What percentage of views does MRBEAST claim come from recommendations?

Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

The Algorithm doesn't find viewers for your videos - It finds videos for its viewers

16 Jan 2026 · 1 min

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0:31

MrBeast argues that YouTube success depends on packaging, not quality. Titles, thumbnails, and how you frame the video stop people from scrolling. He claims 75% of views come from recommendations, so triggering curiosity through desire, fear, or intrigue is what matters.

Questions this video answers

75%

Chapters

It's not about who makes the best video. It's about who can create the best title and thumbnail and sandwich the video. That's all packaging is. And what's the purpose of packaging? One purpose and one purpose only. To stop the scroll. Why do you want to stop the scroll? Because 75% of all of your views will come from recommendations. Now, you stop the scroll with one emotion. Curiosity comes in many forms. It comes in desire, fear, intrigue, conflict, all. But ultimately, it's all about curiosity. Don't just make them click. You have to make it so they can't not click.