Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

✂️ Chopping your video clips -what's best? Tap link 👆for more with Circa of Indepreneur

28 Jul 2024 · 0 min

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In this concise advice segment, Wendy Day recommends a focused video production workflow: choose a single video format and concept, create multiple songs or pieces within that format, then edit the footage into short clips. Publish these clips and monitor which ones perform best. Once a high‑performing clip is identified, generate additional video ideas centered around that successful clip and release them organically. After a month or two, review performance data to pinpoint the standout videos, refine the creative direction, and prioritize producing more of the content that resonates while discarding less effective approaches. The core message is to iterate, test, and scale based on empirical audience response rather than diversifying formats prematurely.

Don't make different types of videos. Take one video type, an idea, do all your songs in it, chop it up, put it out, figure out which clip does best. Then take that clip and do all the video ideas on it and release that organically. After a month or two of doing that, you can look back and see which videos stand out, what stuff did really well, and start to constrain your idea well to more stuff like that. Do more of what works and less of what doesn't.