Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

Market Research is Crucial!

5 Mar 2025 · 1 min

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Independent musicians need to study artists in their niche to understand what works. Look at where successful artists played their first shows and what marketing tactics they used. Thinking your work is totally unique is a trap that kills your career.

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And that's one of the strongest tools for independent artists to kind of do a little bit of a brand analysis and kind of, you know, you gotta look at the people that came before you, people that are currently in the position you wanna be in, people that have taken the trajectory that you're looking to take, and you have to analyze, okay, you know, what worked for them marketing strategy-wise? Where did they do their first show? Maybe that's a place that would fit my music. And, you know, there's, you know, a lot of artists, get pigeonholed into thinking like they're 100% unique and it's what they're doing is different from everyone else. But if you can find one or two case studies or role models or people that you can kind of base what your, your understanding is, that market research is, is crucial.