Vishen Lakhiani and serial entrepreneur Nikki Agrawal argue recessions are ideal for starting businesses. Pinterest, Instagram, and Slack all launched during the 2008 downturn. Agrawal built Tushy and leak-proof underwear by solving her own frustrations.
Questions this video answers
September 22, 2021
Pinterest; Venmo; Instagram; WhatsApp; Slack.
15 million trees per year.
A modern bidet that clips onto an existing toilet and converts it into a bidet in about 10 minutes.
One hour.
Chapters
I gotta share with you an insane story. There's something interesting happening in the world today. It is the perfect moment to start a business. Check out this list of businesses started during the 2008 recession. Pinterest, Venmo, Instagram, WhatsApp, Slack, all started in 2008 in the midst of a global crisis. What is that difference that makes certain people come up with a product and then start a company that actually is making a difference in the world? While most people stay stagnant or stay dreaming and wishing, it turns out there is a method. And there's a lady I discovered who has done this over and over and over again. Nikki Agrawal has started multiple massive companies and her process is really interesting. She thinks about what she doesn't like, what sucks about her life, and she creates a product to solve it. Also, what's so crazy is that I don't know if you guys know that 15 million trees are getting flushed down the toilet every single year just for toilet paper consumption. And it's being cut down to do what? Something that doesn't even properly do its job. So we created Tushy. And what it is is simply a modern bidet that clips onto your existing toilet and turns any toilet into a bidet in 10 minutes. My twin sister, myself and our third co founder spent the next, you know, three and a half, almost four years developing the most technical underwear that looks and feels like a regular pair of underwear, but has built in technology that makes them leak proof and absorbent and antimicrobial and moisture wicking. I would come home and just have awful stomach aches every single night. And especially when I ate pizza and I was like, all right, here's an opportunity to create new New York City's first alternative pizza concept. Gluten free flours, hormone free cheeses, local seasonal toppings, and disrupt this $32 billion category. I've met few entrepreneurs who are able to take discontent and frustration, turn it into rocket fuel for success. And Nikki is a master of it. I really got to know her when I put her on stage at Mindvalley's a Fest. This was two years ago, back when events actually were still happening. She was voted best speaker because she spoke about how the ideas enter her head, how she fine tunes these ideas. And while so many entrepreneurs are unconsciously competent, in other words, they are competent, but they can't teach you. Nikki is consciously competent. She can teach. So I asked Nikki to produce a free masterclass with me that I want to invite you to join in this one hour session with Nikki. She's going to teach you how to take the ideas floating in your head and translate it to reality. The step by step by step approach to validate ideas. To know what to jump on and how to ensure that your business launch is going to be a remarkable success. Join me in this remaster class on mindvalley where we're going to introduce you to the brilliant business building brain of Nikki Agrawal. I'll see you there. The link is in the description.