Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

Organic + Ads 📈 How can they work together? Tap link above to watch! #nostandingzone

8 Aug 2024 · 1 min

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Test your track organically first to see if it resonates. Once it proves itself, paid ads drive traffic to Spotify and other platforms. When listeners engage, the algorithm picks it up and amplifies it further, creating momentum.

Chapters

It's the same engine. And the only difference is, is that in the organic platform, if your content's not that great, people don't like seeing it that much, you just won't get any more reach. In the ad platform, if they don't like seeing it that much, your costs will just rise, but you'll still get the reach. And so we want to make sure that it does well organic before we go to ads. Then we want to verify that it works in ads, and then you can use ads to direct traffic to probably Spotify. And you can start to see the numbers go up there, and that's going to feel nice. And there will be some algorithmic windfall once you start doing that, because basically what you're doing is you're sending people who really like your song to a platform where if it finds out who really likes your song, it will show it to more of them.