Thanks to Them, You'll Know How to Change Your Life | Vishen Lakhiani

Vishen Lakhiani explains how Mindvalley's 300-person team created a free summit to keep staff engaged during the pandemic and attract new members. The company expects around 200,000 signups, with featured speakers including Mark Cuban and Gary Zukoff.
Questions this video answers
June 17, 2021.
About 300 nerds.
Around 200,000 people signing up.
The Mindvalley Summit is "completely 100% free."
Mark Cuban and Gary Zukoff.
Chapters
So a lot of people ask me, vishen, how did you pull it off? How did you build Mindvalley and make mindvalley summit completely 100% free? 1 word, guys. One word. Nerds. We have been hiring, curating, and supporting nerds for over 10 years. You see, Mindvalley employs 300 nerds from multiple countries. Nerds of every color, nerds of every stripe, nerds of every capability. We have engineering nerds. We have learning design nerds. Our authors themselves are nerds. But we also have UX nerds, artificial intelligence nerds, event management nerds. And then the pandemic hit, and entire areas of our 300 person Nerd Herd were hit. No more events. What do we do with all of those nerds? At first, we thought we'd let those nerds move on into the wilderness, but they decided to stay. And so we needed to do something to keep our nerds busy. Especially since because of this pandemic, Marvel has not released a new movie in over 18 months. The star wars saga has come to an end, and because of the microchip shortage, PlayStations are out of stock. There is nothing more dangerous in the world than bored nerds. Bored nerds end up doing all sorts of mischief. There was a major cyber attack. It targeted some in the U.S. government. And so we needed to give our nerds a focus, a singular focus to bring light and healing and do good in the world. And we told them to focus on creating Mindvalley Summit. Now, I know what you're thinking, Vishen. With the exponential rise in the cost of good nerds in the world today, pray tell me, how did you make this free? Well, let me tell you, Kadi.
So I calculated that if we have around 200,000 people signing up, then at least a portion of them will probably become Mindvalley members because of how cool Mindvalley is. So we will make some money back.
Thank you, kavi. Nerd number 183. She's leading the summit. So you see, in plain English, we know that of the hundreds of thousands of people who sign up for this summit, a large number of you are going to see what a powerful tool Mindvalley is, that you will subscribe and become a Mindvalley member. Because you know it's gonna make you the best person you can be. You know what's probably gonna get you that career? Ascension. You know, it's gonna make you succeed in your business, become fitter, become a better friend, a better parent, a better lover. You know what's gonna improve every area of your life. Now, not only did we channel the energy of our nerds into this event, but we enacted all sorts of new HR policies during the pandemic to make our nerds as comfortable as possible. For example, working from home, you no longer need to shower, you no longer need to dress well or comb your hair. So convenient. And then there was our pan policy, which has created a new level of comfort resulting in added creativity in the lives of our nerds. All because we want our nerd power focused on giving you the best mindvalley experience. 3 days incredible speakers transform every aspect of your life. We have Brick and Mark Cuban there. We have Gary Zukoff. So many world class nerds who are changing the world there to train you, help you expand your brain so that you can someday be a nerd too. So all I want you to do is to click the link in the description and sign up to join the mindvalley Summit.
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