Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

Do websites still matter?? 💻

30 Jul 2024 · 1 min

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A website acts as your holding company, consolidating fans scattered across TikTok, YouTube, Spotify, Twitch, and other platforms. Social media alone leaves your audience fragmented and dependent on algorithms you don't control.

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there's some stuff that I am willing to argue about, and websites is one of them. So many people think that websites don't matter anymore because of social media. They feel like if they have social media platforms, they don't need a website, and nothing can be further from the truth. You still need a website. Not only can I back it up with research, but I can back it up with logic. So your website is sort of like one-stop shopping for you. It's where everything comes together for you. Your fan base is all over the place. Your fan base is going to be on TikTok. Your fan base is going to be at YouTube. They're going to be at Spotify. They might be at Twitch. They might be at SoundCloud. They might be at Audiomack. They're going to be in so many different places, but the website is you. It's like the holding company for you.