Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

Quit trying to be mysterious...

20 Nov 2024 · 1 min

Watch on YouTube

0:56

In this brief dialogue, Speaker A asks about the importance of storytelling for artists. Speaker B emphasizes that storytelling is vital and criticizes the recent trend of the "mysterious artist"—a strategy that once worked when the internet had limited outlets but now fails due to the rapid, short attention spans of modern audiences. B explains that creators now have only a few seconds to capture attention and must keep viewers engaged for longer periods, encouraging repeat visits and deeper connection.

Chapters

How important is storytelling, telling the story of the artist?
I think it's vital. I think that one of the big mistakes I see, it's a trend that's been happening lately, is the mysterious artist. And I think that that worked for a time because of how the internet worked and being able to galvanize people off of— there was only so many blogs and so many outlets. So yeah, that aura of mystery worked before, but I think now it's— I think those times are gone, you know what I'm saying? Just because people will move on. There's other things that will take their attention span. Because nowadays you have somebody for literally— you got like 3 or 4 seconds to capture them and then they're moving on, right? And even if you have them, you might have them for 30 seconds to a minute, then they're gone. You have to get them to stay. You have to get them to also want to come back, right?