In this concluding video of the "how to assemble a team" series, the speaker outlines the two pivotal digital roles for musicians: the Social Media Guru and the Content Creator/Videographer. He explains that social media serves as a moment‑in‑time showcase that helps fans understand and share an artist’s brand, emphasizing word‑of‑mouth over direct advertising. The Content Creator is responsible for producing and scheduling all visual and audio assets, coordinating release dates, and defining the specific call‑to‑action for each piece (e.g., driving merch sales, Spotify follows, video views, or social engagement). The Social Media Guru then maps out the posting calendar across platforms, informs fans about tours, merch, setlists, and coordinates with the digital marketing team to amplify the content through paid promotion. The speaker stresses the need for a cohesive plan that translates the artist’s image into scheduled, platform‑specific content that encourages organic sharing. He wraps up by noting this is the final video on team assembly and invites viewers to comment on whether the series should continue, highlighting the time‑intensive nature of producing the content.
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Hi guys, so the last members of your team as you're assembling your team to help propel your career forward, um, is the digital side, and that is your social media person. I call it the social media guru, and the videographer, the person that helps you put all of your content together. And these two people are especially important in today's marketplace, and I've added them to the team because of that importance. You know, the thing about, um, social media is it's really a moment in time. So it's not necessarily a place to promote, to grow your brand, but it's a moment in time that helps people understand who you are so that they want to get to know you better and hopefully share you with their friends. I, you know, I see this as in the music industry. Ideally, we want your music to spread via word of mouth. We want people to like you so much that they want to tell all of their friends about you and become like little ambassadors for you, right? For your brand, for your franchise, And the way that we get them to spread the word is by giving them as much information about you and as much access to your music and your videos and who you are as possible. And we really want them to discover you, so we want them to come up with the idea of sharing you with their friends. Like, we don't want to run ads that say, share this with your friends, because that won't work. We want the discovery factor in there. So the best way to share somebody by word of mouth is to get you in front of people, and your content creator and your social media guru are the people that are going to put together your plan of the best way to translate your brand visually to people and get you in front of them. So your content creator is going to put together all the content. They're going to put together a schedule of what drops when. They're going to put together, along with the, um, digital marketing team, when to advertise which content on which platform, when, and what the call to action is. Meaning if you do a video where you're freestyling or it's behind-the-scenes footage of you in the studio and it's your single, you have the choice of, am I driving this to get people to buy my merchandise? Do I want them to follow me on Spotify? Do I want them to view my video? Do I want them to, um, comment on my Instagram or my Facebook and like the post? Like, what is the goal What outcome do we want and how are we going to get that? And then your social media person puts together the schedule of what you're going to post when, so that your fans know what's coming. They know what you're, you're doing. They know what's going on. They know where you are. If you're on promo tour, they know what city you're in. If you're touring, they know when the shows are, how much they cost, what merchandise is going to be available, um, maybe even your set list. If you're about to drop a new song, maybe, um, your social media person and your content creator put together a campaign to drop the artwork, um, and that might drive people to follow you on Spotify, or it might drive them to your website where they can buy a t-shirt with that artwork., but those two people on your team are the ones that are controlling all of your, um, online output. And then your digital marketing team is what's going to drive people to the videos, the, um, posts, you know, whatever, whatever your, um, team is telling you to do. So it's done by schedule. Sometimes it's released by them individually, all day, every day. Sometimes it's set up into one of the websites or apps that actually releases stuff at a certain day and a certain time. So there's all different ways to do this, but these two people are the key players on your digital team, and they're the ones that set the tone for your image to portray who you are and what you're doing to your followers. Um, not what you're doing to your followers, but they're going to, to, to tell your followers what you're doing. Okay guys, thanks for tuning in. I hope this was clear. This is the last video for the how to assemble a team portion, and we're going to get back into, um, how to make money with your music. And, um, stay tuned for these. Um, it's almost the end of January. I was gonna go till January 31st with these, but I have enough topics that I could really go to the end of February. So, um, put comments below, let me know if you want me to keep this up. I'm happy to do it for another month, but I don't want to do it if there's not a demand for this because this takes a hella large amount of my time. To do. It's taking a lot of time and focus. So just let me know below in the comments if you want me to keep it up. If you don't, that's cool too. Just let me know. Okay, bye guys. Thanks.
