Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

42-1... the fundamentals of business are also the fundamentals for the music biz...

10 Nov 2024 · 1 min

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In this segment, the speaker argues that email and direct‑mail lists represent the single biggest opportunity for music‑industry businesses. They explain that successful companies maintain detailed data on each contact—lifetime value, purchase history, tags for products bought, dates of last purchase, birthdays, and more—allowing precise segmentation and timing of upsell (ascension) offers. The speaker claims email marketing delivers an unparalleled return on investment, citing a 42:1 ROI compared with far lower returns from Facebook, Google search, and TikTok ads, positioning email as the most effective marketing channel for the industry.

Chapters

it's the biggest opportunity that exists in the music industry. I think, period, period. Every other business in the world has an email list or a direct mail list. Yes. And they know how much they— they have a column in that email list for lifetime value, and it tells you exactly how much money that person has spent with you. They have tags on each email contact to tell you what products they bought so they can offer you products they haven't bought. They know when you're ripe for an ascension. They know how long it's been since you last bought. They know everything. They know your birthday, everything. You know, it's the highest ROI marketing channel that's ever existed. Yeah, people are lucky to get a 5x return on ad spend in Facebook. Google search is a bit better if you're doing branded search. TikTok, same thing. Email's 42 to 1. It's way different. So