Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

In 2025 you don't NEED a major label... It will take work

11 Feb 2025 · 1 min

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0:56

In this short dialogue, two speakers explore how independent, do‑it‑yourself artists can achieve success without the backing of a major label. Speaker A asserts that major labels are no longer a prerequisite in the current music landscape. Speaker B expands on this by describing a vision for an accelerator‑style program that provides traditional tech infrastructure, digital promotion tools, and mentorship. They emphasize that effective artist development must blend modern digital strategies with classic, hands‑on tactics such as touring, personal networking, and in‑person outreach (“kiss babies and shake hands”). The conversation concludes by noting that historically successful music movements have emerged from collaborative, community‑driven efforts, suggesting that a collective approach could underpin the proposed independent‑artist accelerator.

but it's—
I'm trying to build more successful independent and do-it-yourself artists. That's my goal. I like that.
I don't believe you need a major label in this era to be successful.
That sounds like what we do on a way more official level, like the— like a true, like you said, accelerator with the traditional tech infrastructure and everything. Yes. That would be amazing. Yes.
And we put them out on the road and we, you know, 'cause remember I said there's the digital side and then you have to go like kiss babies and shake hands and, you know. You think about like old school artist development too? That aspect of it? Yes. That'd be cool. Yes. If you look at all of the movements in music that have been successful, they've come out of people working together.