Make content or FAIL!

Content is so important today for artists. People really need to know who you are and like you or feel a connection in order to go check out your music. So if you're putting music out and you're not letting them see who you are and what you think and how you believe, you're really missing the opportunity. You're missing the point. I don't even call us record labels anymore. I call us content companies that put out music. That's how important content is. And I know for a lot of you, you don't want to hear that. You don't You want this to be a content-driven industry, you have to accept reality. You have to accept what this is, especially if you're trying to make money doing this. And that's just the way that it has to be done today. It's the way that we do it for our clients. It's the only way that I see that you can be successful in building your career as an artist in this incredibly oversaturated industry.