Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

Produce a catalogue that PRODUCES...

27 Sept 2024 · 1 min

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In this brief segment, Wendy Day explains that music catalogs can sell for very high multiples—ranging from 12 to as much as 21 times earnings—citing the Isaac Hayes catalog as an example that fetched a 21x multiple. She highlights the catalog’s value stemming from extensive sampling and its pervasive use in film, TV, and streaming, which generates substantial, ongoing revenue. Day advises producers and songwriters to consider the long‑term earning potential of a song, envisioning how it might perform 20 years into the future.

So that means I'm getting anywhere between a, you know, a 12, 13, and a— we've gotten as high as 21.
Wow.
Yeah. And, um, the, um, the Isaac Hayes catalog, a 21. And you look at it, you go, why is this catalog so valuable? Look how many times it's been sampled.
Yeah, it's been produced. It is produced in film and TV and streaming. Like, the— it's, it's, it's making money.
It is making— it's a moneymaker. It is. It is making money, um, hand over fist. Um, and I think that, you know, at producers and writers, when you go in to, you know, produce a song, I want you to think about what is this gonna, you know, what is this going to look like 20 years down the road?