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You're competing against gaming, you're competing against books, you're competing against TV and film, anything that somebody does in their free time. But the great thing about music is it can play in the background while you do almost all of those other things. So music has a leg up, but you've got to really focus on telling people who you are, letting them see the real you. Authenticity really matters today. And getting that music in front of people, which takes a budget. And that's the hardest part, I think, for artists to understand, is they feel like, my music is really good, my talent should get me over the hump, it should be free. And, and while I agree that everything in life should be free, it's not. It's, you know, it's, it's, it's how we live today. So my best advice to a brand new artist is, you know, test the market.