Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

No more stars...The Game is fragmented...

13 Nov 2024 · 1 min

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In this brief dialogue, two speakers discuss the collapse of the old "DIY or Blockbuster" mindset in media and advertising. They argue that reaching a mass audience is no longer feasible or affordable because the market has splintered into countless niche segments. The speakers label this condition "fragmented" and suggest that the era of universal, blockbuster advertising is effectively over.

The mindset of everybody is either DIY or Blockbuster, this, you know, and that's, that's not happening no more. It's like, no, I don't even think we're gonna get those, you know, like we used to. It just is not—
we can't advertise to everybody anymore. It's all niche now. It's—
there's no way to reach everybody. It would be too expensive. It's broken into too many pieces. We could never put it back together again.
I call it fragmented. It's my favorite.
100%. I like to say that as well too. It's definitely like—