How do you standout within your lane??

And once you understand that lane per se, now you got to figure out how do I stand out within that lane. I want to communicate to that lane and stand out to that lane because branding, all right, it's all about your placement and positioning. If I'm— I got on a hoodie right now. If I'm standing next to 50 guys in hoodies, then I'm not really standing out. But I go to Wall Street and all these guys are suited and booted and I'm in there with a hoodie, I'm standing out. Standing out. Right, a lot of artists made this mistake in the SoundCloud era thinking, I'm just gonna give myself a bunch of tattoos and have colorful hair. Well, if all the other artists your fans are listening to have tattoos and colorful hair and doing wild stuff, you're not standing out. You're standing out to the girl at the grocery store and everybody else there, but in your world, you're just another one of those people in that world, right? So you have to think beyond that. You might use some of those cues to show them I belong here, but you also have to understand, why am I different