Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

Experiential music is all about THIS! Tap👆to watch #NoStandingZone

26 Jul 2024 · 1 min

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An album opens by telling listeners to put their phones away and listen straight through. The speaker argues this simple directive creates an immersive experience so powerful it sells the music before you even hear it.

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when the album came out, there's an opening track where he says in a recording, "This album is however many minutes long. It's designed to be listened to from start to finish with no interruptions or distractions. Put your phone away. Don't check your messages or whatever. If you feel like you can't do that, I ask that you stop it now and come back to it when you can do that." Brilliant. Boom. And it was so cool because you know what? The whole holy grail of everything that I'm saying right now is I haven't said a word about the music. And if you are listening to me say what I'm saying right now, you are fucking sold. It was a killer experience.