Vishen Lakhiani built 3 million followers generating $10M/year and breaks down how. He ranks platforms by priority (Instagram/Facebook, LinkedIn, YouTube, TikTok, podcasting), shows his AI workflow for turning transcripts into viral clips, and argues that presentation skills like public speaking and body language are trainable and directly drive business results.
Chapters
I had no confidence, and I was like, no one in social media wants to listen to someone over 40 anymore. That's literally what I believe. So Jay set me aside, and one by one, he poked holes in all of my book. Two weeks later, I put up my first Instagram post for a social media audience. And I got clicks. And I'm like, yes. And that was 2018. Five years later, and now I have 3 million fans. And collectively, these 3 million fans generate 10 million in revenue a year. Because every time I talk about a project I'm excited about, or I talk about my new book, Ehby how to get people to follow you on social media. Now, sometimes we kind of villainize this. We think it's all about ego. We think it's all about getting attention. No, it's not. No matter who you are, you want people to be recognizing you on LinkedIn, right? So they think about you. Maybe they want to hire your consulting business or hire you as an engineer. If you run a company, guess what? In today's world, you are the face of your company. And so if a company has a sucky CEO who is just not able to articulate the vision, it's going to be harder to get employees, it's going to be harder to get customers. Look at the recent trend of celebrities using their celebr to create hot new products which are competing with massive brands. Gal Gadotor, who is the actress who played Wonder Woman, launched her own macaroni and cheese brand, and she's competing with these big companies. Why? Because she has an audience. So you want to learn to build an audience. This is the second skill that Nabal Ravikant, the great thinker, espoused. Now, I didn't think I could do this, but I knew it was important. In 2018, I brought in all the most brilliant minds I could find. I remember Brendan Cain was speaking, the founders of Goldcast was speaking, and this dude, Jay Shetty was speaking. Jay Shetty had become the most followed personality on Facebook. In the top 20 Facebook pages. It was all brands. And then Jay Shetty, he was even ahead of Barack Obama. So I interviewed him. You can watch this interview if you have a mindvalley membership. And Jay goes deep on how his videos become viral. Observe Jay and observe me, right? I have no style. Like, look at that face. I have no style. I have no charisma. I have no idea how to dress, no idea how to speak. I don't even know what the hell I was doing. You can see the difference between me and Jay and so after that, in a private conversation, I sat down with Jay and I'm like, jay, I can't do this. And I had all of the excuses. I'm like, I don't have a good accent. You have that sexy British accent. I have no style. I have bad hair. His hair is just erect, like 3cm high. No matter how hot it is, no matter how much the humidity, his hair just stays. I had no confidence. I was too old. That was my excuse. I was 42 years old. Jay was like 33. And I was like, no one in social media wants to listen to someone over 40 anymore. That's literally what I believe. So Jay said me aside, and one by one, he poked holes in all of my bull. Two weeks later, I put up my first Instagram post for a social media audience. And I got clicks. And I'm like, yes. And that was 2018. Every week I release one really profound, beautiful video to connect with my fans. The best places to build social media in order is this. Instagram and Facebook is still king. LinkedIn. If you're a professional, a consultant, an engineer, you want to use LinkedIn. LinkedIn is great for getting out to the business community. If you have a hot consumer product, you want to be using Instagram and Instagram and together, because it's owned by the same company, they are linked. If you post something on Instagram, it goes on Facebook. Then there's YouTube, which is blowing up and getting bigger and bigger. There's TikTok, and then podcasting. Podcasting is last because it is the hardest to break into. Almost everyone has a podcast. Don't waste time starting a podcast. It's more effective to go on Instagram, Facebook, or LinkedIn. But I want to show you how skill number one and skill number two can come together and amplify each other. You see, everything I'm sharing amplifies the next one. Okay, so this is a YouTube show I just launched, and I. I was interviewing this Emirati brilliant entrepreneur called Sara Madani. So the show did really well. Clips of me and Sarah went viral. 20 million views. And this got lots of people to watch the full episode. About 360,000 people. Now, I take the transcript of this and I stick it into ChatGPT. And to make sure it understands, I say, can you summarize this in a thousand words? And ChatGPT, you can see, is so brilliant. It summarizes this one hour interview into a thousand words, even nailing the key essence of Sarah's bio. But now I say, we want to Turn snippets of this podcast into viral Instagram videos. What are the main factors you would look for in a podcast snippet here that can go viral on Instagram? Imagine you're a brilliant social media marketer and viral video storyteller. So here's the thing about ChatGPT. ChatGPT loves to get its ego stroke. You gotta tell it. Imagine you are Steven Spielberg. Imagine you are Gary Vaynerchuk. Imagine you are Jay Shetty with this magnificent 3 centimeter erect hair. It will think like this person as long as this person has blog posts or articles about them online. And so ChatGPT now is giving me a guiding list. These are just five of like eight point once it published on what will make an Instagram video go viral? Now that I check that it understands that, I say okay. Now based on the birth, can you suggest a snippet from this video with a high probability of going viral? What section or idea would you choose and why? Now Sarah shared 12 ideas. Chat GPT picked the idea that it felt would go most viral and it did a pretty good pick. So now it explains the idea. Now, now observe how it's communicating with me. I would choose the snippet where Sarah discusses the human unique approach to work life balance and her commitment to taking care of her mental health. Okay. And then it goes on to say why she says that she only works three to four days a week for seven hours each day and dedicates an entire day to self care. It picked the controversial text. Now I tell it. Now let's work with that snippet. Exactly what lines from Sarah would we include? We can also do separate recordings of vision introducing or commenting on elements in the snippet. Imagine your creative director create a full script with new content for vision to film to introduce. Use the snippet and then extract from the actual podcast script I gave you, put together a complete editorial script for us to turn into a viral video and boom, there you go. Now I send this to a junior video editor, someone who just knows how to string bits of video together and you have your viral snippet. An entire role within the company has been eliminated. The role of script writer, sometimes the role of creative director, completely gone because you have ChatGPT. So ChatGPT, one by one by one by one by one, is replacing all the employees you would have. Future mindvalleys will be built with no more than 20 people. And we as a company have to be very aware of that because any one of you here could build the next great personal growth company if you learn these four skills. Okay, now to get good on social media, it's not just about the algorithm. You got to master every skill related to presence and presentation. I took public speaking classes. I signed up for acting classes. Style and dressing, body language. All of this is trainable. Master voice training and language. I did all of this. I hired a style coach to learn how to dress. Look at videos of me before 2019. I have no idea how to dress. I was like a complete geek on stage. Body language I learned with Linda. I interviewed her several times. Voice training and language. I actually learned to slow down my voice, learned to articulate better acting. I recently went to LA to sign up for five days of acting classes so that little nuances will make a difference in my social media. Do you know a great actor doesn't even blink unless it's a deliberate blink. Everything, every facial expression, every hand gesture is deliberate.
