Record labels use huge advances as traps, creating what they call golden handcuffs that bind artists to contracts they can never recoup from. The real goal is owning your publishing and master rights, forcing endless renegotiations that stunt your growth.
is somebody taking too much ownership or somebody trying to give you too much money. I know that sounds crazy. No, no, it doesn't. But because you get— yeah, of course, too much money in a record deal can, can, can really enslave you. You'll never recoup. You'll never be able to grow and get like— grow to the next level. You'll always be renegotiating and renegotiating. It becomes an advance game. And the advance game is, is golden handcuffs.
Yes.
And they know this. They love when they have to advance you too much money, because their goal at the end of the day is to own all of your publishing and the masters' rights.
I keep telling people, rights. They care about rights.