Wendy DayCEO/Coach, PowerPlays Coaching, LLC · Helping rappers make money with their music. Building millionaires in the urban music industry since 1992.

Seal your deal with Trademarks ™️

9 Aug 2024 · 1 min

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In this segment, the speaker explains the trademark workflow they follow for music clients. They first secure a trademark for the artist’s name, followed by the record label or company name. The primary reasons are to discover any existing uses of the name and to protect the client from later infringement issues. By trademarking early, they avoid investing time, money, and effort into marketing a name that might later have to be changed due to ownership conflicts.

Chapters

One of the first things that we do when someone hires us is we trademark the names. So we'll trademark the artist name first because that's the most important name to trademark, and then we'll trademark the name of their company, the record label that's putting out the music. The reason that you trademark your name is so that you can find out if somebody else is already using that name, or more importantly, to protect you from from somebody else using that name. We do it right away because I don't want to spend money to market and promote something to find out 6 months down the road, or 8 months down the road, or years down the road, that somebody else already owns the copyright of that name and I can't use it. So I don't want to spend a lot of money marketing and promoting, or energy, or time, or effort, to not be able to use the name and have to change it.