Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

In this game, leverage is everything!

23 Jan 2025 · 1 min

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Wendy Day explains why leverage matters in dealmaking: when you're all in on a big investment, you stay committed and iterate until it pays off. Small bets get abandoned quickly, but leveraged deals force the persistence that creates real wins.

Chapters

That's the value of leverage. If you're all in, you're gonna figure out a way to make your money back. You're not gonna give up very easily. You're gonna say, okay, that didn't work, let's try this. Okay, that didn't work, let's try this. You're gonna keep plugging away until you get your money back. If you have a little bit of money in and the artist doesn't pop immediately, you might say, pfft, next. So for me, I like the deals that are a little bit bigger and a little bit more highly leveraged because I think they have a better shot of winning. And that's why I always did bigger deals.