Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

Best chance at a win?! The biggest opportunity! #NoStandingZone

31 Jul 2024 · 1 min

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Wendy Day argues email lists are musicians' biggest opportunity. Email marketing returns 42:1 on investment, far outpacing Facebook ads at 5:1. By tagging fans by purchase history, artists can time upsells and personalized offers when they're most likely to convert.

Chapters

it's the biggest opportunity that exists in the music industry. I think, period, period. Every other business in the world has an email list or a direct mail list. Yes. And they know how much they— they have a column in that email list for lifetime value. And it tells you exactly how much money that person has spent with you. They have tags on each email contact to tell you what products they bought so they can offer you products they haven't bought. They know when you're ripe for an ascension. They know how long it's been since you last bought. They know everything. They know your birthday, everything. You know, it's the highest ROI marketing channel that's ever existed. Yeah, people are lucky to get a 5x return on ad spend in Facebook. Uh, Google Search is a bit better if you're doing branded search. TikTok, same thing. Email's 42 to 1. It's way different.