Musicians can't handle their own business side alone. The speaker contrasts two approaches: the "Baby" model, which sticks to one working formula, versus the "Jay" model, which chases legacy-building moves like Super Bowl moments and unconventional releases. Only the second strategy builds lasting impact, and it requires professional help.
Chapters
I think it's nearly impossible for artists to like solo engineer the business. Not to say correctly, because you could— somebody could just have certain beliefs that just fit good with business. They could just be like, hey, I only want to do deals like this. Just like, um, a Baby, for instance, you have ways that he goes about everything, and that works in business in certain ways, you know what I'm saying? It works for him, for him. Yeah, it works for him, and it's not like constantly trying to reinvent himself or reading or doing these things to be a better business person. It's like, nope, this works. I'm gonna keep it this way. I'm gonna keep doing it. Yeah, exactly. Then there's other people like Jay who would see, let's do something with the phone, let's do something with the Super Bowl, let's move around, let's find a different way to, to put a record out, let's tour with Mary, let's tour with my wife, let's tour, you know what I'm saying? He's not gonna just be like, I'm just gonna go out there every year and show people I'm doing this. Like, nope, I'm I gotta do this now. I gotta move the bar. I gotta do this because he's thinking of the big picture and legacy.