted that. It really does change. You know, if you— as a good example, um, if you have a driver's license, you might not have any desire to drive an SUV. It just might not be interesting to you at all. I was like that. I was, no kidding, 22 years old, walked into the Mercedes dealership to get myself a little convertible because I was so proud of all the money I was making and I wanted to get it. And they— and you know, the joke was they wouldn't even let me test drive the car because when I was 22, I looked about 17. And, and I went in and they just wouldn't let me test drive the car. They, they didn't believe that I could afford it. That next weekend, I went out with some friends and they showed me off-roading in British Columbia. They took me out in a 4x4 and we went fishing up in the mountains, and we— they showed me how to get the logging trail roads. So this is before you had satellite images and stuff, right? And, and I'll tell you what, the very next weekend, I walked into a Jeep dealership and I bought a cheap. I changed my skills and I changed my desires. And by the way, I've now had 6 of them. Could I afford much more expensive cars? Yeah, of course I could. But what do I want? I want adventure. So you will totally have a different— 4 months from now, you will have a different idea about where you want to apply your voice than you can possibly even imagine today.

I love that. Okay, I wanna talk about age because this is a good question. So I'm wondering if this course is applicable to someone who is now retired. I'm retired, 70-year-old, no current plans on speaking in a boardroom, a conference, etc. Can you clarify if this course is geared for those that are wanting to build their careers, their business, even publishing? What are the options?

I saw this comment in the chat, um, during when I was on last time, and I actually wrote a response in there, and I'm gonna share it with you again. First of all, in your 70s, you wouldn't even be in the oldest demographic of clients that we've had go through our programs. We've had many people much older than that in, in the program. And I, I only mentioned that to say this. I believe that the only people that might be, let's say, blocked from being in this program are the ones that are too young. And I mean, like, if you're 16 or 17, you need special permission to come in and do the program. They— it's by application, like my live events. We've had a few, but it's after I've interviewed them and their parents. And why? Because I'm trying to out if they're mature enough, if they have enough life experience to have stories to cultivate that they can share with the world. Now, here's something that you don't really appreciate until you, until you got a few gray hairs, even, even if you're covering them. But if you've got them, then you know, and that's this. You are distinctly more wise in your 30s than you were in your 20s. On my 21st birthday, my mom called me to say happy birthday, you know, as you do, because we're in different countries. And my mom, you know, she can be a little direct in her communication. She goes, you know, Happy birthday, and I'm really proud of who you've become and what you're doing at 21. And she goes, but I do want to point something out to you, that when you get to your 30s, you're going to realize, you know, you're not as sharp as you think you are. Thanks, Mom. Well, I'll tell you what though, I got to my 30th birthday. She called me on my 30th birthday. She goes, you know, happy birthday. And I said, who was that kid at 21? Do you know that he was legally allowed to sign shit? Like, you know, you're so different a person, and every single decade that you are on this planet, you become— your wisdom becomes infinitely more valuable. And one of the things that I think, um, has happened is, is that we've become a little bit ageist. You know, it's the, the young up-and-starter whippersnappers who know how to use TikTok and stuff, they, they don't understand that somebody in their 40s, 50s, 60s, and 70s has, has perspective and life experience that's life-changing for them, and they're beginning to wake up to it. So not only is it applicable for you in your 70s, but it is your responsibility to do it. And I mean that. I believe that one of the reasons that our planet is struggling in so many of the areas that we're struggling— and, and I want to be clear, we are living in the very best times that have ever existed for humans to be alive, from a safety and a comfort perspective. And yet there's more stress and there's more anxiety and there's more fear. And why? And one of the reasons is we stopped talking. We stopped sharing around the fire. We started spending our evenings around the television. The older you are, the more motivated I am to help you find your voice to share your perspective. So yes, you should be there.

I love that so much. I, I literally think about Native Americans and how they had the elders in all of these cultures. And we like now will go to AI, but really anyone with this wisdom should be sharing it because that's the most valuable. So I love that. And everyone in chat is agreeing.

You know, years ago I was out for a walk with John Gray who wrote the Men Are from Mars and Women Are from Venus books, right? The best-selling relationship, the best-selling book of the 1980s. And I was out for a walk with him and he goes, you know, I have a men's mastermind team I wonder if you should join. And I'm like, what? And, and so I end up joining. And I, I'll, you know, just briefly, I'm just gonna say the members of this were Morty Lefkoe. Some of you guys will know Shelley Lefkoe because she's been in— and Morty spoke at, uh, um, at Mindvalley before. He was one of the co-authors of The Hunger Project. We had Stuart Emery, who was the CEO of S Training that became Landmark. This was the— we had, we had, uh, Roslyn Gracie, the CEO of the Hoffman process. These were the OGs of transformation, and they were all 15 to 20 years older than me. And I spent— while I was living in California, every week we had our meetings, and once a year we'd go to John's ranch. I couldn't believe the privilege of being with my elders. And one of the problems we have at this moment is that many of our elders, um, are quiet. And, uh, anyway, enough on that. I hope I've made them—

no, no, that's so beautiful. And That is so inspiring, and I love that. I love that people are thinking like this and are open and want to share. So there's a couple questions about stages, and I know we talked about if we don't want to do it, but somebody just put in the chat they want to do more. And I have this specific question from Lauren, and she says, um, if you aren't currently being invited to speak, you don't have a big social media following, and are speaking on your personal story versus your career story, meaning a new topic, will we learn how to get to a stage? So even if I'm able to make an incredible speak. How do I get to a place where people can ask me to speak or it can actually be seen? And this is being asked in the chat as we are talking right now.

So yes, we're definitely gonna do that, and we're gonna do it in at least 2 ways. The one way is that we will have Q&A at the end of every learning session, and we will have workshopping time, which will also involve general Q&A. So that means you'll be able to ask this question whenever you want to be able to ask that question. But more specifically, when we get into the final, when we get into the final module, the mod— that module is on monetization. It's basically the masterclass that we did the other day about monetization of your ideas, but it's over the space of that module talking about how to build your platform, about how to put yourself on stages, how to, how to expand yourself out there in the world. So So it, yes, for certain that will come up and, and it'll come up in, in a third way. And that is that I imagine to some degree each of the faculty are gonna share origin stories about how they move from where they were to where they are. And there's gonna be very valuable lessons in that as well.

Yeah. And there's people that I've met at Mindvalley, like MVU, that have said, oh, I was part of the Speaking Mastery Program and now I'm here and now I have this opportunity. So another I'm just sharing that I remember meeting people saying. So a couple of questions regarding— we just got one now live and we have one from a little bit earlier about people that have taken your course on Mindvalley and how this would be different and even more beneficial. I know that you have so much to say on that.

So, you know, the Stage Effect Quest and Lisa's Quest, I think they're very good and I think everybody should do them. In fact, I would recommend that everybody who's going into the Master Your Program, you should go do those. They're gonna give you some good grounding and some good background. But that cannot be compared to the experience of live training. I will tell you that when I joined Mindvalley, you know, Vishen at that point was going through a bit of a squeeze point in Mindvalley's history where they were finding that people were not so inclined to complete their digital training programs that much. And he ended up going through WildFit and seeing how we'd structured it. And, and, and, and that really contributed or influenced or, you know, assisted in the development of what you guys now know as the Quest platform. And the reason that, that one of the reasons that that happened was that WildFit had this phenomenally high, uh, completion rate. We, we were getting like 85% of people were completing a 3-month digital training program. But there was a secret sauce. We were offering live coaching alongside it. So, you know, we, we were, we, you know, some people could do the home study version on their own, but there was live coaching.. So what I would say to you is, is that there is some great, you know, there is some great content in both Speak and Inspire and in the Stage Effect on Mindvalley, and everybody should do that. But the difference between doing that and being there with the teacher and being able to ask questions and go through the exercises is immeasurably different. And, and so I would say that it's not a, a choice, it's a stacking. You should do the home study version of And, and by the way, you should then go through Mastery. And then I'll tell you what, at some point in the future, you should go through The Stage Effect and the Speak Inspire program again. I, I, I will tell you that the, the, the, the books and the programs that have had the biggest impact on me, I have gone back to again and again and again because mastery is not something you get from once.

Yeah.

Beautifully said. So this is a really interesting question. How can I recall stories from long ago and create more emotion and connect them to my content? So curious to hear your response on this.

Tell me again, say it again. I want to make sure I really like—

so, so there's, so there's actually like two questions around this. It's this idea that people have experiences, but they've existed from in the past. Like, these stories are so long ago that almost the emotion is kind of past. So how can recall their stories and also bring that level of emotion that connects people to it in real time.

All right. So one of the things that we will talk about is, uh, inventory development. And what I mean by that is that when you begin to realize that your life is just a series of stories, which are all inventory for a storyteller, whether you're writing books or creating courses or speaking or whatever it is, you're your life experiences are inventory. But I want you to imagine that you, you discover a bunch of inventory in your garage, you know, then what you're gonna have to do is go dust it off, right? You might even have to refurbish it. You know, if you found some, some old silver back there, you're gonna have to go get some silver polish and polish it up. And, and your stories are very much like that. And I, I had a recent experience of this because I've been keeping story journals for years, but the truth is the last few years I've gotten a bit lazy about it. I have a good memory, And the stories come to me, and I, I have so many that I, I never don't have one for a situation that I need. So I've been working with AI, and I got AI to start listening to all my workshops and my Zoom meetings and so on. And in a week, in a week of reviewing my content, it's already pulled 402 stories. By the way, this is something that I will show you during the Mastery Program, how to do this. But it, it pulled 402 stories. I thought, I don't have 402 stories. I have like 40 or 50 that I tell No, 402. So then I open the file to look at the stories that are in there, and I— because I'm assuming that the AI is hallucinating. You know, I tried to do an exercise like this with GPT about 2 years ago, and it made shit up. Like, it was not good. So I thought it was hallucinating. So I go in there, and I open up this one story, and I'm going, see, this is such a halluc— wait. Oh my God, I'd totally forgotten about that. It was a piece of inventory that I'd forgotten about. And then I read it, and as I read it, then the emotions came up and the memories got restimulated. And as the memories got restimulated, I got access to the emotional response. Now I'm going to show you how to do that, but it is a very important part of that about that storytelling. Kimberly goes, he's telling a story about stories. By the way, now I have 403 stories. Anyway.

But it's the fastest way to learn, right?

We're engaged. It's the fastest way to learn.

AI pulled how many out? Um, that's a beautiful response.

We will definitely work on that idea. And here's the principle that will drive it all. In order for your audience, it doesn't matter if it's live, prerecord, readers, whatever your audience is, in order for the audience to feel when they hear, you have to feel when you say. And so that's gonna be a big part of developing inventory to give you access to the emotional connection, your story. What a great question. Very high level.

Yeah, so good. Okay, let's go to a really practical question I think we all face from time to time, and that's fear. And so, uh, Coriana says, Eric, any advice or other tips on overcoming fear, not just of public speaking, but of taking the plunge to even start your own business and everything that it entails? And, and, you know, this just kind of makes—

I mean, I saw that one in the comments, and I—

you saw that?

Okay, good.

I felt I feel like we should go there.

Yeah. I, before I do that, I just wanna comment. Marilyn says that was one of those questions I did not think about asking, but it's such a great question because it's such a great answer. I want you guys to notice that. And if you see it happen where somebody asked a question you hadn't thought of, I want you to notice how valuable the answer is to you when you didn't even know the question. It's a very interesting thing. And that's one of the things that'll happen a lot over the 4 months is that somebody's gonna ask the question that you just didn't have.

Have?

And the answer is going to be gold to you. Now, the fear thing, you know, this is a really fascinating one. And, and I, I want to say, um, I'm going to use such a silly example. I've used it before, but I, I, I don't know how many of you have maybe watched the series Outlander. Uh, Outlander, um, I think it's on Netflix or something. For those of you who don't know the series, it's about a woman who goes to like a Stonehenge-type place in Scotland, and she touches the stone and suddenly she's in like 1784 or something like that. And it's not really a sci-fi thing except it has this sci-fi start. But what I find really interesting about it is that they— is it 1748, Ruth? Thanks very much. So it's 1748. And one of the things they depict quite well is how bloody hard life was then. Like, it was hard. And by the way, Claire, when they send her back to 1748, They picked one of the only women, or people for that matter, that from the 1940s that could even vaguely have imagined surviving Britain in 1748. She's a combat vet, combat vet who just did nursing in World War II for 2 years. So she's as tough as nails. And that's the only way, that's the only way she'd be able to survive 1743. Because it was an incredibly difficult time. Now, the reason I'm saying this to you is that your fear systems, they were developed over the millions of years that humans have evolved, and they have lived 99.99% of their time where there were legitimate things to be afraid of. You know, watching an episode of Outlander, Claire is at home, and I can't think of her husband's name at the moment, but he's gone. And he's gone. And when he finally comes home, when he finally comes home, he— no, no, not Frank, the other one, the true love husband. When he finally comes home— oh, that was a horrible giveaway if you haven't gotten that far in the series yet. But Jamie, it was Jamie. So Jamie Fraser, he gets home, he's just been out shopping. He gets home and the way they hug each other, it's like, "Oh my God." It's like they're so grateful to be together. Do you know why?

Why?

Because coming home was not likely. When you went out shopping, there was a good chance you were going to die out there, or that she would die in there. Life was really hard. It was like that for most of history. And so you have fear engines that were prepped during those times. I, I often use this example: if you were born in the year 1900, like the Queen Mother, it means that by the time you got to 55— by the time you got to my age, you'd been through the Spanish flu, World War I, the Great Depression, World War II, and the Cuban Missile Crisis. What are you afraid of?

Everything.

Now the problem is, is that we've lived through the safest, most ridiculously comfortable times in the history of ever, and our fear centers are bored. So they look for shit. They, they, they try to find stuff. And so now you can be driving along and red and blue lights can shine in your rearview mirror, and, and suddenly you're pumping adrenaline adrenaline. You're pumping adrenaline. And Irma, of course I watch Outlander, I'm married. I mean, like, seriously, Irma. But anyway, you're— you've got this red and blue lights, and suddenly you've got adrenaline pumping through your system. And what's going on? Well, you're terrified, afraid. Well, really, do you need to be? I mean, listen, are you drunk driving? Were you— do you have a gun in the car? Like, what are you really afraid of? He might give me a piece of ticket that compels me to pay some money.

You.

Like, it's not— so now listen, now I want to take a step back from all that. I recognize that you have legitimate things that feel legitimate to be afraid of, like starting a business or starting a new relationship. But I, I'm going to use an example I heard from Tony Robbins some 40 years ago. Do you drive your car? How do you do that? How do you get in your car? And drive down the road when the only thing stopping the oncoming traffic from coming across the road is paint, a thin layer of paint. You get in the car and you drive down that road trusting, and some of them are drunk, some of them are fooling around, some of them are on the phone, they're texting, and you trust them. And you get in your car and you go places and you trust that paint. And yet you're afraid to ask somebody to go on a date or start a business. And, and, and what I want to put to you is that a life lived in the avoidance of fear is a life barely worth living at all. I, I want to say that if you are a little bit afraid, then you're probably doing something exciting. And what, what I want to offer you is an expression you've heard before, but I want to give it to you properly. Properly, because it's not generally given properly. And here's the expression: life is constantly and consistently happening for you, not to you. And here's the part that's important: especially when it doesn't feel that way.

Beautiful reminder. Thank you for that, Eric. Thank you so much.

I needed to hear it today too.

That's straight to the soul. I think, yeah, the hearts are going off. Yeah. Yes, yes, yes. Okay, we only have a few minutes, so I just want to go over a couple of logistical questions that people are asking about the Mastery Program. Yeah, um, one of them being, you know, it— so, well, maybe this is something a lot of people have, and this is this, that they, they don't have a lot of time. So how, how much does this really take from somebody? And if they can't make it live, the recordings, those are available? Could you just explain this for some people that are kind of balancing the act of work but, but also wanting to change.

Okay. Um, for many years, the only way I would teach speaking is in super intensive 5-day boot camp programs, 15-hour days. Uh, you'd rather go through basic training with the Marines. It's hardcore stuff. And I've been doing this for years. Um, that's the course that Vishen sent his son to. It's also the course that he sent much of his leadership team to, and, and, and so on. And, and the program has been been very well received around the world. Vishen came to me 2 years ago and said, I want you to do a spaced repetition version. I go, what do you mean? He goes, we're creating this mastery program. It's worked really well with manifesting, and we wanna do it with speaking as well. I, I, I was disinterested. I really felt that I needed to put those hours in with somebody intensely. They needed to give me a week of their life. And by the way, I still believe in that model. But when he and I sat and talked about the way it would work and how much commitment it would take from people and the spaced learning, we realized that both models are really good. Intensive— intensives are good, and spaced learning is good. So this program is set up with the lightest touch spaced learning you could imagine. You're talking about a 1-hour learning session per week and a 90-minute workshopping session per week, and then whatever practice you choose to take on outside of that, whatever additional review. So So somebody who's incredibly busy at the moment, who's really, you know, just barely can make the time for this. If they showed up for each of the teaching lessons and never even made it to the workshop lessons, they're still gonna get far more value than they invested in this for certain. Then the next level person who says, I can make it to most of the lessons, but I, I'm gonna have to watch. I can't make it. I'm gonna have to watch them on recording. Same thing. And then if you add at least 2 or 3 of workshop sessions in, in 4 months. It's gonna be game-changing for you. And, and I, I'm sorry, excuse me if this sounds a little lack of humility here, but if you wanna hire me, like, if you wanna hire me to work with you to do a breakthrough, a breakthrough session where you and I spend 90 minutes together and we break through your stuff, it's $5,000 to do that. And I don't do it very often, but every now and again, somebody demands that I do it. So that's the deal. You guys have the opportunity to do a 90-minute session like that with me every week for that 4-month window of time. So even if you do 2 or 3 of them, you are well in. You are, you are getting somewhere. And then you might have the next level who says, I'm gonna make it to all the live events, to the live teachings. I'm gonna make it to as many of the workshops as I can. And then you have the next one, and that is, I am gonna go out there and practice intensely. I'm gonna watch other videos. I'm gonna— wherever you are on that spectrum, you are going to exceed your, your, your your value expectation dramatically.

I want to end with this last question because there's a lot of things that have come up around, you know, the investment into this, right? And, and some people saying like, oh, I'll sell my kidney. How do I do this? This is a lot. But sometimes we don't understand the outcome that we can get. And, and so could you just speak on, you know, what you've seen people that have gone through this program, what they've been able to create in their life, who they've become. You even said your desires change, but not just your desires change, what's possible, opportunities that show up for you. So there's, you know, for some people can be a big investment and helping them understand taking an investment like this, how it can actually change their life in ways maybe they're unable to see in this moment of time.

Just about every major religion on the planet has this principle built into to it, um, and that is that, um, if you take one step toward me, you know, God speaking, if you take one step toward me, I will take two to you. And I believe that that's one of the most powerful principles in manifestation. I'm not a big fan of, you know, I'm not suggesting you should join some organized religion. If you've got one, that's great. I'm not preaching it, but I, I do like when I see principles that exist consistently across them. And one of those principles is, if you take one step toward me, I will take two back to and I think that's really largely how manifestation actually works. I will tell you that in the movie The Secret, which was heavily edited, and most of those people are good friends of mine, including Lisa, um, the one thing that, that they edited into that whole thing is manifestation is not about attracting things to you, it's about attracting you to the things you want. It's about you getting so emotionally engaged with the outcome that you desire that nothing will get in your way, that fear will not stop you. And so here's what's crazy. You make the decision, you jump in, and then the universe realigns and immediately starts showing you opportunities and starts presenting things for you. And that's, that's the way it is. So I, I, I will tell you that I've countless times seen that where people have said, it's the toughest decision for me. I don't have the time. I don't have the money. It's really difficult. And then they've done it. And then immediately the universe reorganized and they were like, I I can't believe that I almost didn't do this. So I, I would simply put to you that, again, being an effective communicator, being a comfortable, confident communicator is the greatest life upgrade you could do. And I'm gonna make you a little bit of offer. If you are on the fence, and only if you are on the fence, you send me a DM on Instagram and I'll answer it for you personally because I know I didn't get to everybody's question again. So if you're on the fence, I don't want you— if you're not coming in program, look, you and I can meet on the street one day and you can talk to me, and I'd love to. But don't slam my Instagram. If you're on the fence and you're looking for that last little bit of encouragement, you send me a note on Instagram, and I will do my level best to give you what you need, whether it's to be in the program or whether it's to empower you to not be in the program. I'll help you either way. Thank you guys very much. And Caitlin, you're a superstar as always. And, uh, am I gonna see you in Estonia soon?

I'll see you in Estonia, and we hope that we see—

you gotta go to Argentina. It's like a, it's a thing. It's a restaurant, you guys, it's a restaurant.

We hope that you guys will be with us and envy you. Uh, Eric, thank you for staying late. Thank you for offering that to everybody. So if you are on the fence, please know now there is the amazing opportunity to DM Eric and just get that little boost of encouragement. Like he said, and I believe this so much, that, that the universe, the creator, God, source, whatever you want to call it, always matches our effort. And it's, it's our move first. It's a game of chess, right? It's a dance. So, so please, you know, we're gonna put the QR code up there. If you are ready, if you are ready to get your story to the world, if you are ready to speak, to influence, to impact, to inspire on any level, from the grocery store line to a massive stage, from book writing to your children, whatever it is, know that this is an opportunity. This only happens once a year. Once this closes, it does not reopen until next year. And think about who you could be in that time. So, Eric, thank you so much. We're so grateful for you. Thank you for not just keeping it a 5-day class and allowing it to be a 4-month program where people get access to you so incredibly one-on-one and have this life-changing experience, which it is truly transformational. So thank you, Eric. Everybody online, we're going to put the QR code up for you. If you have any more questions, please know that the Mindvalley team is here. You can talk to them. You have questions that I know we couldn't get to everything. So please, please, please, please do that. And please know this. No matter where life takes you, no matter if you say are able to say yes to this now or later, wherever you are, please know, please know that you are important. That your life matters, that everything that you have gone through up until now was not random. It is your story. It is your story, and it can help somebody. So whatever way you choose to share it— online, on stages, with your family, with schools, with, with whatever it may be, just a stranger outside— know that I really believe we are all here to help one another. We are all here. We're all walking each other home. We all have information and we all have insights and we all have wisdom and we all have experiences, and we grow together by sharing those, by sharing those. This is, as Eric was saying, this is the lost art, is storytelling. So please let your story be told to this world. Let the wisdom that you have be shared with this world. Don't be scared to help one another, to impact one another, to tell people what you know is the greatest understanding of your truth, what you know is possible, what you know has shaped you and guided you to be who you are today. And so many of the things, right, AI is out and we're so often going to ask Claude or ask ChatGPT, but we have to remember that we have the power to ask each other, right? We are alive, we are human beings, we have been through experiences. So please, if there's one thing you can do, share your story, share your light with the world, get your voice out there, be heard, help one another, love one another, impact each other's life. I believe this is why we're here. And if you need help with that process, please know that we the most amazing teachers on this planet that are believing in you, with you, guiding you, helping you crafting your stories and helping you reach those stories to as many people as possible. That is the power of this program. So thank you so much for joining us. We're so grateful for you taking the time, for your attention, for your energy, for your contribution into the chat. Please keep sharing your love and your light with this world. Again, my name is Caitlin O'Toole. It's such a privilege to be here with you. I cannot wait to see what you bring into this world, all of your love, all of your light, all of your stories. We're going to throw the QR code up there and we're going to have our team available to talk to you for any questions you have. And we look forward to seeing you inside the program. Maybe we'll see some of you at Mindvalley University, and if not, we'll see you at the next moment. So sending you all so much love. Have a beautiful night and keep telling those stories. The world needs it.

Bye, guys.

Hey.