Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

Why your brand name is important | Miki Agrawal

31 Mar 2022 · 1 min

Watch on YouTube

0:52

A short transcript excerpt from a YouTube talk about brand naming decisions. The speaker recounts the example of the brand 'Tushy' and its potentially problematic association with an existing porn site, describing the team's debate over whether to keep the name, their decision to proceed, and the unexpected marketing benefit when the association generated additional attention.

Chapters

Tushy is a porn site. Sometimes. You know, having a brand that has another name or association isn't necessarily a horrible thing. The ideal is to have your own name. When we were thinking about our brand, actually trademarking it, we were at first, like, trepidatious, like, should we keep this name because of the association with the porn site? We didn't want anyone to think that we were related in any way. But then we were like, nah, people are going to go to hellotushy.com. it's only a certain audience that watches that. And this is everyone with a butt. So we decided to proceed. And we also decided that if people do land on the other website instead of hellotushy.com that it would be a funny dinner table conversation, and that'll actually probably bring more attention to our brand anyway. Which turned out to be true.