Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

Create incentive for your audience!

15 Nov 2024 · 1 min

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Wendy Day recommends musicians withhold an unreleased song and offer it only to email subscribers. Make the incentive your website's main visual, with a headline that says exactly what people get, not vague promises like "updates." Curiosity plus a real reward beats generic sign-ups.

Chapters

You know, you could take a song that you were going to release and you could not release it. And then you could say, I have a song that I literally only give to people who sign up for my email list. And then you could just let that live as your sign-up offer for years. Yes. Because anyone who's not on the email list, they've never heard the song. Curiosity will naturally drive them through that form. And, and then you can be gathering email and like in terms of visual real estate, make it the first thing on your website and make the copy, the headline text, tell them exactly what they're going to get. Don't say updates. And if you can do that, you're going to outperform like almost every artist. Yeah, true.