What's your hang-out factor?

People don't buy from businesses, they buy from people that they connect to. So you want to increase hangout factor and when you increase your hangout factor, people want to hang out with you. They look at you online, they see whatever you're sharing, doesn't matter what the 10% is your message. They go, I like this person. There's something about them. They're kind of cool. I'd like to grab a beer with them, I'd like to, you know, go to dinner with them. I'd like to just kind of be in their sphere. And if people feel that way about you and they feel like they truly know you and what, what makes you tick, then it lowers all the resistance for them to be able to receive your message. That 10%. So not everybody's going to resonate, but for the people that do, they will go through hell with you. And I want that for all of you and it's possible for all of you. So focusing on your hangout factor and not worry about being a 100% all knowing expert.