Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

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29 Jul 2024 · 1 min

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In this brief dialogue, the speakers discuss the initial marketing steps for new artists. They emphasize that emerging musicians should focus on building momentum before releasing larger collections, advocating for a singles-driven approach rather than dropping full albums or EPs early on.

when an artist is just starting out, what is the first thing that they should do in terms of marketing and promoting?
There's a couple of key theories or principles. One is I think artists should not be releasing collections until they have momentum.
Agree. It's a singles market.
Right. And it's like, you know, we could say it's a singles market. We could say singles perform better. But I, you know, Even if you don't believe that, you just say singles give you the most at-bats. They give you the most opportunities to hit a home run. An album is one opportunity to hit a home run, and you just wasted all that effort of making the album in one go.