A musician argues that AI can't replicate human emotion, which is why authentic storytelling matters more than ever. In the 1990s, people discovered music first and learned about artists later. Now audiences want the personal story upfront, like Adele's breakup songs, before they'll even listen.
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Being vulnerable and fragile in music and telling your story or whatever you're going through, I think that's the only way to kind of sustain yourself and what's to come because AI can't replicate what the heck I'm going through. It can't replicate emotion and it's the story that brings people in. I love that you mentioned this because like, I'm passionate about that. You probably tell, I set up and everything. When I discovered Nas, right, was Nomadic, right, in the '90s. And I had to like the music to then go in and find out, oh, his dad's a jazz artist. Oh, he's from Queensbridge. Oh, okay, his brother raps too. Like, I, I did the research. Today it's the opposite. People don't discover your music if they don't know who you are. Now they want to know who you are and what you're about, and then they'll go check out your music. They want to hear the story, and if there's a connection, then they're gonna— oh, Adele is making music about the guy that really fucked her over. Man, I'm coming out of a bad relationship. Let me go check her out.